Online Shopping Children'S Clothing Brand Green Box Won Billion Yuan VC

As an online shopping brand that started in Taobao, it has invested 120 million yuan in just 3 months. The speed of the development of the green box has surprised the industry.

However, many people in the industry believe that with the growing maturity of e-commerce environment in China, the online shopping industry represented by clothing is entering the golden period of development. Since the 1980s and 1990s are gradually entering the age of marriage and childbirth, the development of wedding and infant online shopping market will become more prominent.

Wu Fangfang said that in traditional ideas, it often takes years to build a brand, but the emergence of the Internet has broken the inherent law. The time of brand growth has been shortened at an alarming rate, and the process of brand growth has also become more simple.

A head of the venture capital company has pointed out that the networking of China's consumer market has attracted close attention from the VC community. With the further development of the urbanization process and the further expansion of online shopping groups, the prospect of China's online shopping market is very broad.

The latest figures show that the number of Internet users in China has reached 420 million, but compared with other countries' online shopping penetration, China is still low, currently only 25%.

By contrast, the penetration rate of online shopping in Korea is 76%, 74% in the United States and 34% in Brazil.

According to Zhang Ziquan, investment manager of DCM fund, sales in the children's products market of more than 160 billion yuan a year now account for only 2% of the sales achieved through the Internet. Compared with the online shopping share of the book market, the share of the book market has exceeded 15%.

Children's online shopping market will grow faster in the future.

"Green box" was founded in March 2006, is a design, development, production and sales of children's clothing company, at the end of 2008 intervention in e-commerce, sales in 2009 exceeded 20 million yuan, sales in 2010 is expected to exceed 100 million yuan.

At present, "green box" is the first brand of children's clothing sold on Taobao.