Explore The Tail Cargo Market: New Business Model To Improve Sales Of Shoes And Clothing

Since 2007, Beijing has emerged. Tian LAN More than 10 commodity rich and cheap tail goods, such as Tian Lan Tian, Tian Tong, Tian Hui, etc. market And shopping malls, Shanghai, Tianjin, Guangzhou, Ji'nan, Zhengzhou and other cities followed by the tail cargo market. These tail cargo markets have provided professional sales channels for clothing and footwear manufacturers with large quantities of stock, and have recovered funds. They have provided inexpensive and inexpensive commodities for mass consumer groups and have stabilized prices. Especially for many manufacturers that suffered setbacks from financial crisis, they found domestic marketing ways, and contributed to upgrading their products and adjusting their industrial structure. It has done its best to resolve the financial crisis. How does this innovative business model come into being? What is its significance to business economy and society? Tian LAN tail cargo Interviews were conducted.

When the price index was rising all the way, Beijing's 6 tail goods market named Tian LAN sold at an ultra-low price. This phenomenon soon aroused the concern of all sectors of society.

The people say: the shoes, clothing and other commodities here are of high quality, low price and substantial benefits.

The manufacturer said: at last, we have a platform for professional sale of stock products, which enables us to return the funds in time, adjust the product structure and make the enterprises sustainable development.

Tail cargo market expert Liang Jiliang said: the tail cargo is in line with the national functional and safety standards of inventory backlog commodities. The birth and development of the tail cargo market revitalize the stock, promote consumption and maximize the use of resources. The tail cargo market is a professional service platform for handling inventory commodities, and it is an innovative business mode. It has an important impact on clothing and footwear enterprises, businesses and markets, and is the concrete practice of circular economy in the commercial field.

The tail cargo market is an indispensable role.

The founder of Tian Lan's tail cargo is Wu general, general manager of Beijing Tian LAN outlets. The first thing he did was 100% shoe industry, from one store to 100 stores. There are more stores, and more stock can not be sold. But throwing goods in their stores not only affects new sales, but also has fewer styles and incomplete numbers. These stocks are concentrated in a store. The number is full, the style is large, and the price is low. The funds can be recovered as soon as possible. This is the embryonic form of the tail cargo market. Later, manufacturers, general agents and shopping malls actually had a lot of backlog and needed urgent treatment. Especially in 2007, there was more and more inventories of manufacturers. At that time, people did not realize that this was the precursor of the financial crisis. The "Spring River heating duck prophet", in the forefront of the Wu Da Bureau, is keenly aware that the establishment of the tail cargo market is not only a business opportunity, but also a good thing to benefit the country and the people. So in Beijing Lizi bridge built the first national stock footwear professional store - Tian LAN tail shoe shoe city.

Shoe factories will be accused of dumping if they sell abroad cheaply. Now exports are blocked, and they can only be sold at low prices in China, but they are unable to find suitable channels. This is because it is not a well-known brand, and can not enter the domestic shopping malls. To sell in the free market, because the quality of shoes is good and not cost-effective. Enterprises are facing a dilemma. According to the experts estimate, as a big producer of clothing and shoes in the world, the total amount of inventory backlog is quite amazing. The annual stock of overstock shoes reaches 400 million pairs and 13 billion 685 million garments. Just as these enterprises with large inventory backlogs are at a loss, the markets such as Tian LAN and tail goods provide a standardized sales platform for these manufacturers. Wu said: "there are high-end department stores, mid-range shopping centers, free markets with low barriers, but there is no specialized market for handling stock products for a long time. The establishment of the commercial mode of the tail cargo market has improved the chain and format of the commercial operation. {page_break}

Construction of professional service system for stock commodity handling

Previously, the inventory commodities were sold through scattered clothing wholesalers and street foreign trade stores. Because they were not professional channels, the price was low, and many manufacturers' inventory products could not be completed in two or three or even eight or nine years, resulting in a great waste of resources. Therefore, it is very urgent to establish a professional service system for handling inventory commodities. After the successful operation of Tian Lan's tail cargo in lizze bridge, Beijing, with strong support from industry and commerce, taxation and fire departments, Wu's business facilities and old factories in Beijing, Muxiyuan, Dazhong temple, Liuliqiao and other places in Zhengzhou and Zhengzhou were converted into 8 taxing stores, a total of 50 thousand square meters, and goods from footwear to clothing and other categories. In addition to one part of the operation, the store will introduce the manufacturer and general agent into the field. At the same time, it is responsible for logistics freight, personnel training, unified cash collection, and so on. By the end of this year, thousands of footwear and garment enterprises have established good cooperative relations with Tian Lan's tail cargo.

Tian LAN will also further improve its service system through the construction of tail cargo information platform and tail cargo distribution center, so as to build an aircraft carrier specializing in the sale and service of tail cargo.

Promoting the circular economy with one win and one win

Most of the clothing and footwear enterprises are small and medium-sized enterprises. Loans are not easy at ordinary times, and capital operation is more difficult in the financial crisis. Wu Hongli, the store manager of Tian LAN Ze tail goods, said: "I understand from the manufacturers and wholesalers that the enterprise accounts for about 50% of the inventory backlog, and the enterprises are having a headache. The tail cargo market has helped them solve the big problem." Zorro, the general agent in Beijing's stock market, has not only digested the inventory, but also digested the inventory for two levels of agents and manufacturers. Many manufacturers sell stock in Tian Lan's tail cargo every year, from 5 million yuan to 8 million yuan. Only Tian Lan's tail goods are sold in 6 stores in Beijing, and the annual sales of footwear and clothing tail goods reach 500 million yuan. Many enterprises have handled the inventory commodities here, revitalize the operation funds that the enterprises are in urgent need of. Zhu Changwu, general agent of North China Taiwan limited, said: "if the company's profit is 15%, the inventory will be processed in that year, and the capital will be put into production again, which means the profit will increase to 30%. On the contrary, if the commodity is overloaded for one year, plus other expenses, the economic loss of the commodity will reach 50%, and it will lose money. "

Zhou Liliang, general agent of North China International Group Co., Ltd., Hongkong, said: "many shoe industry agents generally account for 1/3 every year. If there is no handling channel for tail cargo, these shoes will become waste products in a few years and waste too much. Tian LAN tail goods set up a bridge between manufacturers and consumers to make the best use of everything and do a good job for enterprises and society. Many consumers say, "the goods in the tail market are very cheap and the quality is good. The people are very welcome."

Hong Tao, director of the Department of trade and economics of Beijing Technology and Business University, said: "the tail cargo market is an innovation in the form of a commodity trading market. An international business metropolis cannot be separated from the tail cargo market. From the point of view of circular economy, this is a big account, which is the annual sales of tail goods, how much cloth, leather, labor and electricity can be saved for society, and how much carbon emissions will be reduced?

The innovation and exploration of the tail cargo enterprises in the commercial circulation field, represented by Tian LAN tail goods, should further arouse the attention of the relevant departments, and pay attention to and support from policies, taxes and management, so as to promote their development better and faster.