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Refined Network Marketing Can Bring High Returns.

2010/12/20 9:07:00 83

The development of new businesses through the Internet has become an important means for modern enterprises to "open up territory and expand the territory".

According to the global textile network survey, about 72% of the textile enterprises in China are now building B2B e-commerce platform.

Looking at the development process of e-commerce in textile enterprises in our county, there are both hesitation, twists and turns, and hope. The industry believes that the establishment of a complete electronic textile industry chain is the only way to upgrade and upgrade the textile industry in Shaoxing county.

Embarrassed by survival

Recently, Mr. Liu of Dongsheng Road market displayed more than 60 independent research and development projects on the Internet.

knitting

A series of new products, but to his regret, the online display has not been able to catch the eyeballs of customers and respond evenly.

"The display mode of the network is extensive, and there is no substantial market, so the effect can not be mentioned in the same breath."

He said helplessly.

Not long ago, the global textile network devoted a survey to the textile enterprises in Keqiao. The results showed that over 63% of the textile enterprises that had already been involved in the online market expressed concern about extensive e-commerce.

"Mainly in the product exhibition, all industries, enterprises and products are all the same. They can not highlight the advantages of textiles, and naturally can not catch the eyeballs of buyers."

"This is what we call" one kilometer wide, one centimeter deep "e-commerce extensive mode," Shen said.

Refined articles

Extensive e-commerce is bound to not provide professional, sophisticated and in-depth docking services.

However, on the contrary, textile enterprises have higher requirements for the application level of e-commerce. On the one hand, the application prospect of e-commerce is more and more extensive; on the other hand, the standards of enterprise refinement and longitudinal deepening of e-commerce are also improving.

The essence of e-commerce is not simply to trade on the Internet, but a complete electronic.

Business affairs

Chain links, including website display, inventory management, logistics links, payment links, commodity quality, after-sales service, etc.

And every industry has its special needs. We must thoroughly understand the industry and integrate into the industry, so as to provide more professional, more detailed and deeper e-commerce services for enterprises.

"The specialized market of China Textile City must subdivide the products, adjust the platform construction plan according to the textile characteristics, and create an electronic industry chain suitable for the light textile market."

Mr. Fang said in Dongsheng Road market.

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Build one-stop

B2B

Nearly half of the enterprises in China Light Textile City have their own enterprise websites. Although their forms emerge in an endless stream, they mostly stay in the extensive display stage. Some of them are three-dimensional models, but lack the payment platform of third party supervision. It is very difficult to carry out B2B e-commerce.

Textile has particularity, it should be searched from technology, type, door width, weight and so on, and ensure that disputes can be solved smoothly.

Therefore, deep cooperation with the third party certification bodies is crucial.

There are many websites in light textile city, some have buyers' resources, some have production enterprise resources, some have credit certification resources, many can be integrated and utilized, and eventually build a complete one-stop e-commerce platform for light textile city merchants.

Textile city network company Shen told reporters.