Interview With Wang Liangxing Micro-Blog: Speed Up Multi Brand Line &Nbsp; Do Not Cross The Line.

Wang Liangxing, President of Li Lang

On December 18th, at 15:00-15:30 PM, lilanz President of (China) Co., Ltd. Wang Liang Xing Tencent's "celebrity micro distance". micro-blog Netizens are eager to ask questions.

　 Wang Liangxing introduction

Wang Liangxing, President of Li Lang (China) Limited, "business" is the inspiration of Wang Liangxing, chairman of the board of Commerce, from the popular palm computer "business connections". In 2001, its products, from casual wear to formal dress, were all given the concept of "business men's clothing". Wang Liangxing also put forward the brand slogan of "simplicity and simplicity", and will develop "simple and not simple" business men's clothing as the strategic objective of the development of the company.

　 The following is a record of Wang Liangxing's Tencent micro-blog user interaction:

Wang Liangxing: we do not engage in foreign trade processing. The rising price of raw materials and the rising cost of labor have little impact on us.

Yan Guojun: at present, the price of raw materials is rising and the cost of labor is rising. How does Li lie deal with the plight faced by this industry?

Wang Liangxing: we are not doing foreign trade processing, low value-added products, these have little impact on us.

Wang Liangxing: making clothes into artworks

Wang Liang: Hello, Mr. Wang. What's your understanding of this strategy?

Wang Liangxing: fashion, entrepreneurship, history, culture, creativity, clothing, only the stock market. A shirt is not good enough to buy 8000 pieces, so we have to make clothes into artworks. What we are doing is jumping out of the concept of clothing for clothing. Kohler combines furniture and art well.

Wang Liangxing: it is not necessary to let the enemy be emperor.

Lao Gao: will Wang give his children up to the future?

Wang Liangxing: if she does, she will not rule out. It is not necessary to let the enemy be emperor.

Wang Liangxing: efforts are being made to develop overseas and establish an international brand image.

Hu Lishan: at present, many Chinese sportswear brands are marching overseas. Is there any plan for overseas development?

Wang Liangxing: we are not mature enough in many respects, but we are striving to develop overseas and establish an international brand image.

Wang Liangxing: cooperation with Chen Daoming exceeded expectations.

Apple sister: why do you ask Chen Daoming to be the brand spokesperson? Are you satisfied with the results of the cooperation?

Wang Liangxing: very satisfied, beyond expectations.

Wang Liangxing: Li Lang will speed up the multi brand line, but will not consider cross industry. {page_break}

Otaku wants to sleep: will there be any adjustment and change in the management strategy after the listing?

Wang Liangxing: speed up the multi brand line, speed up the development process towards the international big brands, but do not consider cross industry.

Wang Liangxing: there is homogenization competition in the clothing industry.

SAKA: there are also seven brands, seven wolves, nine herdmen, and strong men who are also the main brands of men's clothing. Is there any homogenization competition in the domestic garment industry?

Wang Liangxing: Yes. But we are innovating, have our own DNA, and pursue ourselves.

Wang Liangxing: as a person with ambition, we must have a dream. In the most difficult time, there is no future without dreams.

Summer summers and summers: Hello, Mr. Wang. It is said that at the beginning of your business, the advertising fees that even asked Chen Daoming to endorse are borrowed. This is nothing more than a big gamble. How do you see the relationship between success and gambling?

Wang Liangxing: part of it is borrowed. As a person with ambition, we must have a dream. In the most difficult time, there is no future without dreams.

Wang Liangxing: it is the most important thing to make a contribution to the national brand and lead the Chinese brand to the world.

Pljcpeng: what do you think of naked donation?

Wang Liangxing: it is the most important thing to make a contribution to the national brand and lead the Chinese brand to the world. Bare donation is not important.

Wang Liangxing: spokesperson should be consistent with brand positioning.

Serina: excuse me, Mr. Wang: the commercials of Li Lang's clothing are all Europeanized, including Daniel Wu's classmates and mixed blood. Are there any plans to invite Asian stars to speak? After all, Asians are still not so stereoscopic.

Wang Liangxing: as long as the brand positioning is more consistent, no matter which lineage can be.

Wang Liangxing: our strength is very persistent.

City autumn grass: Wang, what do you think of the advantages and disadvantages of such famous brands as Li Lang and Armani?

Wang Liangxing: the advantage is that we are very persistent and make a thing in our lifetime. Let's become an international men's wear brand. China is the biggest market. We have confidence to do well. The shortage is that European brands have been precipitated for hundreds of years, and designers are also inadequate.

Wang Liangxing: be prepared to endure the pain, torture, or even shame of becoming an entrepreneur.

Weng: Hello, Wang. Nice to meet you. I hope I can share some business with you. I also hope that I can listen to your business story and give some inspiration to our young people.

Wang Liangxing: if you want to be a successful entrepreneur, are you ready to be the pain, torture or even shame that entrepreneurs have suffered? It is very difficult for us to invite 1000 guests to dinner in the most difficult time in 2000.

Wang Liangxing: designers go to the market at home and abroad to "realize" is the biggest design and creativity.

Yang Guangxia: I am a student of a fashion Institute. How can I become an excellent fashion designer? What are the new requirements for designers in modern fashion enterprises? Please enlighten me!

Wang Liangxing: designers should dare to think and pursue the trend. It is very important to understand the market at home and abroad. This is the biggest design and creativity.