Redpoll High-End Children'S Shoes Hit The Domestic Market

Some young parents will be worried about buying children's shoes and hats for Spring Festival. Many foreign trade enterprises are seeing the huge market in China and begin to pform into domestic sales, attracting consumers with high-end quality and reasonable price, and opening the domestic market.

2010 is a year of "boom". For most people, how to choose cost-effective products becomes a matter of great concern to them.

In particular, some young parents will be worried about buying children's shoes and hats for Spring Festival.

Many foreign trade foundry enterprises are seeing the huge market in China, begin to pform into domestic sales, attract consumers with high-end quality and reasonable price, and open the domestic market.

In the second half of 2010, Fuzhou Puyi Shoes Co., Ltd. decided to enter the domestic market.

Originally used for small and medium-sized foreign brands to do OEM foundry, the universal footwear industry, with the help of

However, Puyi has also launched an attempt to launch products in the domestic market.

In the summer of 2008, Pui billion put some of its own adult shoes into the domestic market. Because of the excellent quality of Puyi women's shoes, it received very good results.

Take a pair of women's slippers for example, the unit price is 25 yuan, higher than the general slippers price in the market, but it has made a sale of more than 8000 pairs in the summer.

Through trying, Xiu Wei Lin found that the products with good quality were very good in China.

In 2010, after investigation, Xiu Wei Lin found that the domestic market has a vast demand for high-end children's shoes.

There are more than 300 million children in China. There are different needs at different ages.

In the industry of children's shoes, middle and low-end products account for a large share of the market. Manufacturers of such products usually copy other people's product designs and have no originality in style.

More importantly, because of the inferior materials used in this part of the low-end products, children will wear uncomfortable, airtight and sweat free, resulting in adverse consequences such as foot grinding, foot odor, wet shoes and so on, and even affect the healthy growth of children.

So Xiu Wei Lin has the idea of focusing on high-end children's shoes to open the domestic market.

And in July, the Alibaba's only official media, the world network merchants and the CCTV economic channel, "coordinate China: witness the growth of small and medium-sized enterprises" public welfare plan launched, this public service plan and Xiu Lin's expectations can coincide.

Xiu Weilin said: "joining the China plan for coordinates and seizing the opportunity to cooperate with the media will make it easier to create and promote brands.

The coordinate China plan is launched, which is the most appropriate opportunity for us to turn to domestic sales.

Now, Pu Yi shoe industry has successfully selected the coordinate China as the "coordinate China No. 006".

The "redpoll" high-end children's shoes series, which is independently developed by Puyi, will also be put on the market.

According to Xiu Weilin, "redpoll" children's shoes are all made of internationally certified best materials. They do not wear their feet, prevent sweat, and breathe more. Children wear very comfortably.

Puyi also invited famous designers to create a series of children's fun series, such as zodiac and fruit elements are added to the design.

After the opening of the 5 and 6 stores of the first phase of "redpoll" children's shoes, there will be more than 300 new children's shoes developed independently.

Xiu Wei Lin said, "I plan to open 200" redpoll "children's shoes stores in the main cities of the country in 3 years, fully open the domestic market, so that more children can wear our designed shoes and grow up healthily and happily.