Chen Zhongcai: Iron And Blood Generals In Dahongmen's Clothing Industry

Dahongmen is a legend. He is the soul of this legend.

He is like a soldier of reform. Under the firm appearance, he has a tolerant and kindly heart.

He was sweating, bleeding, and weeping.

He sticks to his power and can not be questioned.

He is a persistent workaholic who has been struggling to move forward.

He was both a strict supervisor and a loving father, but he had never been selfish.

He is a close friend of his grandchildren. He can exchange many secrets with each other, even closer than his parents.

On the other hand, he was a desperate commander and a foresight planner.

He is a reformist, a parent, a genuine farmer, a loyal person.

　　 Dahongmen Where is it? People in Beijing know that it is the first village in front of Tiananmen. In the eyes of Zhejiang people, it is the starting point for countless businessmen to dream, fight and rush for gold after the reform and opening up. In the eyes of ordinary people, there is a thriving shopping mall and a sea of clothing. On this land, Chen's three words are familiar, whether they are Beijing people, Zhejiang people, or foreign lands. Garment industry No one can describe him easily, but few people can judge him confidently. He is too bright, like a symbol, to interpret him is to solve the 30 years of Dahongmen's growth history; at the same time, he is too controversial, in the transformation, stepped on the interests of the field, a distinct and firm, let different positions of people on his different opinions.

In the past 30 years, Chen Chung CAI The bottom line is to let farmers share the fruits of the urbanization process so that farmers can continue to benefit from the land and benefit from the rise of Dahongmen.

　　 A parent who does not plan to be an official

Few people in the world succeed by following the crowd.

In the office of Chen Zhongcai, a statue of Chairman Mao was placed; opposite to his desk, several portrait of Chairman Mao hung upright on the wall. Mao Zedong thought has profound influence on Chen Chung CAI.

In 1976, Chen Zhongcai, a 28 year old veterinarian in Orchard Village, was put on the post of village secretary. The reform and opening up soon swept the Nanyuan Township close to Beijing. With the rapid development of urbanization, many villages have been included in the urban pattern. Under the tide, all kinds of opportunities and contradictions accumulate, accumulate and erupt like whirlpools. At that time, many farmers had the idea of splitting up. Many teams in Nanyuan Township distributed their collective assets to villagers. However, Chen Zhongcai was not lost, but he was very sober. He stood up to the pressure of all parties and resolutely broke the collective property. He told everyone that the land was the lifeblood of the peasants and the means of production handed down from generation to generation. The money sold by the land was not earned by labor. If we divide the means of production now, what should our children and grandchildren do? Urban expansion should be requisition of land, the money for land acquisition should be used to develop production, make money with money, share the value of land appreciation, and let farmers bring assets into the city.

"The same policy can make farmers who lose their land richer and make farmers who lose their land poorer." So far, Chen Chung Cai still has no regrets. He will also ask a question: "if there is no land, what should farmers do?"

In 1990, Chen heavy became the first choice for the Secretary of the township party committee of Nanyuan. This opportunity was a great aspiration for many people who dreamed of Tengda. But in the face of the appointment of their superiors, Chen Zhongcai unexpectedly put forward that "improper state cadres should retain the status of peasants". In this regard, Chen Zhongcai has his own reasons: "when a national cadre, sometimes do not allow you to have your own thinking, lack of personal thinking, can not suit the local conditions and seek truth from facts to determine the development of ideas. I'm not rushing to do an official job. I'll go back to the orchard. "

In October 1995, the orchard village of Nanyuan township was allocated 36 million 220 thousand yuan from the 118 million yuan net assets of the village. According to the length of labor, it was distributed to the members. As a personal labor contribution unit, it could inherit and pay the transfer within the collective economic organization internally. At the same time, the village collective economic organization, Beijing Xin Fuhai industry and trade group, was set up to realize the membership change of shareholders, and the shares could be inherited and transferred. This is the first breakthrough in the reform of Beijing rural shareholding cooperative system.

In the days when he was appointed secretary of the township party committee, he made full use of regional advantages to implement overall planning and development in the whole Township, and effectively utilized land and human resources to speed up the pace of urbanization. In that period of passion and burning, Chen's criticism and criticism were unimaginable to others. He refused to accept the status of state cadres. He did not relieve his responsibilities and obligations, but brought more hardships and difficulties.

　　 But do good deeds, never ask the future.

Business is prepared for passionate people, and enthusiasm and talent can be achieved to achieve a career.

In the 90s of last century, Dahongmen was once equal to the painting of Zhejiang village, where people gathered mainly from Wenzhou. The people in Zhejiang who live here are flexible and hardworking, and gradually form a base for clothing production, manufacture and wholesale. But at the same time, because of the huge floating population, the situation of public security, sanitation and infrastructure is very worrying. The government also has a headache. But at that time, there is no correct guidance. Only the floating population can be managed by means of catching up and blocking and expelling and suppressing. The whole Dahongmen area grows wilfully in unquiet.

In 1995, the central government began to clean up the "Zhejiang village", and a large number of foreign population were cleared away. At the same time of cleaning up and rectifying, how to protect the interests of legitimate workers and businessmen, under the multiple appeals of Chen Zhongcai, under the personal coordination of relevant leaders of the former vice mayor of Beijing and vice mayor Zhang Baifa, decided to build a place for migrant workers to live and work in Dahongmen. This is the Dahongmen clothing city project. This burden was not unexpected and fell on Chen's shoulder.

Dahongmen garment city project has been worried and questioned from the beginning. At that time, the amount of money that could be used in orchard village was only $230 million. There were still more than two hundred million yuan of funds to eliminate the part of the project which was collected by the merchants and the construction units. The surrounding villages were afraid to participate. The interest on bank loans at the orchard village was, in Chen Zhongcai's words, a Santana car on the three day. There is no way, in the absence of money, lack of people, lack of raw materials, high pressure, Chen seriously led all of you to take all the business of the orchard village. It took only a year or more to complete the first phase of the Dahongmen commercial city, which is more than the speed of Shenzhen.

However, after the completion of the market, there was a lot of turmoil. Chen Zhongcai also led the commercial city to seize the opportunity to establish an open market morning market in the commercial city, hoping to gather all the displaced morning market merchants and bring the popularity of the commercial city at the same time.

After the opening of the open market, the price of goods was low, attracting a large number of passengers. However, some competitors constantly put pressure on local governments in the form of letters and visits, under the pretext of disturbing people. Six months later, the authorities asked for the closure of the open morning market. In this case, Chen Zhongcai was in a rush to face the company's ups and down emotions and moved the open-air market to the underground parking lot of the commercial city. The morning market business that moved into the underground garage was still hot, but it was put to many tests on the grounds of fire hazard. However, after being invited to business, they were always disturbed and harassed by their opponents. After that, they were also complained by the people. {page_break}

Chen Zhongcai had a deep impression on that. It was midnight at 11 in the 9th day of the first month of the Chinese lunar calendar, and the steel shed in the early days of the building was destroyed by a forklift truck. After dismantling, all the profiles such as manhole covers were removed. In the process of demolitions, the cadres of the orchard village and many merchants were watching this scene. They were so excited that some merchants even picked up the pickaxe stick and planned to rush to it. All these were severely stopped by Chen heavy. "If you can't bear it, you will have a lot of trouble, and it will be a vicious event. It will cause bad effects on the image of Dahongmen and Beijing, and not be penny wise and pound foolish." Chen Zhongcai recalls.

However, after the demolitions, Chen Zhongcai could no longer bear the burden of the broken pile of scrap metal in the morning market.

The conflict did not destroy the confidence and determination of the villagers, and let us unite more than ever before. On the one hand, Chen Zhongcai moved the morning market back to the underground garage, and on the other hand, he grasped the construction of the two permanent market in the commercial city. The whole village came up with the effort to build the commercial city again, and the two phase project was quickly completed. Today, the Dahongmen commercial city has expanded to the four phase of the Fucheng mansion, creating the leading brand of garment market in Dahongmen. It has also set up a benchmark for the industry, providing reference and reference for the construction of the follow-up market. It can be said that the theme for the overall development of Dahongmen's clothing market in the future has laid the keynote.

It can be said that the construction of the clothing city in Dahongmen has not only become a heavy stroke in Chen's life, but also a turning point in the fate of the orchard village. Looking back at several Phoenix Nirvana, he only said a word: "but do good deeds, do not ask the future."

　　 The new peasants remain unchanged.

There is an old saying in China that wealth can not be prostituted, poverty can not be shifted, and strength cannot be bowed. We are farmers who are divided into books.

Some people say that a person can make some people say that he is good, easy to make most people admire and difficult. It is easy to pursue personal success; it is difficult to lead a group together. Chen Zhongcai has done that. He may be a kind of courage and courage, or a vision and a thought. But the people do not look at them. They elect a person to see virtue and responsibility.

On the way leading to the prosperity of Nanyuan's hometown, Chen Chai was compassionate to the villagers, to know the good of others, and to give up his own interests. But at the same time, his "overbearing" was also famous.

The two or three phase and the four phase of Fucheng commercial building in the commercial city have been built in succession. As the core area of the clothing area of Dahongmen is located in the core area, the "public relations" of the merchants are all pervasive. Chen has always maintained a sober mind in this regard. He always tells people around him that the right to pay will bring losses to the interests of the villagers, which will make Nanyuan's long-term development passive and can not become a puppet of selfish interests.

Once, a Zhejiang boss came to visit Chen heavy CAI. When he left, he left behind a thick paper bag and turned around to run. He could not catch up. Chen began to look at it. It contained a Rolex gold watch and a $50 thousand bill. In the face of such an offensive, Chen Zhongcai also refuses to be left with no margin: "to hand over the counter to finance." In fact, such things like this, Chen Zhongcai did not know how many times he had gone through. Many bosses thought that Chen heavy had received the gift, and then put forward all kinds of requests. Chen heavy Cai refused to do it naturally. After that, all kinds of letters will be sent to the Central Commission for Discipline Inspection, but each investigation is totally false.

Chen Zhongcai evaluated himself in this way: "I do not plan to be an official, but two do not ask for money. Sitting on this table represents the interests of the orchards village and the common people of Nanyuan, so that they can resist the temptation so that they can not be left behind by others." Chen Zhongcai took the lead in taking the lead and brought out a team with strict discipline and serving the people wholeheartedly.

There is an old saying in China: riches and honour cannot be prostituted. Chen Chung Cai often said to the villagers that we are farmers, and that Ben is divided into two parts: steadfast and steadfast. From no approval, no brick and tile to build the first star owned hotel in Beijing, JINGWAH Hotel started, Chen Zhongcai tried not to make requests to the government. Now, Xin Fu Hai Industry and trade group has annual tax revenue of 93 million yuan. After he got rich, he led the villagers to lighten the burden of the government in their own way, enrich their spiritual life, and show the new face of China's countryside to the country and the world at the first time.

In May 2008, Chen Zhongcai led the village cadres and businessmen to donate about 20000000 yuan for the Wenchuan earthquake stricken area at the first time, about 3000000 yuan in cash, and two donated primary schools in the disaster area. In 2010, two Xin Fuhai Red Cross philanthropic primary schools were fully completed, and Chen Zhongcai personally brought a large number of computers, tables and chairs, stationery to the opening ceremony of two primary schools, and organized 40 children during the summer vacation to fly to Beijing to participate in the "flying dream" summer camp.

In February 9, 2010, the orchards in the orchard village completed a 7 day performance exchange mission, and returned to fame.

In July 11, 2010, the orchestra of orchard village was invited to attend the international concert of Jungfrau in Switzerland and won the first prize of the amateur group. It created the best performance of the Asian band in the current music festival, and won honor for Chinese rural areas and Chinese enterprises.

The most memorable new China 60 years in Daqing, Dahongmen clothing trade city drum Orchestra appeared at the National Day Gala, the vigorous drum drums were deafening, and 60 drummers dressed in red, heartily deductive, full of deep affection and blessing to the motherland.

In the past "the second China (Fu Bao) rural Art Festival" and the first national village singer competition, orchard village was awarded the title of "happy village of China" and became one of the typical Chinese happy villages.

Chinese farmers are the most simple group, with less demands and more rewards. In 2008, Chen Zhongcai was elected as the "top ten news personages of rural grassroots cadres" selected by CCTV - 7, and was awarded the honorable title of "the ten outstanding village officials in China". As a farmer, he created remarkable achievements together with the villagers. He worked as a farmer, worked for the government, and made contributions to the society. He is proud and proud of his fellow townsfolk in Nanyuan.

　　 Rural vision, vision, CBC blueprint

Born and bred, so long, so long, and worried.

Today, roaming in Dahongmen, the land at the foot of this capital is a new force, both ancient and fashionable. On her shoulders, she carried the heavy and glory of reform.

Dahongmen has become the largest and most powerful country in the world with clothing trade as its leader. Textile and clothing distribution center 。 The present Dahongmen business district is rich, with 39 clothing and textile trading markets, with a business area of 200 square meters and more than 100 thousand employees. The annual turnover accounts for more than half of the annual turnover of textiles, clothing and footwear market in Beijing.

Nancheng has become a new dream of Beijing's economic take-off. In 2008, 30 years after reform and opening up, Dahongmen was awarded the title of "clothing and creative industries gathering area" by Beijing, opening up a new era to describe CBC (Dahongmen garment business core area). In 2007 and 2008, Dahongmen held "Dahongmen International Fashion Festival" for two consecutive years. It showed the changes and achievements of Dahongmen's reform and opening up in the past 30 years in a variety of carriers, forms and angles, and expanded the brand awareness and influence of Dahongmen. In the critical period of transformation and upgrading, China's garment industry has promoted the Dahongmen business platform and helped Beijing create "fashion capital".

The prospect is bright, but the doer wants to be more practical. During the interview, he expressed concern about the status of the hardware facilities in Dahongmen several times: "the hardware construction of Dahongmen still needs to be promoted. This has been in my mind. I hope the government can see the results while supporting it, and we need to do a lot of things."

At the end of the interview, Chen Zhongcai, who had been passionately talking about it, calmed down and walked leisurely and carefree in the garden. The reporter discovered that his dark skin, hoarse voice, amiable but unstoppable momentum revealed the traces of those years. His vicissitudes and magnanimity, his outspoken speech, his unconcealed, his ingenuity, is a story that he can read.