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Store Clothing Tends To Be Low To 2~5.

2010/12/17 15:07:00 72

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The Price Of Clothes Is Frequently Priced.

Now

Market

Clothes are often as low as 2~5 fold.

"220 yuan for 500 yuan", "every 200 yuan to reduce 100 yuan"...

Although there are nearly 10 days before Christmas, some stores in Fuzhou started Christmas promotions last weekend.

Yesterday, the reporter visited the market found that some brands of the same style clothing tag price, Fuzhou city and eight counties (cities) are different; similarly, in Fuzhou City, the original price of the store is not the same.

In this regard, Fuzhou clothing industry exposure, because of different costs, many brands of clothing in Fuzhou city than eight counties (cities) the original price will be 10%~15%; and the clothing price in the store will be about 30% higher than the exclusive store.

The original price of the same brand clothing is different: people question the original price of clothing.

Yesterday, reporters visited the Fuzhou market found that from last weekend, some shopping malls in Fuzhou.

Christmas

Promotional activities have been released.

For example, Fuzhou Xinhua has launched 220 yuan for 500 yuan shopping coupons, while the ocean department store has launched this winter fashion 200 yuan to reduce 100 yuan and other activities. In addition, some clothing in the east shopping mall can also be reduced to 3~5 discount.

"Now the store clothing is often low to 3~5 fold, I doubt that some clothing is to set the original price higher and then promote sales."

In a shopping mall in Fuzhou, Ms. Huang from Pingtan said that she bought a brand coat with a price tag of 1089 yuan in a shopping mall in Fuzhou not long ago. But when she returned to her hometown, she found it in a store in Pingtan. The price of the same dress was only 789 yuan.

"Although this dress is bought at 20 percent off in the mall, it is still more expensive than Pingtan."

Ms. Huang is very puzzled. How can the price of the same brand be different?

Coincidentally, Chen told reporters that some time ago, she bought several brand clothes at a brand promotion meeting at Fuzhou Ting Street.

These brands have stores in Fuzhou ocean department store and Jintai Road and East Street estuary, but at the event, the original price of each dress is about 100~200 yuan cheaper than that of the exclusive stores and shopping malls.

Exposure: the original price of the same clothes is quite different.

The original price of the mall is 30%{page_break} higher than that of the store.

Miscellaneous clothing, the same paragraph

clothes

It is not surprising that the price is different. Can the brand tag price of brand clothing be different? Miss Jin, who once joined the franchisee of Tri Color dress, told the reporter that because of the difference in the cost of garment operation between the provincial capital city and the prefecture level city and the county level city, the manufacturer will allow the franchisee to float the price of the same clothes with the original price of 10%~15%.

For example, the brand of the same coat is priced at 810 yuan in Fuzhou, and in Ningde and Wuyishan, it can only be marked to about 700 yuan.

"The same style, not only the price of different regions will be high, but also in downtown Fuzhou, there will be a difference in the price of the same brand clothing in the exclusive stores and shopping malls."

Several brands of clothing agents in Fuzhou said.

Mr. Ren, head of Fuzhou impression three brothers Clothing Co., Ltd. told reporters that apart from a second line brand, many brands of clothing in the mall will be priced at about 30% higher than the exclusive stores, which is the "hidden rules" of the clothing industry.

Mr. Ren said that there is fierce competition between shopping malls in Fuzhou, and price war is often at stake.

Taking the promotion efforts of Fuzhou stores as an example, 220 yuan of cash is exchanged for 500 yuan of consumer vouchers, and the purchase of 200 yuan is reduced by 100 yuan, which is equivalent to a 4.4~5 discount.

"The shopping mall in Fuzhou is generally up to 27%, and the clothing price is 60 percent off, plus the cost of staff salaries. If you do not raise the original price, you can only lose money."

Mr. Ren said.