Zhengda Rocking Shoes Rise Vigorously, Witness The Coming Of New Fashion.

The rapid rise of Zhengda rocking shoes in 2010 witnessed the advent of the new fashion life era.

According to statistics from EuromonitorInternational, a world-renowned industry analyst, China's fashion life market will continue to grow at a rate of more than 30% per year in the next few years, and will become another strong category of professional sports and fashion sports.

Since its arrival in the Chinese market, Zengda has made up its mind to differentiate itself from the current sports brand with the attitude of the leader of the new fashion life. The big swing shoes are an unprecedented product form in the Chinese market.

Next year, we will make breakthroughs in product technology, brand style, terminal image and channel expansion, presenting better products for Chinese users.

Guo Jingqing, general manager of Zhengda (China) Sporting Goods Co., Ltd.

High starting point: world-class technology patent super star Chung Geun-hee endorsement

New fashion life is becoming a popular subdivision in the footwear industry.

The reason is very simple. On the one hand, with the awakening of self consciousness, individuality has become the mainstream value concept of Chinese society, making the boundary between professional sports and fashion leisure more and more blurred. On the other hand, the professional sports group composed of Nike ADI and the fashion sports special column composed by kappa and Puma are not strong enough.

The implementation of the blue ocean strategy is not easy. How to maintain its own characteristics is the only way to win.

In order to highlight brand differentiation, enterprises must invest heavily in upgrading the technological content of their products and invite popular endorsement to enhance the unique style of the brand. Therefore, the new fashion life brand has a relatively higher entry threshold.

And Zhengda, with its technology - oriented swinging shoes and Han Guochao's popular celebrity endorsement strategy, will start at a very high starting point.

The biggest feature of swing shoes is the elliptical function soles.

Distinctive

Behind the rocking shoes is the deposition of Zhengda's exclusive patent.

Huang Zhenji, the Asia Pacific regional leader of the global footwear group before the DuPont Co, is the R & D consultant of the company's technology center, and has worked with the Second Light Industry Research Institute of Fujian province for long-term cooperative research and development. Even in Fujian Quanzhou, where sporting goods brands are gathered, Zhengda's R & D strength is quite famous.

According to introduction, Zhengda now has several state-level and world-class patents, such as high elasticity, super skid resistance, super wear resistance, strong oil resistance, strong shock absorption, anti-static, scratch free, air fragrance and high buoyancy. At the same time, it has created the world's leading P P degradable green environmental protection material and applied it to the rocking shoes of Zhengda shoes.

A distinctive brand style is another magic weapon for fashion brands to break through.

To cut young faster

Chung Geun-hee is an idol entertainer with beauty, singing and performance. He has a unique personality that no one can match. His fans in China are numerous, and the stars are limitless.

In the recent selection of the top stars in this year's 2010AsiaBuzzAwards, Chung Geun-hee defeated the same candidates as SuperJunior, Rain, Lee Seung Gi and other strength players. The number of votes was over second times nearly 2 times, which proved his high popularity.

According to the Zhengda brand center, the advertising blockbuster of Chung Geun-hee, a popular idol, has been put on the agenda. Next year, it will be launched in CCTV and major local TV stations. It will be expected that the new fashion life trend of Chung Geun-hee will be renewed with the Asian Hot broadcast of Marie's out of home drama.