Guo Zhengzhong: Urged Humen Taiwanese Businessmen To Join Together To Develop The Garment Industry

As the first group of Taiwanese businessmen who opened clothing studios in Humen, Guo Zheng Zhong The introduction of the "Humen five Fen Pu mode" has become the Taiwan power to promote Humen's transformation to Humen.

He witnessed the collapse of Taiwanese businessmen in Humen's apparel industry: the Taiwanese businessmen who once made Humen's garment industry reborn, but become a major Asian garment town in Humen, have run bottlenecks and are hard to break through.

After being vice president of Dongguan Taiwan Association Humen branch, Guo Zhengzhong urged. Humen apparel Taiwanese businessmen embrace development In September this year, Humen clothing electronics Zhengzhou line, "Taiwan boutique area" shine.

　 At the age of 22, he left the stage to do the clothing business in Humen.

The most important clothing distributing center in Taiwan, five Po Pu's clothing, almost all comes from Humen. Guo Zhengzhong realized that "to do a big business of clothing, we must not go to Humen".

In 1995, Guo Zhengzhong, a 21 year old Kaohsiung youth, opened the first clothing retail store with friends and developed 11 retail stores a year ago.

At that time, the five Fen Pu, located in Songshan District of Taipei, was the most important clothing distribution center in Taiwan, and also the source of the retail store of Guo Zheng Zhong.

Almost all of the cheap clothes seen by the five Fen Pu are from Humen. Five Fen Pu sells a NT $100 T-shirt in Humen as long as RMB 8 yuan. After these clothes came across the sea, the retail price turned over several somersaults.

Among them, five cents clothing wholesalers more than 50% of the profits, the achievement of less than 100 hundred million worth of rich people. And Guo Zhengzhong's retail store has less than 20% of its profits. He realized that "to make a big business of clothes, we must go to Humen."

In 1996, Guo Zhengzhong visited the market for the first time in Humen. After 8 days of investigation, Guo Zhengzhong made an important decision: to develop in Humen.

Guo Zhengzhong's father is a model prop coat hanger industry in Kaohsiung, Taiwan. It is the largest model prop hanger general agent in southern Taiwan. When his son solemnly said to him, "Dad, I'm going to the mainland to make clothes."

After decades of silence, Guo father looked at his son and said slowly, "Oh, then you go, but I will not give you 10 Fen."

So Guo Zhengzhong handed over 11 clothing retail chains to partner partners and arrived in the strange Humen with 500 thousand NT dollars.

　 First set up clothing studio in Humen

In 2000, Guo Zhengzhong first set up a clothing studio in Humen, located on the two floor of 104 Ren De street, Humen Zhai. It became the first batch of Taiwan forces to promote the transformation of Humen to Humen.

In the past few years in Humen, Guo Zhengzhong, who has sales channels in Taiwan, has successfully played the role of five Fen clothing wholesalers. She has also opened two stalls in Humen Broadway clothing store and Guangzhou cotton clothing city.

Low price is the strength of Humen clothing, but fashion is essential for five Fen PU. How can we improve the fashionable content of hand clothing? Guo Zhengzhong is no longer satisfied with being a pure wholesaler.

In 2000, Guo Zhengzhong took the lead in setting up a clothing studio, located on the two floor of 104 Ren De street, Humen. It became the first batch of Taiwan forces to promote Humen's transformation to Humen.

After opening the studio, Guo Zhengzhong flew to Japan and South Korea every week to bring back the latest samples, and then asked the five Fen clothing wholesalers to come to see the style.

To satisfy customers' requirements for uniqueness, the studio also provides multiple choices of patterns, patterns, fabrics and colors, and completes proofing on the same day. After seeing the sample, the guest will place the order and organize the factory production.

In this way, Guo Zhengzhong made a step towards the garment industry chain, and assumed the role of the middle bridge between five Fen wholesalers and Humen garment factories.

According to the prevailing market situation, as long as there is enough sensitivity to the fashion trend, less than ten people's clothing studio can create billions of annual revenue. Guo Zhengzhong summed up this kind of business as "Humen five Fen Pu mode", the perfect combination of low price and fashion.

This trend was soon blown away between the five sense shop, which was sensitive to smell, and they came to Humen to set up a studio. For a while, the Renhuai street, Rende street and Renshou street of Humen Zhai were full of Taiwan design studio, forming five copies of the replica, and the customers were more diverse. Besides the main force in Taiwan, there were also people in Southeast Asia, Japan, Korea and the mainland provinces.

"At that time, a month can easily make millions of yuan, and at the peak, it is estimated that one thousand Taiwanese businessmen are making clothes in Humen." Guo Zhengzhong said. Taiwanese businessmen, which highlight the design sense of Japanese and Korean clothing, have also attracted the attention of local garment manufacturers in Humen. {page_break}

　 Why do Taiwanese businesses not be private?

It is a pity that a large number of Taiwanese businessmen, including Guo Zhengzhong, have entered Humen's clothing early. But in the past ten years, none of the famous clothing brands that have sprung up in Humen, such as YISHION, pine hawk and fox fairy, have been created by Taiwanese.

Why did Taiwanese businessmen who had made Humen's garment industry reborn and become a major garment city in Asia appeared to be operating bottlenecks in Humen.

The reasons are manifold. Guo Zhengzhong believes that the key is not to open the customer base and extend the tentacles from Taiwan to other countries and regions. Everyone is sticking to the Taiwan market and Taiwan is in recession.

In addition, the successful mode of the studio has caused local people to follow up replication. In the past, Taiwan's advantage over Humen lies in its mastery of fashion. Later, Humen's clothing merchants were more powerful than Taiwanese businessmen. Taiwanese businessmen had to get their clothes to make samples. They could produce identical products the next day.

Of course, there is also the most important reason. Guo Zhengzhong said, "the Taiwanese businessmen who came to Humen to make clothes were wholesale, and the Taiwanese who made the brand went to Shanghai and other places. In Humen, a group of Taiwanese businessmen, including myself, are more interested in short-term benefits and feel that orders are good and brands are not important.

However, Guo Zhengzhong also said that over the past two years there have been Taiwanese businessmen in transition. At present, more than 20 brands have been doing well, such as rice fruit dress, Ban Na, five colors energy and so on.

And Guo Zhengzhong himself is preparing to start the brand next year and plans to invest 15 million yuan to build production base in Changning, Hunan.

　　 Urged Humen Taiwan businessmen to jointly embrace development

In September of this year, Humen fashion exhibition was held in Zhengzhou, and the "Taiwan boutique area" was brilliant. This is the first time that Taiwanese clothing brands have been unveiled by Taiwanese businessmen, and Guo Zhengzhong is the one who urged this.

Living in Humen all year round, Guo Zhengzhong has basically been localized, fluent in Cantonese, and more heroic in character.

3 years ago, in the recommendation of friends, Guo Zhengzhong entered the Dongguan Humen Association as a member of the board of directors, vice president this year.

On September 10th -12, the Humen clothing and electronic information products (Zhengzhou) Fair was held at the Zhengzhou International Convention and Exhibition Center in Henan province. Under the gathering of many brands in Humen, the Taiwan clothing boutique area still shines with splendor. This is the first time that Taiwanese clothing brands have been unveiled by Taiwanese businessmen, and Guo Zhengzhong is the one who urged this.

Taiwanese businessmen are very low-key. Taiwanese businessmen who make clothes in Humen are especially low-key. It's not easy to get them together. Next, in addition to organizing more business activities, we need to win government support. "

Guo Zhengzhong said, "we insist on making clothes in Humen, because making garments in Humen is a happy industry with a complete industrial chain, complete fabric and accessories, skilled technicians, and easy access to personnel, which is not available elsewhere."