Top Ten List Of Luxury Goods Came Out LV In 2010

In 2010, the luxury brand was muddled.

Popular fashion brands felt the impact of the global recession as early as 2007. Luxury brands were affected more late than popular brands, but the impact was far more profound.

This is why this year's MillwardBrownOptimor released the world's ten largest luxury goods list in the year 2010, which is different from the past. Like Burberry and Prada, this year's list is not listed. The reason why this ranking is more important is the overall strength of all aspects of the brand, from the history of the brand, culture to brand positioning, modern electronic marketing and so on.

According to the "2010 China luxury report" data, the demand of Chinese consumers for luxury goods is rising rapidly, and the goods consumed also extend from jewellery watches to aircraft yachts. In 2010, the top fashion products occupied the absolute advantage in the luxury brand ranking of consumers, and LouisVuitton, Chanel and Gucci ranked the top three.

This has also promoted the increasingly fierce competition in China's luxury goods market, and more and more international brands have entered China.

However, those traditional brands with abundant product lines, deep ploughing the Chinese market and great investment are still strong and their leading position is solid.

List of the ten luxury items in 2010:

1. LV (LouisVuitton)

Last year's ranking: 1

Overall brand value increased by 2% to $19 billion 780 million.

Reason: LV's goal is to attract tourists, pay attention to brand culture and focus on core consumers.

Brand background: LV is one of the most outstanding leather design masters in French history.

In 1854, he opened his first leather case shop in Paris.

A century later, LV became one of the top brands in leather and leather goods, and became a symbol of the upper class.

Today, the brand of LV is not only limited to the design and sale of high-grade leather goods and bags, but has become a huge tidal current index in the fields of fashion, ornaments, leather shoes, bags, jewelry, watches, media and famous wines.

2. Hermes (Herm s)

Last year's ranking: 2

Overall brand value increased by 8% to $8 billion 460 million.

The reason for the announcement is that most of the shares of Hermes are held by family members (73.4% for family stock and 26.6% for public circulation).

The company was brave enough to try. At the end of 2009, it bought the new brand ShangXia of China, which mainly attacked the Chinese market.

At the same time, the company pays close attention to brand cultural heritage and is good at using traditional essence.

Brand background: Hermes, a French fashion brand, was famous for making advanced harness in Paris, France, and later launched bags, garments, scarves, perfumes, enamels, accessories and household articles to make the brand more comprehensive.

3. Gucci (Gucci)

Last year's ranking: 3

Overall brand value increased by 2% to $7 billion 590 million.

Reasons for the announcement: Recently, the world famous art auction house Christie 's joined hands with Gucci to collect Gucci antique bags from all over the world for exhibitions and recycling auctions.

This is the first time Gucci has worked with auction houses to convene antique Gucci bags.

Gucci is owned by PPR and has strict control over the agent market.

Brand background: Gucci is the largest fashion group in Italy.

Products include fashion, leather goods, leather shoes, watches, neckties, scarves, perfume, household products and pet products. Gucci fashion has always been famous for its high quality, luxury and sexuality. It has become the consumer favorite of the upper class by "brand of identity and wealth", and has been favored by business people.

4. Chanel (Chanel)

Last year's ranking: 4

Overall brand value: reduced by 11% to $5 billion 550 million.

Reason: Chanel's brand value decline is a sign of the times.

During the recession, consumers turned to more practical products.

Although Chanel's classic handbags, cosmetics and perfume attract many people's attention, there are few customers who actually buy clothes.

Professionals believe that consumers want to find something new in 2010, and KarlLagerfeld can always bring this feeling to you on the T stage.

So it is predicted that the trend of Chanel will rise in the next few years.

Brand background: Chanel was founded in Paris, France in 1913, with a wide range of products, including clothing, jewelry, accessories, cosmetics and perfume. Every product is famous, especially perfume and fashion.

Chanel fashion always has elegant, concise and exquisite style.

5. Hennessy (Hennessy)

Last year's ranking: 6

The overall value of the brand decreased by 1% to 5 billion 370 million US dollars.

Reason: Hennessy is Cognac brand of LVMH group, and is popular in Chinese market.

Brand background: Hennessy is one of the famous brandy brands in France.

The world's first sales volume, founded in 1765, Hennessy adheres to its family's fine tradition of brew Cognac (French place name, brandy) meticulously and strives for perfection, strictly controls every aspect of production, and implements Hennessy's original spirit, for example, "Star" is used to classify Cognac, which is derived from Hennessy.

6. Rolex (Rolex)

Last year's ranking: 5

The overall value of the brand decreased by 14% to 4 billion 740 million US dollars.

Reason: Rolex, like many other high-end watches and jewellery manufacturers, has suffered from the recession.

Brand background: Rolex is a famous Swiss watch manufacturer. It was formerly a WilsdorfandDavis company. It was a partnership between German Hans Wisdorf and British Davies in London in 1905.

In 1908, Hans Wilsdof was registered by Hans Wilsdof in La Schade Finn, Switzerland, to be renamed Rolex.

7. Moet and Chandon (MOET&CHANDON)

Last year's ranking: 8

The overall value of the brand decreased by 12% to 4 billion 280 million US dollars.

Reason: Although Moet&Chandon is not as good as it used to be, it is still the world's top champagne brand.

Brand background: Moet and Chandon is the largest champagne factory in the world, owned by France's largest LVMH luxury group.

Moet and Chandon, who has 260 years of brewery tradition, has won the reputation of "Royal champagne" because of the love of French emperor Napoleon.

8. Cartire (Cartier)

Last year's ranking: 7

The overall value of the brand decreased by 19% to 3 billion 960 million US dollars.

The reason for the announcement: Cartire's influence on its rankings due to declining sales.

Cartire is the brand of Richemont. It is reported that Cartire's boutique sales and third party retailers' sales have dropped, lower than expected.

Brand background: Cartire was founded in France in 1847, and was praised by Edward Sis as "the emperor of the jewellers and jewellers of the emperor". Cartire represents class, taste, wealth, nobility, firmness and eternity. Cartire is not only the characterization of the upper class, but also the classic brand of eternal love.

9. Fendi (Fendi)

Last year's ranking: 9

The overall value of the brand decreased by 8% to 3 billion 200 million US dollars.

Reason for listing: Fendi is famous for its "It" bag in the US market, and is also a well-known brand in the Asian market.

Fendi is under LVMH's target competitor Gucci, and its brand clothing series is designed by KarlLagerfeld.

Brand background: Fendi, which started with fur, is a family business centered on the matriarchy.

When the 5 daughters of the second generation devoted themselves to the family business, Fendi succeeded in bringing them into the international market.

10. Tiffany (Tiffany&Co.)

Last year's ranking: not listed

Overall brand value increased by 6% to $2 billion 380 million.

The reason for the announcement: Although Tiffany&Co did not last year's list, the brand has become a pioneer brand since it did not discount in 2009, and the brand has plans to expand Asia and Western Europe.

Brand background: Tiffany, the queen of jewelry, is known as diamond and silver products.

Founded in 1837, Tiffany was first known as silver tableware, and became more famous in 1851 when he introduced Silver 925 ornaments.

Tiffany is the symbol of American design.

The theme of love and beauty, romance and dreams has been well known for nearly two centuries.