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    Today: Ma Yun Tells You A Piece Of Good News.

    2016/1/12 12:03:00 190

    Ma YunRetailerE-Commerce

    In 2015, the retailers in the stores cried out, and we all know that 70% of the businesses in the "double eleven" period are new entities. These enterprises have not heard of them 3 years ago, and these enterprises are completely in line with the consumption demand of new and new humans. So it's not your entity, it's your entity failing; it's not retail, but your family's retail business. " This is Jack Ma On the afternoon of January 10th, a speech delivered by Zhejiang Merchants Association on "2016 Zhejiang businessmen's economic situation analysis and judgement meeting", Ma Yun said, "I want to tell you a good news, that is, everyone is not good."

    The following is a record of Ma Yun's speech.

    First, entrepreneurs need to be more courageous.

    I said at the annual meeting of Zhejiang chamber of Commerce in Shanghai, entrepreneurs are not like professional managers, they can be trained to be educated, and they need to be discovered. So there are different styles of entrepreneurs on the stage. I am against the development of the company by professional managers in the company, so the difference between professional managers and enterprisers in the design of the share reform mechanism 7 years ago is that we also go up to the mountains to catch wild boars. Professional managers see wild boars not killed and throw guns away, but entrepreneurs see wild boars do not kill and take out kitchen knives and rush up, so entrepreneurs can be seen in the market and need to be braver.

    Two, I would like to tell you a good news, that is, everyone is not good.

    "The Spring River Plumbing duck prophet", entrepreneurs have their own perception, entrepreneurs need to make a deep analysis based on sensibility and rationality. For example, this time, business groups are rarely like such a diligent group as Zhejiang merchants. So if Zhejiang merchants can't live, they should not survive. Let me first tell you a bad news. This year's economic situation is very bad, and it will last for a long time. But I also tell you the good news is that everyone is not good. The economic situation is not good or bad. Actually, it has nothing to do with you. Under the good situation, there are bad businesses. Under the bad situation, there are many good businesses. Most of the best companies in China are not in the good situation.

    I am particularly interested in the failure of enterprises. When the economic situation is not good, you will find that 80%-90%'s good companies will go through three or four times of very cruel times. An enterprise has not experienced the cruel times, has not experienced the internal pain, has not experienced the outward struggle, is unable to withstand the storm. Why do I say that the current economic situation is not good? Now it seems that a series of factors are affecting US interest rate increase, capital outflow, RMB's peak value, stock market turbulence, negative export growth, weak investment, overcapacity, solid decline, commodity price slump, lack of confidence in entrepreneurs, and increasingly heavy haze. However, we must bear in mind that reform can not be carried out at a good time. Reform is forced out, and innovation is also forced out. In such a bad situation, reform can be carried out at a time when it is impossible to change. Entrepreneurs can not hope that concrete measures of reform will appear in the next round of documents of the central government.

    Alibaba did not wait until the central government issued a document allowing e-commerce to do so. The good companies in China and around the world did not arise because of the publication of documents. Even when a document is issued to indicate the direction, it is time for "thousands of troops to cross a single log bridge". At this time, the enterprise will rush into the market, and the probability of death is very large. Therefore, the judgment of entrepreneurs' vision is very critical.

    Three, the enterprise's economic situation is good.

    I always think that repairing roofs is the most important thing in sunny days. When the economic situation of the enterprise is good and the income is high, when the profit is high and the morale is high, it is time to reform the enterprise. The better the situation, the more pressure I feel. The greater the pressure is not the amount of years to be done, but what to dismantle, what to remove and what to turn off.

    When the economic situation is bad, we must remember calmness. There is a fable saying that three people are caught in a rainstorm. One has a raincoat, one has an umbrella, and a man has neither a raincoat nor an umbrella. People who had raincoats and umbrellas, armed with equipment, continued to walk in stormy weather, and two people were hurt. And the man who had nothing at all was just trying to find shelter from the rain. When the rain stopped, he continued to set off. Instead, the two people with rain gear arrived earlier. This fable tells us that when we are in a bad economic situation, we must be calm and calm. The difference between an entrepreneur and an economist is that it is easy to say reason, but doing it is another matter. Therefore, entrepreneurs should learn to combine rationality and sensibility to consider problems.

    Four, walking on thin ice Internet economy Think clearly about how to do it.

    Now that the real economy is running thin ice, the Internet is just walking on thin ice. As you can imagine, the real economy enterprises can live for more than a few decades, but which Internet Co has lived in China for more than 10 years? Which Internet Co has been active in the world for more than 5 years? We have paid about 17000000000 tax this year, but next year, what should we do next? One day, innovation will stop and how to keep innovating? You already know that the weather is bad and think clearly how to do it.

    In the next 5-15 months, the deceleration of the economy will continue. It is said that we have to maintain 7%. I think it is difficult, after all, the second largest economy in the world. If the overall economic growth rate is even 3%-5%, it means that the growth of some enterprises or industries is still two digits, and some enterprises or industries are negative growth. In fact, negative growth is not a bad thing. Companies must consider which departments to turn off and which departments to rectify. The next 5 to 15 years will be a duration. Because corruption itself is a process of labor pains, and poverty alleviation is another opportunity. Since the country is determined to do something, that is the opportunity for development, because the political influence on the economy will become weaker and weaker in the next 15 years, and the strength of the market and the strength of the enterprise will become stronger and stronger. It was not natural to sell these things by land and mineral resources. In the future, we must rely on licences and the added value created on the raw materials, so long as enterprises can produce value continuously, we can survive in the market mechanism.

    Five, crisis is the assessment of CEO capability.

    Today, many people say that enterprises are living in pain. Why is this? First, the decline of the global economy. Two, because your organizational culture and system can still live well in the past 10 years, but in the next 10 years, when the market economy becomes more and more market-oriented, if the mechanism culture and talents do not adapt, they will die badly. What we often consider and discuss is what kind of mechanism, culture and talents are needed for company development in the next 10 years.

    So the crisis is bound to happen. When the crisis comes, it is not the employees but the ability to assess CEO and whether the corporate culture can be carried. What does CEO do exactly? When it is good, we must be able to make judgments: what is bad and should be eliminated. When the situation is bad, find out where the good opportunities are. This is the primary responsibility of CEO. It is a question that leaders must think about. In general, it is the ability to test the vision, the mind and the ability to fight. Among them, the "eye" includes the perspective, depth and breadth of the problem; "bosom" is to contact more young people to listen to different meanings and broaden their thinking. Fighting ability means staying optimistic. Even after seeing the difficulties, they can remain optimistic.

    In 2012, Alibaba was on the rise. When they plan for the company's budget, they come to my advice, and all profit indicators should be doubled. But what is the number of recruits required to meet this requirement? The number of people who initially made the budget is more than 8700 people, and I think it can not be accepted; the second time I plan to do 7800 people, I still feel more; the last time I clap, say, "200 people!" as a result, all the indicators doubled, but the number of people reduced to 300 people. Reform is forced!

    Six, to get to know the market, we should approach young people.

    China's huge consumption gap today is a unique rare opportunity in the world. Only when we first understand the market and find out the law, can we get up. We all say that learning from the United States, but things in the United States do not necessarily come to China. Why? Americans spend tomorrow's money. The Chinese spend yesterday's money. Americans invest very rationally and spend money very sensitionally. Chinese people are very sensitive to investment and spend money very rationally. Americans do not understand China, but the Chinese study the United States all day long. Instead, they should understand themselves, understand human nature and understand the Chinese market.

    A lot of the latest stuff is in movies and TV shows. Now we must understand the market and understand the young people's consumption. During the "double eleven" period, 70% of the businesses are new. entity These enterprises have not heard of it 3 years ago, and these enterprises are completely in line with the consumption demand of new and new humans. So it's not your entity, but your entity can't do it; it's not retail, but your family's retail business.

    Seven, businesses must be different.

    As mentioned above, it is an opportunity to fight against corruption and eradicate poverty. We must see clearly these two great opportunities. Because of reform and opening up, it took us only 30 years to return to the forefront of the world economy. The pressure of market pressure will bring about opportunities for reform, but do not wait for reform blindly. First, reform in enterprises and create reforms.

    The third is the draught of science and technology, and every technological revolution is really developed by 30 years' time. This time, the Internet revolution is far more than everyone imagined, but we are not fully prepared. In this round of 20-30 years, enterprises will emerge one after another, and enterprises will emerge in an endless stream. The first technological revolution releases human power, and the second is the release of the human capacity for sustainable development. The technological revolution brought about the company. The phenomenon brought by this technological revolution is that the popularity rate of mobile phones among farmers and low-income people reaches 90%. The data collection information collected by mankind in the Internet era has been more than the collection of thousands of years. This time is terrible, bringing about changes in intelligence and changes in the human brain. Biotechnology, big data, cloud computing and human health requirements. In the era of DT, all enterprises are transparent and shared. All enterprises must be different. If it is not a consumer driven, enterprise that revolves around the needs of consumers, it will be difficult to survive.

    The future world will not be built on the basis of economies of scale, power and money, but on the basis of knowledge, wisdom and innovation. Everything is forward-looking and meaningful. Today, many enterprises are trying to solve today's problems and yesterday's problems, instead of thinking about how to solve tomorrow's problems. I hope you can think in a forward-looking way, assuming that what you did 10 years ago made you feel differently. So what do businesses have to do now that they can live better in 10 years?

    Eight, learn to give up, the elimination will be eliminated.

    To some extent, enterprises must learn to give up what they want, what they need and what they need. In a bad situation, everyone is equal. In the past, we should rely on relationships. Every enterprise should not sum up what is wrong with external policies, but to sum up what is wrong with them, and then eliminate what should be eliminated. In a difficult period, it is not easy to be calm and positioned. It is not easy to do that. The performance of which departments is the best, then the resources are tilted to these departments, and the clearance is really closed. I hope every enterprise has its own perception and wants to know where the pain is. Pain is not always a bad thing, just think clearly how to spend it. In the south of the desert, we opened up wasteland. Under such circumstances, we managed to keep our own acres of land slowly.

    Finally, thank you for your support for Zhejiang businessmen. Today is only an opportunity for communication. I would like to make some comments and thoughts. Why do we need to focus together? Nongovernmental business organizations will develop more and more. Business enterprises must have self-discipline, they must have their own rules of the game, and then they will recommend their own industry rules to the government. So I hope that the Zhejiang businessmen's Association will be a group of targets and ideals. Zhejiang businessmen 。 Four things, please insist on forever: first, no bribes; two, no tax evasion; three, no arrears of wages; four, no infringement, this "four no" is our bottom line. Only in this way can we set up our own industry standards. Thank all the presidents and directors for their support.

    Finally, I would like to make a suggestion. Take this opportunity, Zhejiang businessmen should learn more, think more and go out and invest in themselves. Basically, I didn't stop in 2015. People thought what I was advocating. Actually, it was not. I was thinking about learning, looking at what the global enterprises are doing, and may not necessarily be able to make any business, but it is helpful to everyone and must have a world view. Enterprises in the future must have global consciousness, and future enterprises must be responsible for them. Thank you!


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