What Problems Should We Pay Attention To When Using Trademarks To Create Corporate Image?

First, timely registration of trademarks shall be protected by law.

China's trademark law implements the principle of registration protection for trademark, that is, only registered trademark is protected by law. In trademark registration system, the principle of prior protection is applied, which protects the trademark with the prior registration time.

Therefore, only when the trademark is registered as soon as possible can the enterprise protect itself from the infringement of counterfeit infringement and maintain the healthy image of the brand.

Two, treat trademarks correctly.

Trademark is the symbol of corporate image.

The naming and design of trademarks should not only be nice and pleasant, but also comply with the relevant provisions of the trademark law, otherwise they will not be registered for the purpose of violating prohibited provisions.

Some enterprises have not considered the requirements of the law when naming trademarks.

Some seemingly pleasant trademarks are disqualified by the trademark office because they violate the prohibited provisions of the law. In addition, enterprises choose to register with the lack of significant descriptive trademarks or geographical name trademarks, even if they are approved to register, they are also difficult to be effectively protected.

Three, properly store trademarks to meet market demand.

According to the procedure of applying for trademark registration, the time from a declaration to approval registration is about one and a half years. If a trademark objection is encountered, trademark will not be taken away for 35 years.

Therefore, an enterprise can not wait until the trademark is about to be put into use or applied for registration again. There are two kinds of situations. First, the trademark is not protected by the trademark law for more than a year or even longer, and it is easy to be counterfeited. Two, the trademark is likely to have been applied for registration by others, and there is a risk of infringing on the prior trademark rights of others.

In either case, it is bound to bring losses to enterprises.

Therefore, an enterprise must have a certain trademark reserve, that is, first apply for some alternate trademarks to suit its own development and market demand.

Four, we should reasonably choose the commodities protected by trademark and protect trademarks in related industries or industries that may be involved.

The application registration of trademarks is registered according to the classification of international goods, and each commodity includes many commodity groups, and each commodity group is divided into several specific commodities.

Only in accordance with certain rules and reasonable selection of proper commodities can the commodities covered by trademarks be protected to the maximum extent.

In addition, when some enterprises apply for trademarks, the choice of using commodities is very unreasonable. They often choose only the goods actually produced by enterprises, but do not consider the products that should be protected, which will affect the development of enterprises.

Other enterprises do not register in industries that will have negative effects on the industry (such as food manufacturers do not register on feed or rodent products), resulting in trademark being vilified and affecting the good image of enterprises and brands in the minds of consumers.

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Five, rationally regulate the use of registered trademarks and prevent trademark dilution.

China's trademark law and relevant laws and regulations have a relatively strict trademark management system for trademark identification, and the professionalism of trademark matters. Although trademarks are intangible assets owned by enterprises, they do not mean that enterprises can use their trademarks as they please.

The reasonable use of trademarks mainly includes: correctly marking the registered symbols, not changing the registered trademarks without authorization, not using the registered trademarks in different categories, and adding and combining trademarks at will.

If the registered trademark is not used correctly, once the competitor reports or is discovered by the business department, the enterprise will be passively punished.

At the same time, the correct and reasonable use of trademarks can also effectively prevent trademarks from being diluted or degraded into commodity names.

Six, prudent treatment of trademark licensing.

Enterprises should be careful about trademark licensing, and do not allow trademarks to be licensed to poor qualified and reputable manufacturers. It is not easy to authorize the re licensing of trademarks.

We should strengthen the quality management of trademark licensee or OEM manufacturers and maintain the reputation of trademarks.

Seven, actively carry out trademark maintenance and rights protection

Because trademark right belongs to civil rights, only the obligee actively exercise this right, the interest brought by this right can be maintained for a long time.

Regular trademark monitoring and actively dissenting the trademark that may damage the interests of enterprises, and actively cracking down on trademark infringement, can maintain and enhance the trademark's saliency and cognition, and maintain the market value of trademarks.

Eight, actively declare famous trademarks and well-known trademarks, increase the popularity and reputation of trademarks.

Timely and positive declaration of famous trademarks and well-known trademarks can not only enable enterprises to get higher honors and increase brand reputation, but also enable the trademarks of enterprises to expand the protection of the scope of commodities, strengthen the protection of trademarks, and enable enterprises to win market competitiveness.