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    New Bird Market Will Be Added To The Two Hundred Million Layout Market.

    2015/5/19 15:36:00 27

    Good News BirdsFinanceBrand Strategy

    In the 2014 total revenue of 2 billion 275 million yuan, the income contribution rate of advanced customization exceeded 10%.

    It is reported that the "C2B" personalized business in Tmall on September 2014, customers can online order, volume division door-to-door service, the cost is relatively high, but the business mode without inventory pressure, relatively high profits.

    The company has announced 306 million yuan to buy the largest shareholder Hetian Industrial Park, the C2B foundation.

    Zhou Xinzhong told reporters that

    C2B

    Private custom business is expected to account for 30% of the company's business in 2017.

    Clothing enterprise

    Wedding bird

    Internet financial investment will be another city.

    This house takes

    Men's wear

    The clothing company, which is the main industry, formally announced in Shanghai today that it has invested 55 million of its 10% stake in small fish and gold clothing.

    Zhou Xinzhong, vice chairman and general manager, told reporters that Future Ltd will build an internet financial ecosystem including network channels, big data and virtual credit platforms.

    In 2015, the news bird announced the new strategy of "industry + investment".

    The company announced in January this year that it will set up 200 million yuan for overseas investment in the next two years.

    Reporters combed after statistics, reported birds have invested in the ghost network, Renren science and technology, Yongjia Hengsheng village bank.

    However, Zhou Xinzhong told reporters yesterday that with the investment of this small fish and gold suit, the total amount of overseas investment of the wedding bird has exceeded 200 million yuan.

    In the future, it will continue to look for new investment projects, and invest 2 hundred million in foreign investment in a short time.

    In fact, because of the continuous downturn of the garment industry, many traditional enterprises are planning to diversify.

    For example, YOUNGOR, also known as a men's clothing company, announced in March that it invested 1 billion yuan to set up a health industry fund, which will merge and integrate the leading enterprises in the industry.

    And the birds are not listed.

    It is reported that the company has now the Internet finance as the development of the second main industry.

    But Zhou Xinzhong said that the birds will not reduce their clothing industry to 20%, as some companies do. "Our main business is no doubt still doing business."

    Data show that the performance of the birds has begun to stabilize.

    The quarterly report released by the company in April showed that the company achieved operating income of 582 million yuan, a decrease of 6.84% over the same period last year, but net profit increased by 26.74% over the same period last year, to 68 million 580 thousand and 800 yuan.

    Zhou Xinzhong attributed his performance to the main brand of the birds, which launched C2B's whole category private custom business and the strong development momentum of the agent brand HAZZYS.

    According to him, HAZZYS is growing at an annual rate of over 30%. "Many shopping malls have invited us to shop and are willing to subsidize our renovation."

    It is reported that the brand currently has more than 200 stores nationwide.


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