The Development Of The Textile And Garment Industry In 2011 Has Been Favorable.

2010 Textile and garment industry The recovery is stronger than expected at the beginning of the year: industry revenue and profit growth rate has increased rapidly, profitability has further improved, industry fixed asset investment growth has continued to rise rapidly, and industry exports rebounded strongly, while domestic sales maintained a strong growth momentum. We believe that the main reason for the obvious recovery of the industry in 2010 is that besides the low base of last year, the overall growth of domestic economic growth and the promotion of consumption through policy guidance and the price increase in all sectors of the industrial chain driven by raw material prices are also important factors.

　　
Looking forward to the development trend of the textile and garment industry in 2011, we believe that the preference is excellent. Favorable factors include the sustained growth of the domestic economy and the upgrading of consumption capacity and consumption habits brought about by the urbanization, the continuous pull of domestic consumption caused by the growth adjustment of the national economic structure, the long term higher household savings rate and the lower per capita clothing expenditure base of China. The unfavorable factors include the high price of various raw materials, the continuous rise of human costs (including the improvement of other hidden costs such as social welfare and environmental protection), the economic fluctuations in the euro area, the continued appreciation of the RMB and so on.

　　
Judging from the factors affecting the future development of the industry, we maintain a relatively cautious attitude towards the industry export in 2011, and remain firmly optimistic about domestic consumption. In the 2011 industry investment strategy, we propose to focus. brand Large consumption sectors to share the sustained and rapid growth of the industry.

　　
We believe that they are facing the best times for retailers with brand and channel resources and domestic retailers. On the one hand, the Chinese market itself has become one of the most attractive clothing and consumer markets in the world. On the other hand, we also believe that the accumulated experience and lessons from some advantageous enterprises and China's good commercial and cultural environment have created a good soil for the local clothing brand giants. Under the background of such industry, we believe that the domestic brand apparel industry will continue to grow rapidly in the future. Quality listed enterprises will gain more market share and higher performance growth rate by virtue of capital, scale, brand, cost and talent.

　　
What we call the 2010 industry investment theme - "brand big consumption" includes brand clothing, Home textiles, women's shoes, outdoor products New fashion accessories and other mainstream clothing enterprises and high-end clothing manufacturers serving the mainstream brands. Judging from the development stages, future speed and development prospects of the sub sectors, we think that the investment order is Outdoor products industry, home textile industry, sportswear industry, public leisure wear industry, women's shoes industry and emerging ornaments. Products industry and services to mainstream brand apparel enterprises in the middle reaches of high-end manufacturing industries.

　　
Through the analysis of various sub sectors in the textile and garment industry, combined with the current A share market corresponding to the company's texture, growth and valuation level, we recommend it. Mei Bang dress, seven wolves, Saturday, Weixing share, wedding bird, fuanna, Rebecca, Shandong Ruyi and Jia Linjie. And other companies.