Haining, Zhejiang: Fur Is No Longer The Royal "Front Swallow" Of The Past.

Haining China Leather City is a miracle of Zhejiang. It has been developing for 16 years and has been showing a vigorous attitude.

This year alone, three major events have been accomplished: the Haining China Leather City Brand Fashion Center officially opened the street, Liaoning Tong Er Bao Haining leather city was officially put into operation, and Haining fur Plaza officially opened.

After the successful listing of Haining China Leather City, some people say that this is like a mountaineer. When it reaches a peak, it should turn around.

This argument is very disdain for Haining China Leather City.

For them, only by standing tall can we find more goals.

The fur square officially opened in November 13th is their product.

Fur is no longer the Royal "front swallow" of the past.

Fur square, with an area of 62 thousand square meters, has 226 boutique shops with large furs.

Its opening has made leather city an area of 770 thousand square meters, which is more than 10 times that of the leather city when it was newly built in 2004.

In recent years, due to the impact of the global financial crisis, the international fur market has dropped by 40%, while fur sales in Haining Leather City in China increased by 30% last year.

The reason is simple: to take the road of populace and leisure, "noble is not expensive".

This is also the concept that fur square has been adhering to.

In order to meet the tastes of domestic consumers, fur market is popular in new fur leather garments, such as bleaching, dyeing, needling, shearing and splicing.

The color is lighter and colourful, richer and brighter.

With the emergence of new styles and new techniques of fur clothing, the "artistic fur" that comes with its fur is also rolling in. The styles show individuality, leisure, and focus on splicing and mashup. The appearance of these new products has pushed the use value of fur to a new height.

In addition, fur shawls, hats, scarves, bags and so on, which are closely combined with fashion clothes, have replaced the fur clothing, and become light, lively and beautiful.

The most important thing is the reasonable price.

Feng Haiming, a business executive, said that the price of fur is 10 years ago. In the past 10 years, the price of fur has not risen, and people's income has been greatly improved. In this sense, fur clothing can enter ordinary people's homes.

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300 French designers become backup teams.

Laying stress on design is the core of the development of Haining China Leather City.

To broaden the horizons of fur enterprises in Haining, this year, Haining leather city of China specially invited the North American fur craft master to give lectures to technical backbone from dozens of fur enterprises in Haining.

Through lectures, these technical backbone of fur art in the latest trend of fashion, and how to achieve these production effects through tailoring and sewing have gained a lot of understanding.

At present, leather city has signed strategic partnership with China Central Academy of Fine Arts and The China Academy of Art, and has also signed important cooperation with the French Clothing Design Association.

The association has over 300 designers.

Chagarin, deputy general manager of leather city, said that this is actually a design team of them.

Haining is preparing a leather Designer Association to facilitate cooperation and communication.

In the future, French designers are invited to come to Haining for guidance. It will become a norm for Haining designers to study in France.

In Haining, good fur businesses do not neglect design.

Chagarin said that the chairman of the French clothing association came to Haining, and the enterprises were eager to ask him to take the pulse.

One evening after dinner, a boss who had been waiting for him for a long time picked him up and talked to the next morning.

On the second day, the person in charge of leather city wanted to have breakfast with him. Who knew he found it late at his stay, and another boss had already talked with him.

No less than 300 million people have the ability to buy fur.

"According to the data of China Leather Association, China's fur consumption is on the rise. In 2009 alone, the sales of fur in Haining China Leather City increased by more than 30%, and it is expected to increase considerably in the next few years."

The chairman of Limited by Share Ltd, China Leather City, Haining, has any law.

The view of the law has also been corroborated by industry colleagues: Torben Nelson, chief executive of the Copenhagen fur auction house in Denmark, said at the autumn and winter fur conference in 2009 that although the price of fur doubled, it could not resist the enthusiasm of Chinese consumers. China now accounts for more than half of the world's fur trade.

Ren has calculated the amount of fur clothing: "at present, the number of fur garments owned by every hundred people in China is three to four, just entering the" blowout period ".

Unlike foreign "aristocracy", fur clothing in China is a fashionable and popular route. It is estimated that China has a population of fur consumption capacity of not less than 300 million, so the market potential is very large.

Ren has said that in the Chinese market, most of the commodities are usually only 3 months in blowout period. Only the fur blowout period can start 10 years from now.

But this does not mean that the only way to stay in this simple 10 years, he told reporters, through what way to continue to promote the development of leather industry in Haining, expand the influence of China Leather City in Haining is his constant thinking.

He has an ideal that three to five years will be used to further improve and popularize the model of Haining China Leather City, go out with Haining's brand, go all over the country, and go to the world.

Fur men's clothing becomes a new hot spot

In fur city, the most amazing thing is that fur clothing, which has always been regarded as a "patent" for women, has begun to show "men's face" quietly.

Men's fur was once confined to the cold northern cities and was treated as a simple cold clothing.

With the popularity of the women's clothing fur market for many years, many enterprises began to pay attention to the market blank of men's clothing and fur clothing, and began to build fur clothing belonging to men.

In a shop, a hall is specially built, which sells all men's fur clothing, and outside is cloth and fur inside.

Shopkeepers said that the price of clothes they called "overcome" was between 3000 yuan and 5000 yuan, and they were not swollen and swollen, they were still very warm and sold very well.