Home >

Women'S Wear: Foreign Scramble For Territory, China'S Strength

2010/12/18 16:01:00 53

??? 日本語 Fran?ais English 中文

Occupy a certain position in foreign brands.

Women's wear

Under the environment of increasing production costs, enterprises not only need to accurately segment the market, but also need to develop diversified fashion as much as possible, establish their own brand culture in the diversification of consumer groups, and occupy the market with cultural values.

In recent years, a number of women's clothing brands with considerable strength have sprung up, and industrial clusters with obvious regional colors have been born. At the same time, many large scale women's clothing enterprises have extended more than one brand at present. Chinese women's clothing enterprises are moving from single brand to multi brand and multi category to realize brand strategy.

But the status and influence of Chinese women's clothing is still awkward, neither.

well-known

The international brand is also lack of fashion elements. With the acceleration of the internationalization of the garment market, women's clothing practitioners can only rely on accurate market segmentation and positioning to adapt to the future competition.

With the improvement of education level, the development of multiculturalism and the increasing economic strength of young women, and the improvement of social status, the consumption concept of female consumers is constantly changing.

As a result, brand awareness is more intense, and the pursuit of self style and individual perfection is becoming more and more popular.

With the growth and development of the new generation of consumer groups represented by the 80 and the 90's, their life philosophy, educational foundation, purchasing power level and consumption mode will become the basis for accurate segmentation of the market.

At the same time, foreign women's clothing brands have begun to accelerate their expansion in China.

China

The market has taken the lead.

In the environment of women's clothing market, where foreign brands occupy a certain position, in the environment of increasing production costs, enterprises need not only to accurately segment the market, but also to develop diversified fashion as much as possible, establish their own brand culture in the diversification of consumer groups, and occupy the market with cultural values.

There are a large number of women's clothing enterprises in China. The women's clothing industry is changing from the past price competition to the competition of the comprehensive factors such as style, fashion, sales environment, cultural heritage and brand status. Coupled with the increase in production costs, sales decline and profit margins of garment enterprises this year, some garment enterprises have increasingly shifted their focus to the two or three tier cities, taking the two or three line cities as the entry point for their development and expansion, bringing the fierce market behavior to the two or three line area that was originally calm.

The income of the two or three tier urban residents increased rapidly, the consumption capacity of women's clothing, especially the brand consumption ability was significantly enhanced. Meanwhile, the cost of the two or three tier cities was relatively low, and the adjustment of national policies has greatly promoted the entry of clothing brands into the two or three line market, stimulating the desire of low-income people, and bringing new development space to the brand.