Jinjiang Textile Enterprises Rush To Chile &Nbsp; &Nbsp; "Take" South America

Recently, Huayu weaving international trade department is very busy. The marketing personnel are constantly communicating with the logistics department about boxing and shipping. "The list of exports is already full, and I can't afford to." Huang Bo, marketing director of Huayu, was very excited. "South America is indeed a big market and a good market!"

"In the first two days, there was a list of Ecuador, and many of the following were Brazil and Chile." Jinjiang Shengyang garment Weaving Co., Ltd., director of trade department said.

In the second half of this year, under the pressure of fluctuating raw materials, exchange rate pressure and trade barriers, Jinjiang Not a few Textile enterprises Very cautious about export orders. However, since December, like Huayu weaving, there are a lot of hot spinning enterprises. Reporters visited a number of Jinjiang textile enterprises, and found that at the end of the year there seemed to be some improvement in exports. The common point of change was that the textile enterprises turned their attention to countries such as Chile and Brazil, which had been relatively unpopular.

　　 Opportunity: "zero tariff" Chile

Compared with the high tariffs and trade barriers exported to Europe, South America is "cordial", especially in Chile. In August this year, the supplementary agreement on trade in services in the China Chile Free Trade Agreement was officially launched. Chile's 37 branches and branches of distribution, mining, tourism and real estate have been further opened to China. According to media reports from Quanzhou entry exit inspection and Quarantine Bureau, by 2011, the vast majority of Quanzhou's exports to Chile will be reduced to zero.

The "zero tariff" preferential treatment has attracted more and more attention of Quanzhou enterprises. Jinjiang textile enterprises have also stepped to Chile's "Nuggets".

"The largest number of products exported to Chile in Jinjiang are footwear and textiles. Compared with the high tariffs before the signing of the free trade agreement, this policy has lightened the heavy tariff burden of our exporters." Huang Bo said this also gives Chile's customers more confidence in imports.

It is reported that as early as this year's Shoe Expo, Huayu approached a Brazil customer. Later, through this first customer and Alibaba network platform, he contacted more South American customers. After contacting with many South American customers, Huayu fully understood the grade, price, category and consumption level of the textile sales in the South American market, and made plans to expand the South American market in the middle of the year. The August free trade agreement accelerated the company's opening up to the South American market. By the end of this year, the number of customers in South China has increased to 4, and the number of containers exported has doubled.

There is also the potential of the Chilean market, which also has a view to the South American market. Zhang Yao, deputy general manager of the group, said that the location of local market products is very similar to that of Jinjiang. It is a huge consumption market for shoes and clothing. It has different levels of consumption and habits, and the demand for textile and clothing products is huge. "Chile has a very good textile market, which is developing relatively little at present, and the potential of the whole market is huge." Zhang Yao said that the consumption level of Chile and even the whole South America is almost the same as that of China. "For example, the price of sneakers sold there is about 100 to 200 of the price of the real Brazil shoes, which is almost the same as the current retail price of domestic sports shoes in China. Such closeness makes our cooperation with Chile more advantageous. "

　 Tactics: by way of Chile, "open" South America.

Chile's zero tariff did win eyeballs in Jinjiang's textile industry, but business owners saw more than just the sweetness of the market. Chile Open wider South American market 。

"Since Chile's tariff advantage is obvious, we plan to use the local preferential policies to transfer Chile to the entire South American market as a transfer station. As mentioned before, the South American market is not mature enough compared with the European and American markets. This is an opportunity. " Huang Bo told reporters that he has recently talked about cooperation with Brazil, and will continue to get in touch with Ecuador, Peru and so on. {page_break}

Although the South Korean market is also concerned about the dragon family enterprises, although there are no customers in the South American market in foreign trade, the potential of this market is still very much appreciated. "Apart from tariffs, Chile also has an excellent geographical advantage. It's convenient to enter Chile and then to other South American countries." Zhang Tan, deputy general manager of the dragon family enterprise, said. It is reported that Chile is located in the southwest of South America, east of Argentina, north to Peru and Bolivia, and west to the Pacific Ocean, the most narrow and long terrain in the world.

The director of the Ministry of textile and apparel export trade, who has visited South America, said that going to Chile to participate in the exhibition would be an effective way for Jinjiang enterprises to connect to other countries in South America. The director said that the inspection revealed that the textile exhibition in Chile usually attracted many colleagues from other countries in South America to visit. "We also participated in several exhibitions when we visited, because there are many countries around Chile, so the customers are very diverse, and they can always find their own businesses."

In addition to participating in the exhibition, Jinjiang textile enterprises are also trying to develop the South American market through the cooperation of Chilean customers to develop customers from other countries and cooperate with local chambers of Commerce.

　　 Planning: Deepening the market with brand products

"According to our previous contacts, the customers in the South American market are still very welcome to Jinjiang textile enterprises and are willing to cooperate with us." Zhang Tan said, because Jinjiang textile enterprises are mostly brand customers, including famous brands such as Anta, XTEP, seven wolves and other famous brands abroad, such as Armani, D&G and so on. So many South American customers are also very concerned about providing textile products to these brands.

"The customers there want to see the patterns and texture of the brands that our company has done, and they also want to know the needs of these brands." Huang Bo said, "if South American customers know that you have made some accessories for some big brands, or you have worked with big brands, then they are very willing to cooperate. Using the products we offer to brand customers to attract partners in South America, I think this will be the direction for textile companies to open up the South American market. "

Zhang Yao and Mr. Lin of the industry also said that although the requirements of the South American market are mainly low-grade products, the products with good quality will definitely sell better. "I think Jinjiang enterprises should do some high-end products for the South American market now. After the market is slowly heating up, high-end products must be a trend.

In this regard, Huang Bo said that in the future, some products exported to South America will slowly guide customers to high-grade, but to further cultivate the South American market, we need further understanding. "After all, it is a new market, although the potential is great, but the unstable factors still exist." Huang Bo said, "this year we are going to attend the textile exhibition in Brazil, but we are coordinating with the shoe Expo, and we are coordinating for the on-site inspection."