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Cultural Creation: New Vitality Of Shishi Garment Industry

2010/12/15 15:55:00 70

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A few days ago, Chen Dapeng, executive vice president of the China clothing association, delivered a brilliant speech at the Forum on the development of Chinese clothing brand in Shishi. He thought: in the next 10 years, cultural creativity will be a new competitive point of world clothing.

Starting from the difficulties faced by the lions and the clothing industry in the coastal areas, Chen Dapeng explained from the inside to the outside: recruitment difficulties and increased costs will also be a problem for the entire Chinese garment industry, which is caused by the changes in the shape of the world's garment industry.

However, the backwardness of Shishi and Minnan garment enterprises has not yet been brought into full play.

In his view, China is the world as a whole.

Clothing industry

In the countries with the best development conditions, the labor resources, the scale of economic development and the market demand are all huge, so that the advantages of some enterprises are increasing in the financial crisis.

However, at present, production factors and environmental conditions have undergone major changes. If we rely solely on labor cost advantages, we will lose competitiveness.

At present, the promotion of labor cost is rigid, and the limitation of resources is also expanding. The development of Chinese clothing industry, including Shishi, must realize the innovation of values. We must rely on the contribution rate of brand and the contribution rate of science and technology to seek development. This is an inevitable choice and a necessary requirement for sustainable development.

The contribution rate of brand is actually cultural creativity.

Technological progress and cultural creation are urgent needs for China's development.

In the outline of China's "12th Five-Year" development plan, the brand strategy of the clothing industry is the top priority.

At present, the biggest gap between us and foreign brands is cultural creativity.

Objectively speaking, at present, many of our brands are still at the stage of "follow suit", and the brand and culture are "two skins". Therefore, although some brands have many cultural elements, their market influence is not large.

thus

Brand culture

It is not a simple superposition, but a manifestation of soul and spirit. It comes from an in-depth understanding of the market and consumption patterns, derives from the accumulation of cultural connotations, and the unique aesthetic experience and pursuit.

Clothing brands including stone lions should also strive to create their own brand culture in the context of Chinese culture and adapting to modern lifestyles.

In view of the industrial status of Shishi, Chen Dapeng pointed out that the brand is not only the concept of terminal brand clothing, but also the products of R & D, fabric, buttons and accessories are all brands, and it can also be made with the help of cultural creativity.

Chen Dapeng said that in the next 10 years, China will be the 10 year to build a strong garment industry with soft power. The Chinese garment industry, including Shishi, has ushered in a new opportunity period, but it is also a challenging period full of greater competition.

At present, a large number of foreign brands are coming in, which will narrow the sales market space.

How to face it? This requires enterprises to improve and catch up as soon as possible.

In the past, many enterprises have opened up the market, and now enter the era of new innovation and new marketing. We must rely on information technology to improve the speed of rapid reaction and compete with foreign brands for time.

In the new 10 years, we hope to include China, including Shishi.

Clothing enterprise

We should seize the opportunities of the times, rely on scientific and technological progress, strengthen cultural creation and brand building, integrate various resource elements, actively explore new marketing models, and constantly innovate the costumes that can walk ahead of consumption and lead the trend in a globalized way of thinking and vision.