Marketing "Soft War" Close To &Nbsp; Shishi Clothing Enterprises Have No Way Out.

Behind the world economy, it's behind the world economy

How to build brand carriers of other hills

Strategy is the understanding, assumption, control and control of the important, fundamental, long-term and global problems of the enterprise owners and managers.

In essence, strategy is not designed, but refined and summarized.

Anta and seven wolves are examples.

Anta took the lead in implementing the product diversification strategy in 2001, and began to enter the apparel products range of sportswear, sports equipment (sports accessories) and so on.

From another point of view, providing consumers with diversified choices on the terminal greatly improves customer loyalty.

The practice of product diversification has laid a solid foundation for Anta's rapid entry and in-depth market, as well as the value added of brand assets and the formation of competitive advantages, thus greatly enhancing profitability and market recognition.

The seven wolves men's clothing brand is also a forerunner of strategy.

In the mid 90s of last century, the domestic market ushered in the rapid development of men's clothing brand. The seven wolves were easily annihilated by many brands, and once encountered the danger of becoming a vulnerable brand.

In fact, strategic marketing is just the beginning for seven wolves.

Along with the change, apart from a set of marketing programs with "wolf" as the core, the pformation of channels also arises at the historic moment. This makes seven wolves more powerful in the dealership, and its franchised stores (counters) have broken through more than 3000.

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Siege strategy

Shishi enterprises accumulate a lot

The choice principle of competition is the survival of the first and the victory of the fast.

Therefore, to grasp the leading competitive strategy is to grasp the core competitiveness of competition.

Through the leading way of Anta and the seven wolves brand, it is easy to see that in order to achieve rapid reaction and achieve the brand dream of accelerating running, we must first understand the concept of "brand" and "market".

In fact, to understand the concept of "brand" and "market" is like trying to figure out the dispute between chicken and eggs.

The controversy over chicken and eggs has been noisy for thousands of years, and no convincing results have been reached so far.

To solve this problem, we first need to understand the relationship between the three products, market and brand.

Following the Anta and the seven wolves, a Lucky Brand bird group of Shishi came back from behind to realize its magnificent turn.

Under the influence of the international financial crisis, the rich birds group, in accordance with the strategic plan, "upstream against the current", single hand brand building, single hand product research and development, effectively controlled the cost, relieved the pressure of the enterprises, and the export growth rate of the company remained at about 20%; while in the domestic market, the brand marketing was carried out through intensive and perfect channels, so that domestic sales continued to be stable.

In addition, the vice president of the great general Lu said that his men's clothing and "Italian Super" cooperation has injected strong thrust into the brand's strategic development plan.

It is reported that under the strong help of this world's top event, the emperor's men's wear brand has joined the national excellent dealers and agents to create a new high performance in 2009.

Great wisdom seeks power, and wisdom gains profit.

In building brand strategic planning, Shishi enterprises started a slow start, but from the speed of brand strategy and the strategic planning speed of rich birds, we can see that they are struggling to catch up.