Business Is Not Good Enough To Make Home Textile Enterprises Fail.

　　 Near the end of the year, many consumers are ready to replace curtains or bedding at home. When asking prices, they find that the price of home textile products is up 20%~30%. The middle and low grade home textile enterprises, which are not satisfied with the level of consumers' acceptance of prices, are generally confused about the development next year.

Insiders believe that do not rule out Home textile enterprise The possibility of continuous closure.

The cotton curtain cloth, which sells for 45 yuan a metre, now rises to nearly 60 yuan per meter. Mr. Huang, who manages curtain business, said yesterday that curtain cloth also rose as the price of cotton rose earlier. At the peak, Mib rose more than 10 yuan in one or two days. Although the cotton price has dropped recently, the price of fabric manufacturers is still rising, and a curtain cloth has risen 4.5 yuan / meter the day before yesterday.

"Our business is not very good. On the one hand, some customers see the price rise much more, and they reject the idea of buying new curtains. On the other hand, because of the fluctuation of cotton prices, fabric manufacturers take a wait-and-see attitude to reduce the purchase of raw materials. Stock As well as the local government's power restriction, production is also affected, and the supply is not stable. This delays our customers' curtains. " Mr. Huang said.

Foshan, Guangdong, a low-grade bedding household textile enterprises responsible person also reflects this period of time Cotton price It has been badly battered and the price of raw materials has been changing. It is necessary to repeatedly communicate with the hundreds of retailers in the lower reaches of the price. At the other end, it will continue to negotiate with the fabric factories. When the price of cotton rises, the fabric factories will delay the supply and start the price on the spot, and now the cotton prices will fall down. The price of raw materials will continue to be explored in the fabric factory to reduce the quantity of cotton purchase, which will lead to the disruption of the fabric supply, which will damage the stability of the brand operation, and do not know how to make the next development plan.

In contrast, the operation of medium and high-end brand home textile enterprises is still optimistic. The reporter found that the home textiles of Luo Lai home, fuanna and Meng Jie have recently raised the price of new products to different degrees. The four pieces of pure cotton bedding products at the price of eight hundred or nine hundred yuan in the past years, generally rose to more than 1000 yuan, and launched many tens of thousands of yuan silk high-grade bedspreads. Last year, there were many bedspreads ranging from 400 yuan to 700 yuan, which is currently between 500 yuan and 800 yuan, and promotional discounts are also rising. Last December, fuanna had a minimum discount of 70 percent off in Guangzhou Wangfujing shopping mall, and now there is a small discount.

Hu Zhenchao, Fu An Na Dong MI, said yesterday that the price of new products had been raised by about 20% next year at the spring and summer ordering conference, and the added value could be increased through design and new technology, so that the price could be increased smoothly. In the face of fluctuations in raw material prices, the advantages of Listed Companies in terms of financial resources can be clearly reflected. To purchase cotton in cash, to a certain extent, lock in raw material prices, and brand enterprises to grasp the pricing power, through the introduction of new products to digest costs, to maintain a certain profit.

Xiao Jiancheng, Executive Deputy Secretary General of the Guangdong Household Textile Industry Association, said yesterday that the price of the high-end home textile enterprises is relatively high, and the quantity is not too large, and the ability to deal with the fluctuation of cotton prices is relatively strong. The low and medium grade home textile enterprises have low profits and large output, and the fluctuation of cotton prices has seriously affected the development of new products and the speed of delivery.

Xiao Jiancheng said that home textile products are not necessarily consumer goods. On the basis of quantity, consumers' acceptance of market price increases is limited. Once the price rises substantially, consumers may postpone buying. At present, consumption psychology has a downward trend. Therefore, many small and medium-sized enterprises begin to compress profits internally and digest some of their rising costs. However, the profits of these enterprises are low, and it is easy to form internal injuries.

"At present, the medium and low-end home textile enterprises are in a more dangerous situation. If the cost of raw materials, labor and logistics continues to rise and exchange rate fluctuations will not exclude the possibility of closing a number of enterprises, especially the processing of export oriented enterprises," Xiao Jiancheng said.