The Day Of Premiere Of Du Lala'S Promotion Is Also A Reflection Of Lotto.

April 15, 2010, the day of the premiere of Du Lala's promotion.

Rose plan, workplace password, leading role, from the end of 2008 resources, to the 2009 product planning, and then to the 2010 new releases, Lotto Du Lala promotion project finally came to consumers.

The latest issue of "Global Entrepreneur" wrote that "Du Lala's Lotto" shoulder T-shirt is the best product currently implanted.

It is gratifying to see this remark. This report has nothing to do with PR. It is the spontaneous third party report of the media.

The article analyzes the brand implanting of Du Lala's promotion.

Although Lotto is the sponsor brand that is ranked seventh according to the investment, if the position is placed according to the implantation effect, the position of Lotto is really to jump forward and jump again.

At present, most of China's Placement market still stays in the barbarism level of products and Logo.

Fortunately, in Lotto, people who work hard together are serious about work and want to understand things.

In Du Lala's promotion, Lotto is the only brand that has its own shooting field.

Whether in Yintai, Tongzhou or Pattaya, how early it is and how late we are going to stay, we must watch and finish our play.

The film was launched in July, and the product will be released in March next year.

In the process of shooting, the stylist Patricia Field flash, the product pformation, we also cooperate with the adjustment of products.

How many brands have such boldness and flexibility? I don't know.

Put a dollar to the project to be invested, and add three yuan to the related market activities of the project.

As a new brand to reappear in the Chinese market, our problem is that whether it is a piece of money or three yuan, we have almost no money.

So, we will work harder and be more energetic.

This is the premiere of Du Lala's promotion, and is also a reflection of Lotto.

Wang Liqin, a famous table tennis player, Italy Lotto fashion shop in Beijing.

In 2008 Beijing Olympic table tennis men's team champion and men's singles runner up Wang Liqin came to Beijing Lotto (Le Tu) shop to select new clothes.

As the first sports fashion brand in Italy, Lotto landed in China in 2009 and will sell the European Lotto Leggenda series into the fashion life of Chinese consumers.

Wang Liqin, a famous table tennis player, Italy Lotto fashion shop in Beijing.

Wang Liqin, as an old customer of Lotto China, already owns many Lotto spring and summer products. After arriving at Lotto shop, he went to the men's clothing district to pick out autumn and winter clothes for himself.

In 2009, Lotto used the 4 series of "football fashion", "Tennis Classic", "Italy" and "fashion movement" throughout the whole year's men's wear design route.

In order to facilitate daily training and ordinary travel, Wang Liqin attaches great importance to the quality of clothing.

Recently, the weather is getting cooler in Beijing, and the warm thick coat is his main choice.

Finally, the "Italy series" and "fashion sports series" jacket, "football fashion series" of the pants were his income pocket.

Wang Liqin is satisfied with his Lotto new clothes, and thinks that it is not only comfortable, but also very fashionable and good-looking.

During the selection process, the collection of Marco Polo shoes, located in the central exhibition area of Lotto shop, attracted Wang Liqin's attention.

Marco Polo shoes is the Lotto brand launched in September this year, the global limit of 500 pairs of collectible shoes.

Its modeling inspiration is from ancient Rome's war boots, and the shades of the left and right sole shoes respectively symbolize the waves of Venice and Yangzhou's flagstone Road, and the shoes made up represent the process of Chinese and Western culture from collision to fusion.

Regrettably, Marco Polo's shoes are not suitable for the number worn by athlete Wang Liqin. After trying many times, he still feels a little reluctant. Wang Liqin reluctantly gave up the desire to collect this limited amount of money.

Although he has become the world champion, Wang Liqin still does not change the lively nature of the big boy.

Lotto's 1.2 meter high steel glass Lotto doll caught his eye.

Wang Liqin not only excitedly walked past the "observation", but also heard that the doll was a new domestic graphic designer Wei Xingyu personally created for the Lotto brand. He also volunteered to pose for a picture with the doll.