Marketing Fable &Nbsp; Chicken And Pearls

Marketing Fable: chicken and pearls

One day, a hen pecked and pecked to find food. It wanted to find something that could fill her stomach for herself and her children. Suddenly, it found a perfect pearl from a pile of abandoned leaves. It said with regret: "if your master found you, he would be very happy to pick you up and regard you as a valuable asset. But what I am looking for is rice grain, not you. For me, you are useless and worthless. All the pearls in the world are not as attractive to me as rice grains."

In the same way, a clever hunting dog found its prey in the forest, but saw a bag of gold by accident. He thought to himself, "well, I thought I had finally found the prey that my master had killed. But when I came close to it, I found it was a bag of gold. The owner will not punish me if he sees no prey. " Then he shook his tail and ran away quickly.

One day, when an ignorant man was sorting the warehouse, he found a very valuable hand copied ancient book. He sent his manuscript to his neighbor bookstore owner in exchange for a small sum of money. The man said, "I believe this manuscript must be written very well, but I am more interested in that little silver coin. "

Revelation:

It is impossible for us to persuade a cow to eat meat. Therefore, we should know the internal needs of every customer, and this premise is to make adequate market research. Marketers need to understand the fact that customers only choose what they want, and other things are exquisite and cheap. If they don't need it, it's totally meaningless to them.