Shoe Clothing Business Has A New Year Old Film Marketing Fever.

The importance of Christmas, new year's day and Spring Festival is very important for businesses. This year, as the cold air continues to strengthen, sales in the clothing market are heating up. Recently, reporters found in shops visited shops, except festivals Marketing There is also a stock. New Year Movie Marketing fever.

"The recent cold and cooling weather reminded us to add new clothes to the winter, bought a winter windbreaker, and sent these two tickets for" if you are the one 2 ". The weather is cold, but the heart feels warm. stay Seven wolves Men's clothing store in Tianjin, Mr. Wang, who bought the new winter defense windbreaker, showed the movie tickets to the reporters.

The reporter saw that not only the promotional activities of the terminal, but on the back of the movie tickets donated by the seven wolves, "watching movies, texting, winning Ipad" aroused the interest of consumers in the second round of activities. Ms. Xu, who chose winter clothes for her family, said: "when we go to the movies, we will have the chance to win the Ipad prize of dreams as long as we answer these questions. This is a big attraction."

It is understood that the seven wolves began preparations for the market at the end of the year, which required special products for the market at the end of the year, such as the introduction of thin winter warming windshield and winter clothing. In addition to the advantages of "thinner, warmer and lighter" in the past year, the design of this year is still unique in the details. Like a long jacket, considering the beauty, temperament and demeanor of a man and integrating into the international fashion elements, it is an advantage product that seven wolves continue to innovate. This year, it is also popular among young people. Not only on the product, but also in the year-end movie fashion trend, the seven wolves also made a careful plan in marketing and brand communication.

"This time we will do the placement activities in" if you are the one 2 ". First, with the propaganda of this movie, we will promote the new TVC of the seven wolves in 2010 and enhance the brand reputation nationwide. Two is to promote the sale of the year-end market through the marketing of the new year movie. Seven wolves responsible person said that the smash activity is mainly the movie before the end of the sale of clothing to buy tickets, and the release of the movie to send SMS guessing activities. The content of the contest is derived from 2010 new TVC blockbusters. In this way, brand activities catch up with the last bus of year-end marketing, and end up marketing together to create a peak sales market.

It is reported that if you are the one, 2 will be shown in the major theaters in December 22nd. Viewers can enjoy the new TVC ads of the seven wolves in 2010 as long as they go to the cinema to watch movies. The interesting and attractive quiz answers will be integrated into the patch. In the film, Honglei Sun, the image ambassador of the seven wolves, will also bring his wonderful performance.