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Italy Costumes Lotto

2011/6/4 17:32:00 384

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In June 30, 2010, the Beijing - South Africa World Cup was in full swing and fans were enthusiastic. The theme of the Lotto legendary World Cup, which was created by Italy's first sports fashion brand Lotto (Le Tu), has reached a new climax this afternoon.

At the invitation of Lotto, Signori, the legendary star of Italy, visited the store of Lotto Ruicheng shopping center, playing games with fans and sharing the fun of football.

Signori, who is known for his "golden left foot", has won numerous classic moments in Italy football world with his excellent sense of rush and accurate shooting.

In his legendary career, Signori conquered tens of thousands of fans with excellent performance and unique penalty.

The legendary style is also a common attitude advocated by the Italy genealogy of the West and the Lotto brand. It advocates that everyone can have a passionate and free lifestyle.

At the beginning of the campaign, Signori expressed his greetings to the reporters and fans at the scene, and expounded his understanding of the legend. "I am glad that the Lotto brand can invite me to China and spend such a meaningful time with the Chinese fans during the world cup.

Although this is not my first time to come to China, this trip of legend has never been forgotten.

I am very excited to see many friends who support me and love football in China.

The unique passion, freedom and popularity of football matches the way of life that Lotto advocates passionate, free and casual. It is hoped that this way of life will guide you and create the legend of your life.

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The organizer of the event, Mr. Wu Xianyong, general manager of Lotto, China's first sports fashion brand in Italy, said: "Lotto is very happy that he can come to China and take part in our legendary activities all the time.

Lotto's brand proposition can be expressed by Lot to do. What we admire is an experiential way of life and attitude, hoping to encourage young consumer groups to explore, discover, try and experience various forms and new things of life.

The passion, freedom and flexibility interpreted by football are similar to those advocated by Lotto.

The penalty for penalty free running is confident and natural, which has become the symbol of Signori.

Lotto's legendary six lucky consumers have also become the protagonists on the stage today.

They formed two teams with Signori and Mr. Wu Xianyong respectively to carry out the "Signori style" helpless penalty shootout.

Fans are imitating their idol's shooting mode.

Signori and Mr. Wu Xianyong also presented the commemorative prizes to the two teams, Lotto exquisite brand dolls.

Then the fans presented their mysterious gift, which was carefully prepared, and presented it to Signori himself, hoping that he could create new legend in the future football career.

As one of the top sports and fashion brands in Europe, Lotto is closely related to football.

Lotto has long supported and sponsored the Serie A and international football famous sports teams and players. It is an integral part of the brilliant honor of Italy football.

Italy's famous goalkeeper Dino SOFF, Gal Freiderich, known as golden boy, Goullet of three swordsmen, dhaw Suk, with the left foot of gold, Romario of the only wolf, legendary right back Cafu of Brazil, Golden Boot Luca and Toni have all been wearing Lotto sports equipment to shape the immortal chapter of world football history.

The origin of LOTTO (Le Tu) logo

The two parallelogram superimposes each other, the intersection is marked with bright red, and the 5 English letters are parallel - LOTTO.

As early as the 80s of last century, the brand of Italy sports has become the pronoun of fashion for young people.

In 90s, although LOTTO still occupies a pivotal position in the international market, it has been affected by the financial turmoil in Asia and has been losing ground in the Chinese market.

At this time of crisis, Guangzhou Jun Xing Trading Co., Ltd. was in danger. With the help of the sports craze in recent years, China launched a wave of attack on the Chinese market and recovered its lost territory.

Among them, in the town accounts, the winner is the "head of the star company" Xu Ren.

Photo: LOTTO's headquarters in Italy.

LOTTO missed the opportunity to encounter "storm"

In China in 80s, LOTTO was popular for a while.

But in 90s, LOTTO began to go downhill in the Chinese market. By the middle of last century, the brand of LOTTO had disappeared as if it had disappeared in the middle of the 90s.

In fact, during that time, LOTTO still thrived and thrived in Italy. The reason for LOTTO's decline in Asia, especially in mainland China and Hong Kong and Macao, was that LOTTO's agents in the region were hit by the financial turmoil.

At that time, Southeast Asian countries were affected by the financial turmoil to varying degrees. The financial and securities markets were volatile, and import and export trade was also greatly affected.

As a general agent of LOTTO brand, the Hongkong company failed to escape the "blow up" of the financial turmoil.

LOTTO's dealership has been pferred to another Hongkong company again, but it has not yet been able to get ahead.

What is even more worrying is that in the two or three years of this difficult fate, several other sports brands have vigorously developed the market in Asia, and have already eaten away the original market of LOTTO.

That is to say, LOTTO has to get a slice of the Chinese market and start from scratch.

At the most critical juncture, LOTTO handed over the fate of the brand in Hongkong, Macao and Mainland China to Guangzhou Jun Xing Trading Co., Ltd.

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LOTTO "endorsement" Apennines

As early as the late 80s of the last century and the early 90s, a Italy sports brand brought a breeze to the people who like sports. The two parallelogram overlapped each other, the intersection was marked with bright red, and the 5 English letters were parallel, meaning simple and clear.

Soon, the young people in the Pearl River Delta region, who took the lead in getting rich, accepted the new brand of LOTTO, and regarded LOTTO as a fashion.

LOTTO's Chinese meaning is "happy road", which means happy journey.

30 years in the Apennines

In 1973, LOTTO was established in Italy.

At the beginning of its founding, LOTTO focused on tennis. At the mention of LOTTO, the first thing that came to mind was tennis shoes and tennis T-shirts.

Later, LOTTO turned his attention to the world's biggest sports event, which was the most popular sport in the peninsular Peninsula in the past hundred years. Football provides football shoes and sports clothes to the green giants. Even now the law enforcement officials on the green field - the referees also prefer LOTTO.

Football products are becoming the main battleground of LOTTO.

In the first 10 years of its existence, LOTTO quickly opened up the market and occupied a pivotal position in Italy.

Today, LOTTO has become one of the world's most famous sports brands and sells more than 80 countries in five continents.

Big stars come to help.

In the "childhood" period, LOTTO recruited more than 80 sports stars to help their brands improve by their fame, and these stars also made LOTTO display on the championship podium.

Celebrities who left their names on this "win-win" road include tennis superstar Boris Becker, German tennis player Mosler, soccer star Albertini and Zamorano.

In recent years, LOTTO has also been linked with the nuclear warhead, Xie Fuqin Cora. The young man from Ukraine has been wearing LOTTO to destroy the battalion and build up his career in the Apennines green field.

At the same time, the green giants Juventus also wear LOTTO in Europe and the world "battlefield" campaign.

In Italy, LOTTO represents the highest level of sporting goods and is synonymous with high-tech sports equipment.

Worldwide, LOTTO is also a symbol of high-end sporting goods.

When people are playing football, playing tennis or even doing fitness exercises, they can regard LOTTO as their sports companion.

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In the face of the market, the star is on the high speed road.

These years are undoubtedly the most spectacular years in China's sports world: Beijing's successful bid for the Olympic Games, China's soccer World Cup and the women's football World Cup.

Against this background, LOTTO also began to recover its lost territory and launched a round of fierce attack on China's sports market.

Before last year's World Cup, LOTTO took the lead in China's two men's soccer team: Yu Genwei from Tianjin and Li Xiaopeng from Shandong.

As a domestic technical striker, Yu Genwei scored a historic goal at the Five Mile River stadium in Shenyang, while Li Xiaopeng was a down-to-earth player.

LOTTO signed with the two players and chose them as spokesmen for the image.

In the international market, LOTTO has had a series of big moves, for example, from 2003 to 2005, LOTTO became the designated sponsor of the ATP tennis tournament and the umpire Tennis Open referee's clothing and shoes.

This year, LOTTO focused on Italy players.

Next year, striving for the "LOTTO brand" on the 20 teams of England, Italy, France and Spain, the matter is now being discussed.

For the Chinese market in 2003, LOTTO thought more and took part in the women's football World Cup, and decided to enter the women's Football League to choose a team for image packaging.

At the forefront of many sports brands, LOTTO stores quietly appear in Guangzhou's two sand, Dongchuan, friendship, Times Square and CITIC sporting goods.

LOTTO's round of attack is to win the market with the help of the Chinese sports craze. Behind this wave of fierce offensive, Jun Xing company is a "winning and losing hand" that can not be ignored.

As a distributor of LOTTO brand in mainland China and Hong Kong and Macao, Chun Xing has been aiming at the unlimited business opportunities triggered by the wave of sports in China.

When the aftermath of the financial turmoil is still raging, Chun star is moving against the market, investing heavily in the distribution rights of LOTTO.

Since then, Jun Xing has injected large sums of money as a "strong agent" for LOTTO to start again.

The specific figure of this fund is not large enough to be estimated at present. Chun Xing company only discloses that it expects to achieve profit in 5-6 years.

With the further development of the marketing network and the strong promotion in sales, LOTTO quickly drove onto the expressway, and its annual sales increased by 20-25%.

In the northeast area where football is very rich, LOTTO's popularity has been ranked among the world's top brands.