Olive Won The Perfect Ending At The Charming Zhangjiajie Theater In Xiangxi.

Recently, the 2010 China fashion underwear model finals and awards ceremony ended in Zhangjiajie charming Xiangxi theatre. As the general nameholder of this underwear model competition, the Enlai Nong Underwear Co., Ltd. not only provides all competitions and shooting costumes for the competition, but also matches the stage performance of the final evening party, and creates five sets of fashionable underwear with exquisite design and exquisite avant-garde, so that each of them is more charming and attractive. At the same time, Olennon also donated 3 million 800 thousand of the brand underwear to the National Women's Federation China Women's development foundation, "Mother Health Express", and a total of 10000 sets of women's health underwear will be donated to the most loved women in China through the women's foundation. Through this event, the company became a concern star enterprise. After its activities, the newspaper (CFW) was interviewed by Mr. He Bingxiang, the chairman of the company.

CFW: do you think this underwear Festival and underwear model competition will be held? Significance What is it? Your company sponsors this event. original intention What is it?

He Bingxiang: I think this contest will be able to excavate the first-class underwear models that can best show the advantages and characteristics of underwear for the Chinese underwear industry, and establish the new standards of Chinese underwear models, so as to promote the sustained, rapid and healthy development of the underwear industry in China.

We choose to sponsor the underwear model competition. First, we believe that Hunan TV's brand communication power and its powerful media integration force. Two, we hope that this competition will quickly enhance the popularity and reputation of the company. Because we mainly focused on the development of sales channels in the past few years, we have more than 2000 Direct stores and franchises in China. However, there is still a lack of communication with consumers. Therefore, we now hope to strengthen communication with consumers through various channels, including the competition. There will be more brand promotion activities in the next 2~3 years.

CFW: is this activity a great help to enhance your company and brand awareness?

He Bingxiang: in the whole, the underwear model competition of the Olympic Games has achieved a certain effect. A series of follow-up activities will be carried out after the match with the organizing committee. Including the underwear model competition, the champion, the Asian and the third army will be the image ambassadors of olive, and will participate in the charity activities of women in the future 1~2 and the Chinese women's foundation. This just fits the brand image of olive as an expert in health underwear.

CFW: what do you think the success of this underwear Festival and underwear model competition will be? If you continue sponsoring this event next year, what improvements do you think it needs to make?

He Bingxiang: in the early stage of the competition, the selection of events in each sub district has been developing vigorously, and various ways have been adopted to improve the influence and appreciation of the competition, including participating in the recording of Hunan TV's gold medal program "Zhi Yong Da Chong Guan". Some excellent players also went to Malaysia's famous Li Xing luxury cruise to carry out location shooting.

Especially in the Guangdong area, there are not only Hongkong and local stars as judges, but also a couple of men and women underwear models who improvise the Asian Games emblem and mascot body painting. After the show, they also support the Guangzhou Asian Games in a low carbon, sexy and healthy way. This is also a highlight of the competition.

Besides, the quality of the finals is very high and is very concerned by the media. Final Not to mention the quality of the champions, the Asian and the third runner up, the champion Zhang En has also participated in the selection of the fifty-ninth world miss and won the title of Shenzhen runner up and T champion of the Chinese competition area.

Next year, we will not continue to sponsor the second underwear model competition of Hunan satellite TV in the whole brand promotion plan of next year, but the premise is that the organizing committee should further improve its promotion and conference arrangements in the early stage.

CFW: please give a detailed account of your company's overall situation and future development goals.

He Bingxiang: it has been 22 years since the establishment of the company. It is the first batch of private underwear enterprises in China. Now the company has three factories (Huangqi headquarters, Yanbu Branch and Guangxi branch).

All along, the company has advocated walking on two legs, and has branches in Hongkong, and has overseas business. Now its products have been exported to Europe, Japan, Australia, Malaysia, Korea and other countries and regions. They have special stores in Hongkong, China and Canada. It can be said that the overseas underwear manufacturer OEM and ODM are the best partners.

At home, the company now has many famous underwear brands such as "violet", "crystal", "crystal" and "times". Next year, the company will launch a brand new girl. Among them, olive is one of the four famous Chinese brands in the Chinese bra industry. Moreover, the two brands have been awarded the national inspection free products and the well-known trademarks of China. They are the few enterprises that have won the top two brands and quality of China's famous brands and famous trademarks in China. He is also fortunate to be one of the drafting companies in China's bra, knitted swimsuit and knitted underwear underwear industry standard.

In 2009 last year, the company represented Canada's high-end plastic underwear MAGIFIT (Mei Zhiting), with the postnatal shape as the core concept, held a grand investment fair in Sheraton Shenzhen Futian Hotel. Now, more than 20 flagship stores have been stationed in the top shopping centers all over the country, such as Guangzhou friendship, Shenzhen Hainan, Hainan Sheng Sheng, Shenyang Zhongxing, Nanning dream island and so on.

It can be said that over the years, the company has been recognized in the industry. Next, the company will put more strength in communication with consumers, through various ways to enhance the company's image in an all-round way, so that consumers can experience our more intimate and higher standard of service. At the same time, our agents and distributors will get better and higher returns.

CFW: at this event, Olennon also donated 3 million 800 thousand of the brand underwear to the National Women's Federation China Women's development foundation "Mother Health Express", which has attracted wide media attention. Is your company always contributing to charity?

He Bingxiang: in order to return the society, care for women, pass health and self-confidence to more women. As early as 2008, he had worked in Sichuan with the breast cancer prevention and control organization - pink ribbon. This time, I was very happy to help women in need of female friends again at the underwear contest evening. In 2011, he will give a donation of love and health bra in 20 major provincial capitals in China. He will start a tour of public lecture on tour of love milk and convey the awareness of breast cancer prevention and treatment through expert lectures.

In addition, in the 5 / 12 Wenchuan earthquake and 2 years of catastrophic floods, the company donated money to other enterprises with a sense of social responsibility. I think enterprises must bear more social responsibilities when they develop. He has always been a member of "caring for women's health and promoting the harmonious development of the industry" and has actively participated in and promoted various industries promotion and public welfare activities. Here, I also call on more enterprises to join us in caring for charity and supporting public welfare.