Zhang Yong Talked About The Trend Of Combination Of Internet And Commerce

In a public speech, Zhang Yong said that in the course of developing the business, Alibaba saw the trend of the combination of Internet and commerce.

He pointed out that in online channel sales,

The first important value is customer management, especially after the customer data is precipitated, which can be managed, and then the various extended services in customer management can be completed.

Zhang Yong combines Ali B2B business introduction, the combination of Internet and business can be divided into two stages: (1) solve the problem of information asymmetry in traditional business; (2) precipitation data, so that data can bring value to business.

Besides,

The impact of the Internet on business is changing from the demand for business to the supply of business, that is, the overall upgrading of the supply side from the development of sales to the comprehensive pformation of the supply chain.

Zhang Yong

The following is the speech:

This morning, I am very happy to have so many friends gathered to discuss the future of B2B in Yunqi Town, a very famous place of business in Hangzhou. Before this meeting, I knew it would be very hot and hard to get, because many of my friends told me to come here specially to attend this meeting.

Everyone's enthusiasm for the conference is mainly due to the great opportunity of the whole B2B. Today I want to share with you the trend of the Internet and business combination in the past few days when Alibaba is doing our business.

As we all know, B2B is the first business of Alibaba, making it difficult for the world to do business. First of all, this sentence began to start in our B2B business, and began to chase this dream. We first helped Chinese SMEs to find global business opportunities, and brought their business to all parts of the world. This is what we call Alibaba duck in Alibaba today, that is, the most famous Alibaba.COM business we have done. After that, we did domestic trade business.

For a long time, what we do in the whole B2B business is just one thing. What is the thing we do? That is, the symmetry of the original asymmetric information can be made through the Internet, so that many small and medium-sized enterprises can publish the supply power of their products to the Internet, so that all the buyers and purchasers of the whole country can find the information on the Internet, and finally, through the matching of these information, we can form a paction.

The opportunity to form a stable business relationship.

This is what we have been doing since the beginning of 99 years and many years later.

But in recent years, there have been some essential changes in our Alibaba's B2B business.

The essential change is that we are not only looking at the Internet to make the information more pparent, so that buyers and sellers can find more of them online. At the same time, we begin to pay more attention to the various services needed behind this trade.

I think this change is also a reflection of the entire Chinese Internet in the embrace of traditional business in the process of thinking about the changing process.

I have been doing the Internet for so many years, and have been doing e-commerce for so many years. My experience is that in the whole process of Internet embracing business, it has been divided into several stages. At the very beginning, it is actually solving the problem of information symmetry.

It is to let buyers and sellers better meet, better embrace each other, and better understand each other.

In the process, new business opportunities have been created. When everyone is tired today, when it comes to e-commerce, it brings new growth, which can bring future opportunities and bring growth.

In the second stage, we have recently discussed very hot topics. Finally, the generation of electronic channels and all the behaviors on the Internet can precipitate data, especially when the data of customers can be precipitated, and they can be managed.

So what we see is that the whole Internet is a marketing channel, and it starts to become a channel for customer management.

All kinds of 2C, 2B, or all kinds of customer systems, which are formed by this way, extend all kinds of customer management services. Behind this, we can see all of our practitioners on the Internet, because he can bring data, and at the same time, he can more conveniently and efficiently use data, which can bring value to our business and bring new opportunities to our business.

The completion of the next online paction, many times people are offline, but today, especially with the development of our wireless Internet, in fact, all behaviors of human beings and all behaviors of business partners are online.

Through such online communication, online cooperation can profoundly change the link of the whole work.

So inside this way, the way of customer service and the way of customer management have undergone profound changes.

In this piece, we can see that today is thriving.

When we see the retail business opportunities and 2B business opportunities brought by the Internet, we should not just see his sales opportunities. I think sales is the first link, and the second link is customer management.

It can be seen that the trend of a very large change, the impact of the entire Internet on commerce, is affecting the business of demand and the impact of supply to commerce. So I have said many times on many occasions, and today I would like to say it once again. I very much agree with the recent "supply side" reform of the state, the development of the whole economy today, the impact of the Internet on business today, the stride towards the Internet, the better use of the Internet to bring sales, the use of the Internet to cover more people, more business opportunities, the use of the Internet to manage more opportunities, the comprehensive pformation of the entire production and supply chain, and the overall upgrading of the supply side. This is how we can see the impact of our Internet on the business, and it should be said that it is a comprehensive integration. In the next few years, we

Just now we were chatting with our friend Zheng Zong in the lounge just now. What we see today is that many of our common customers, we think they are in traditional industries, and many years are traditional enterprises. But today, this "traditional enterprise" needs to play quotation marks. All the "traditional enterprises" today are thinking about how to use the Internet to pform their businesses, how to innovate their business models, and how to serve the customers more efficiently.

In this process, we can see that the whole change will be from the first phase of our sales management to our customer operation to the supply side production and supply chain reform.

In the process, for Alibaba, whether it is B2B, whether foreign trade or domestic trade, it should be the theme of our meeting today. I think this topic is not a summit of two words. The most important thing is the ecology of the two preceding words, because our summit is called B2B ecological summit. Why is it called ecology and ecology is very important.

Because for Alibaba, our mission is to make it difficult for the world to do business. In the process, when business and the Internet embrace each other, when all walks of life wake up and decide to use the Internet in a big stride, and use Internet thinking and technology to innovate their business, we are the first to try B2B business, the first batch of companies that we do B2B business, and then to C business. What is our biggest wealth today? What is the biggest thing we can help our partners? I think there is only one thing, that is, data.

How can we make use of our trading platform that has been precipitated for 16 years, our service platform, and this intermediate data can serve our partners better, serve our partners in all segments of the industry, and cooperate and win together. I think this is very, very important.

Especially in the field of B2B, in fact, there are specialties in every trade.

Today, we Yao is also on the scene. When we talked about cooperation with Minmetals, min Chi talked with me. I said we had to do it, because in the steel manufacturing industry, in the heavy metal black metal industry, Alibaba actually used the Internet gene to embrace the industry, but we need the leader of this industry, the forerunner of this industry, he has accumulated many experience in the industry, if we can cooperate fully and complement each other, this is the best configuration.

So on this, I think this is just a starting point, we can do more with us in all walks of life of our enterprises, can form cooperation.

Only in this way can we form a rich ecosystem.

On the other hand, for the consumer goods in the whole B2B field, Alibaba has a very important point. Apart from helping our B2B industry interconnect, we still have a very important thing to make use of the perfect combination of Alibaba's entire B2B platform and the 2C platform retail platform, enabling the whole business flow to run smoothly in a large system.

As we all know, Alibaba's Taobao, Tmall, our retail platform, there are nearly tens of millions of small and medium-sized sellers are doing business, but all businesses in order to do business, they have a common desire to have a good supply of goods.

A small number of businesses have their own production capacity, have their own design capabilities, and have their own brand building capabilities, but for the vast majority of small businesses, especially small businesses, they need good products, and their own expertise is to do the whole customer service, do the whole user management, do online marketing, sell things.

Producing things and selling things are totally two different skills. For a long time, when we discussed many strategic discussions in Alibaba, we regarded B2C2S or B2B2C2S as the direction of future development.

The Internet will not change the nature of business. The industry still needs division of labor. The sales opportunities brought by the Internet do not mean that producers must be the ultimate retailers.

Many people are good at production, but not good at selling things. When our team is working with many retail businesses in China, we see many of these characteristics.

Around these opportunities, we can integrate producers, service providers, distributors, financial service providers, logistics service providers, and all kinds of service providers together. We will use an ecological way to better serve our end users.

At the same time, because of the Internet, we can make the collaborative work between the multiple roles more efficient, allowing the information and data to flow smoothly among the various roles and multiple service roles, which can truly form a supply chain synergy and form a service synergy.

I think this is a very clear direction for our future.

So today is also a very good opportunity for our partners to gather together to think about the future together.

But I want to say that from now on, China, especially the retail industry, is facing a lot of economic pressure and is facing the pressure of the entire consumption. But in the field of B2B, especially with the whole Internet embracing the overall development of the supply side, B2B spring is coming.

And with this, I think it must be a very colorful B2B ecosystem.

In this middle, all our partners, as long as we can provide unique customer value, this is very important.

Not everyone will be able to find a place.

I think the most important thing is whether any partner in any enterprise has a unique competitive power in the middle, whether it can provide unique customer value and decide whether it can find a place.

At the same time, we can use the Internet means to talk about people joining together, so that we will be able to serve our common customers in a more efficient way to create a more perfect ecosystem.

Finally, I wish you all a successful career and a happy new year.