Don'T Let Your Face Ruin Family Business.

People can not be young, how to make people create.

With the reform and opening up, there are many family businesses in China, and the founders are often the soul of the enterprises. They play a supporting role in the development process of the enterprises.

A survey conducted by Thompson financial consulting firm on European family businesses shows that in the stock market of France, Germany, Italy, Spain, Switzerland and the United Kingdom, the general trend of family business sector in recent 10 years is stronger than that of enterprises without blood pmission.

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So family business is not a problem, and family management is the problem.

This self-employed family management mode has played a unique role in the early development of enterprises, such as cost control, and even plays an important role now.

But when the enterprise develops to a certain scale, this self-employed family management will be difficult to continue.

Take Anta as an example. In 2007, we listed on the Hongkong stock exchange.

At this time, as a public company, we have a responsible attitude towards the whole society. We need to systematize, standardize, institutionalize, intensify and streamline the management of the company, and try to avoid the existence of emotional factors, face factors and relationship factors that affect decision-making in the past family management.

On the other hand, after the listing, our competition is to compete with the international enterprises at the global level, so we must introduce the best talents in the world.

Because I know: any excellent family will never be able to produce outstanding talents in the fields of production, sale, brand, marketing, finance, personnel and so on.

How to "go family" in management is the key to the sustainable development of family businesses.

Just imagine: how can a manager and a professional manager give orders to the chairman's wife and younger brother? Even in the face of Chinese culture, even if the chairman is authorized and his relatives are willing to accept the command, I am afraid the manager is unwilling to "be a villain", because these professionals themselves will consciously or unconsciously regard themselves as "outsiders".

If the bosses' relatives are antagonistic to management and the boss's attitude is ambiguous, professional managers will be more difficult.

This situation is often the most fatal problem facing family businesses.