Spain'S Famous Fast Fashion (Fastfashion) Brand Zara Quietly Settled In Wuhan.

There are no scenes of fans queuing up, there is no traditional ribbon cutting ceremony, and even the media conference before the opening ceremony has become a media visit after the opening ceremony. In December 10th, Spain was famous.

Compared with the high profile in Beijing, Chengdu and other places, the late arrival of Zara in Wuhan was particularly low-key. Apart from the fact that micro-blog was pferred more than 1000 times, there was not much movement.

Because it is not the weekend, and the mall is still doing the final decoration before the opening. In the eyeful scaffolding and leftover materials, the arrival of Zara is very dull, and there is no rush of people in anticipation.

One wall to match

What does a British style plaid shirt match with? A short skirt, a pair of high-heeled shoes, a casual coat, and a pair of flat shoes.

In the 1700 square meter shop where Zara covers an area, each side of the wall is hung with the latest brand and matching of the brand this autumn and winter. It not only helps you build your whole body, but also has a spare choice.

If you are in a hurry, you can really save time here.

For each season's matching rule, there will be a principled outline of the Spanish headquarters, which will be adjusted by the salesmen according to the actual situation.

Here, the shopping guide will be in the sight of customers, but only when customers greet them will they come to introduce any other styles and sizes.

Because the wall has already solved the collocation problem.

Two new products a week

Everyone knows that Zara is a fast fashion brand, but how fast is it?

It is said that it takes only 15 days to design and produce shelves from Spain to Wuhan.

In China, Metersbonwe, which is fast and famous, will take 80 days to complete the process. More fashion brands will need 6 to 9 months' response cycle.

The brand staff told reporters that Zara will replace two new products every week, and that women wear 80 to 180 new styles every time, and that the children's clothing is twenty or thirty to new.

They have always believed in the principle of "large quantity and small quantity".

That is to say, when looking at a garment, hesitating for a few days, it is gone.

Every day, store managers, women's wear managers, men's wear managers and children's wear managers in Wuhan have to report to their headquarters in Spain about which styles sell well, which styles are lacking and which need to be modified, etc. these "observers" are the best "eye lines" with the brand at the end of the market.

At the same time, the Zara brand currently has nearly 200 designers, these "flying trapeze" often shuttle around the world in various fashion venues, chasing fashion trends, drawing the inspiration of big design.

They stared at the new trailer on the T brand, which was only 6 months after the launch, and completed the design in 2 to 5 weeks, then launched it in the global store.

Maybe you just bought it today, which is the latest model for Dior and Valentino to be listed tomorrow.

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Big code children are very powerful

The industry's popular Zara popularity is "first-class design, second class fabrics and three price".

How low is its price?

The WOMAN series of Zara has a slightly higher positioning, the average price is 399 yuan to 599 yuan, winter clothing is around 1300 yuan, BASIC series is suitable for "light old woman", and the price of a shirt is 100 yuan; the TRF series is suitable for young girls, with tens of Yuan T-shirts.

The most interesting part of the shop should be children's clothing area. This year's autumn and winter popular military style and English fan children also scraped into the field of children's wear.

This year's children's wear edition is mostly a diminished version of big suit, where you can always see a hint of Dior or Chanel.

Children's clothing area is divided into kid area and baby area, from newborn baby to more than 10 years old boys and girls children's clothing are all covered.

However, the Europeans are tall, and the shoes in girls' area can reach 38 yards. The large size clothes can hold girls under 170 centimeters below. So you can often see young MM trying on children's clothes.

A tiny little girl can wear the big size children's clothes and enjoy the fun of mother and child.

The price of children's clothing ranges from 40 yuan to 799 yuan, which is much cheaper than that of thousands of shops, and there is still a discount season.

Perhaps there will be more tide boys in Wuhan this winter.

Seize the discount season and buy it slowly.

"From the low-key practice of Zara in Wuhan, the brand is a test for Wuhan.

It seems that the market has not received enough attention.

According to one industry insider.

The track of Mango, which belonged to "fast fashion" before, did not seem to be ideal in Wuhan.

For the rational and smart martial arts people, their selling season in Han may be their discount season.

On the day of the opening ceremony, two fans were caught at the scene and asked them about the experience of Zara.

Eamon is the first order of Zara Wuhan store.

She said she had been watching Zara's micro-blog, so the news was very smart.

For Amoy goods, next to a MM called millet has more experience.

"In February of this year, I bought a long down jacket for 99 yuan in Zara, Shanghai."

She said that Zara has two discounts every year, from July to September in spring and summer, from December to February in autumn and winter. The more discount the end, the greater the discount will be.

"However, although the latter discount is very low, it may not have the style and number you need."

As for the trouble of buying and selling the crowd and the long queue in the fitting room, Xiaomi also has its own way to deal with it. "Zara has 7 days' promise to return goods without any reason. When it comes to the discount season, you can buy ten pieces and eight pieces first, and try it slowly, so long as the water washing sign and the tag are not damaged, the return is not good."

"Imitation" and "imitation"

Many big European brands do not like Zara, they are always "imitated" by Zara.

However, this does not affect young people's pursuit of this fast fashion maker.

It is said that many Spanish women no longer subscribe to fashion magazines. They will go directly to the Zara store to see what's new.

In China, when the first Zara store opened in Hongkong, people queued for clothes were squeezed into sandwiched cakes. On the day of the first store opening in Beijing, fanatical fans queued up for 200 meters in the rain.

Everyone says that fast fashion is popular because the clothes sold look like an international brand.

The so-called fast fashion has four core values: new, popular, low price and limited.

However, to think fast, fast fashion is popular in China, but it just reveals the immature view of Chinese fashion.

On the other hand, the pursuit of speed and low price inevitably sacrifice quality.

Kathy, a fashion blogger, says that such clothing is far from the design, but the fabric feels very poor.

"In Europe, if not for the discount season, a Zara coat will also cost 50-100 euros."

In China, because of tariff and exchange rate, the price will be RMB 600-1200 yuan.

Such a price is not cheap for most young people who are not yet economically independent.

As a result, there is a vast network of Shanzhai.