Placing Orders Is More Difficult Than Ordering &Nbsp; Zhejiang'S Foreign Trade Is Facing The Turning Point Of Life And Death.

"Do not understand, really do not understand."

In the first half of the year, the foreign trade situation in the second half of the year is not optimistic. We dare not take orders. As a result, the factory is too busy to do it, but by the end of the year, the list is still floating in the air.

In 2010, the trend of foreign trade was uncertain. Although the pcript was still bright, Zhejiang's foreign trade people were exhausted.

In 2011, how did the foreign trade situation go? Lang Xianping spoke in the program. If the US dollar fell to 6.5 against the renminbi, half of the foreign trade manufacturing enterprises will face a crisis of survival. In other words, they will "die".

In 2011, will foreign trade really usher in the turning point of life and death?

Placing orders is more difficult than placing orders.

What did foreign trade enterprises fear most in 2009? No order.

In 2010, orders were not afraid, afraid of placing orders.

In 2011, should we worry about orders or orders?

In the autumn of October, Bob, chairman of Hangzhou orun Environmental Protection Technology Co., Ltd., was not very satisfied. Now it is no longer possible to rely on the fair to take a single meal for a year.

At the Guangzhou Fair, old customers do not know where to go, and when they shoot at random, they will drop a new customer.

The German customer's $1 million order was accidentally dropped, and the other party needed 100 thousand tents and a series of leisure products displayed in the family yard.

In November, I had been looking for a month, and the list has not been dropped. Recently, factories are willing to take orders.

"This year this problem is particularly serious, there is no place for orders."

Bob said that these factories have been working together for many years. This year, the list was particularly difficult. At first, the order was too many, and the factory was busy. Later, it was because people were hard to find and underworked. In November, raw materials went up badly, and even the quotations were not reported.

"The worst thing is that in the first half of November, the textile fabric used for tents and outdoor products can rise by 10%~20% a day. The goods factories have to work for three or four months, so raw materials can't be quoted at all."

Bob said, in December, under the intervention of national policies, raw materials increased steadily, and the list finally fell off.

The trade companies that do not have factories are afraid of the order, and they have factories that are also afraid of the order.

"There's no way to get down."

Wang Dingying, general manager of Ningbo Taiping bird import and Export Co., Ltd. is wondering if the order is coming.

This huge workshop has not been full this year. It is still 2 months away from the new year. There are signs of loosening of personnel.

"Raise wages is affirmative, do not get satisfied, or will leave, even if this year has gone up, the list goes down, after the end of the year workers do not come back, how to do?"

What will be the foreign trade situation in 2011? Wang Dingying, who has always been confident, is somewhat confused.

"We are turning our customers into partners. Next year we are going to go out and use our customer resources to expand sales channels."

Wang Dingying said that while stabilizing their existing businesses, they began to look for new markets.

This year, Taiping bird exports increased by 15%, and imports increased by more than 200%.

This is also an effective measure to deal with exchange rate changes.

The boss of clothing trade changed vegetables.

In 2009, foreign trade enterprises lost money, but in 2010, they made money, but would it be sunny tomorrow? In 2011, they chose to walk with more legs.

He used to watch the exchange rate online every day. Now, he is full of beneficial bacteria and pollution-free.

Xia Hongfang, general manager of Liancheng dress, began issuing his new business card, chairman of Ningbo seven he Organic Agriculture Development Co., Ltd.

This year, he made 2 major events. First, he kept crabs. Recently, he invited a professor from Hokkaido Academy of Agricultural Sciences to enter organic agriculture.

Foreign trade resumed prosperity, but Xia Hongfang began to switch.

"Clothes do the same, but there is no room for development in the coastal area, not to earn much money, but to find an industry that has room for development."

"Orders are many, many, even if our factory expands 100 times the order to get.

The problem is that you have no money to earn the order.

Xia Hongfang has been doing foreign trade for 10 years, and has been working for the high-end brands in Japan. The days were very good, fixed customers and profits were good.

Even the hardest 2009, they had a good time.

In 2010, the problem came, staff wages increased, recruitment became more and more difficult.

"I have a friend who has 100 workers working on it today, and no worker tomorrow."

Many changes in the external environment have made Xia Hongfang helpless. Many problems can not be overcome by himself, such as exchange rate, for example, raw materials, for example, workers are leaving tomorrow.

Six months ago, Xia Hongfang began to raise hairy crabs. In the past few years, a few friends who lived in this area had a good life, though there was no technical content in raising crabs.

"Because the market is in Japan, it often goes to Japan, where the fruits and vegetables are delicious and safe to eat."

Xia Hongfang feels that as people pay more and more attention to the safety of eating, this market is very large.

So I took the initiative to ask my friend to contact the Japanese Academy of Agricultural Sciences of Hokkaido for cooperation. I didn't expect that everything was going smoothly, and the attraction of the Chinese market was huge.

"Our company has 7 partners, Peking University, Zhejiang University, and Japanese experts. In addition to my low academic background, others are highly educated professionals."

Xia Hongfang said that at present, they have taken 100 mu of land in Yinzhou District, Ningbo, and began to make land improvements.

By next June, there will be 600 acres of farmland.

"Japanese experts have tested our land with high pesticide content, so we must first improve the soil, using Japanese technology, using physical methods and beneficial bacteria to sterilize, remove pesticides from the soil, and do not need to remove insects."

Xia Hongfang, the foundation improvement cost per mu of farmland is 30 thousand yuan, and it will be sowed next spring, and the first batch of pollution-free organic vegetables and fruits will be listed in June.

"The first batch of more than 20 varieties were imported from Japan, but not in some countries."

"It is estimated that we should invest 50 million in agriculture, and it will be slow to make agriculture. We are prepared for losses, but the future will be bright."

"6.5" is not terrible.

The renminbi appreciation is expected to become a reality in the autumn Canton Fair, which makes foreign trade people feel more secure. This Canton Fair, the seller and the buyer are relaxed.

What about 2011? The expectation of RMB appreciation is still there.

Some experts predict that if the US dollar exchange rate falls below 6.5, then half of China's traditional manufacturing foreign trade enterprises will be faced with life and death decisions.

"China's textile industry, the general product now profits about 5%, and some profits have only two or three points.

If the renminbi appreciates again by 3%, nearly half of the enterprises will be closed down.

An expert once said so.

Zhang Handong, director of the Zhejiang International Trade Research Center, feels that this is too alarmist. Compared with "6.5", other problems facing foreign trade enterprises are more serious.

"Since the reform in July 20, 2005, the renminbi has appreciated by more than 20%, but in addition to 2009, China's foreign trade basically has been growing at a 2 digit rate, and enterprises have also developed."

Zhang Handong said that the uncertainty of the form of foreign trade in 2011 will still exist for a long time.

"Fear is not rising or falling, but uncertainty."

Taiping bird Wang Dingfang said.

As Zhang Handong said, the ability of enterprises to withstand exchange rate is relatively strong. What really worries is the unpredictable cost.

Therefore, foreign trade enterprises should be more flexible to deal with the market.

Reduce costs, increase the added value and go out to the front of the market.

In recent years, the changes of foreign trade enterprises are obvious to all, and the fittest survive.

"Before, the number of overseas investment projects in Zhejiang has always been the number one in the country, but small and scattered. This year, our province first took the first place in overseas investment."

Zhang Handong said that pformation, pfer to domestic trade and going out are all measures to deal with the complex environment. 20 years ago, foreign trade was basically monopolized. Now the threshold is low, the market is fully competitive, and the natural business is hard to do. This is the normal market survival rule.