China Underwear Industry Internet Conference Held In Shenzhen

Recently, "mobile Internet Era"

-2015's first China underwear industry internet conference was held in Shenzhen Convention and Exhibition Center. This conference invited many platforms and Internet agencies from AI consulting, Jingdong, Tencent, Taobao and many well-known underwear enterprises in China to participate. This conference attracted more than 400 people from inside and outside the industry, and the scene was very enthusiastic.

Good combination of big data and creative marketing

With the development of Internet, the Internet will become an important means of traditional enterprise pformation.

Fu Zhiyong, a visiting partner of Shanghai Jiao Tong University, is a consulting partner.

The development direction of the future underwear industry will change from the 1 form of the Internet to the 2 form of the Internet of supply chain, and finally change to the 3 form of the Internet of production relations. He suggests that underwear enterprises should strengthen the use of Internet and e-commerce tools, based on data, face up to the pparent management, so as to improve the "information isolated island" phenomenon of enterprises, and ultimately improve efficiency, reduce costs and make scientific decisions in order to adapt to the new Internet era.

The director of Shenzhen e-commerce service center, Hong Hong, said:

If it is implemented in traditional underwear industry,

Creative marketing will bring many unexpected surprises and breakthroughs.

Hong Peilin shared "humanity and e-commerce marketing" for everyone. With vivid metaphors and simple statements, he enumerated the case of e-commerce marketing combined with the characteristics and weakness of Internet + human nature. At the same time, it pointed out that in the era of e-commerce and Internet, enterprises should use the Internet and e-commerce to drive the whole data, providing customers' information "contacts" everywhere.

Offline fusion

2014 China Mobile Internet users accounted for 729 million, China Mobile shopping market trading scale of 929 billion 700 million yuan, an annual growth rate of 239.3%, far higher than the overall growth rate of China's online shopping.

Mobile shopping will soon exceed the proportion of PC online shopping pactions.

Xie Yunli, general manager of marketing center, WeChat and Q, Jingdong:

As the first screen in life, mobile phones extend people's sensory function and change the way of life of the masses. Information dissemination and consumption become portable everywhere.

So what can the traditional retail enterprises do with the mobile Internet? First, Jingdong micro store is a solution for Jingdong merchants to set up shop quickly in WeChat.

Second, the marketing tools of Q include micro - online interaction, pre booking, game interaction, spike killing, crowd raising, red envelopes, purchase and purchase.

For example, WeChat sells 3 classic examples of Mercedes Benz smart, mask Festival, girlfriends Festival, stripper Festival, and Sha Sha stockings festival in the next 388 minutes. At the same time, the products that are suitable for micro businesses should be products with high social attributes and high consumption frequency, such as sports outdoors, clothing accessories, nursing cosmetics, mother and baby, food and beverages, etc.

He suggests that enterprises can use the Internet to achieve online retail, product Internet upgrading, O2O, distribution, integrated marketing, customer precipitation, customer service and so on.

Yang Qingyun, Deputy Secretary General of Shenzhen underwear industry association and general manager of Shenzhen Hui Zhi Online Technology Co., Ltd.

"In the past, pure online services will gradually infiltrate into offline entities, and the development of the Internet can not be separated from the support of the real economy. The integration of online and offline is an inevitable trend."

Yang Qingyun analyzed the impact of e-commerce on physical stores and the seven development trends of underwear stores from the perspective of industry: consumer centered, polarized, vertical, scene, mobile, refined and digitalized. At the same time, it cited the classic cases of coyeee jelly underpants and emancipation cups, chest and community APP using the Internet and social business operators, and he said that the essence of "Internet + underwear store" is to store the Internet, that is, to integrate shop operators, e-commerce providers, micro dealers and intelligent hardware, and use the Internet and e-commerce tools to digitize the physical stores, so as to truly realize the Internet of stores.

Zhang Fengwei, director of China international underwear culture week and China (Shenzhen) international brand underwear exhibition,

The development of the Internet is changing the pattern of underwear industry rapidly. The Internet has become an important means of operation for underwear enterprises. The Organizing Committee hopes that through the holding of the conference, it will focus on the hot spots of the industry, enlighten the wisdom of the industry, explore the direction of the development of the industry, and actively promote the Chinese underwear industry.

。

Finally, the meeting also invited Ma Rui, deputy general manager of an Li Fang, sales manager, Taobao lingerie category operation expert Lu, and Chun family clothing CEO Zhou Bao Ji, together with four speakers to discuss the operation of online and offline businesses, Taobao underwear business planning, and the layout of pure e-commerce companies.

The hot topics of common concern were shared. The meeting ended in a warm atmosphere. Some listeners were still reluctant to do so. After that, they also had in-depth exchanges and communication with the guests.