Fur Consumption Is "Blowout" &Nbsp; Fur Industry Needs Calm.

This year

According to the China Leather Association's data, the annual output of fur is around 2 million 500 thousand, China.

It is estimated that at present, every hundred people in China have the ability to have fur clothing ranging from three to four, and fur consumption has just entered the "blowout period".

Unlike foreign "aristocracy", fur clothing in China is a fashionable and popular route. It is estimated that China has a population of fur consumption capacity of not less than 340 million, so the market potential is very large.

From the situation of China Leather City in Haining, fur sales increased by more than 30% over the previous year in 2009.

This year, with the opening of fur lined Plaza with more than 230 boutiques, we believe there will be a bigger increase in fur consumption.

In addition, from the perspective of consumption of leather as a whole, the trend of fur trade has been very obvious this year.

Moreover, unlike the popularity of general merchandise, the fur boom will not be "hot" but will last for quite a long period of time, 3~5 years or even longer.

Compared with leather, fur and its products are of relatively high value. They are known as "soft gold (1387.90,0.50,0.04%)". Fur products and their products are easier to cash in than other commodities. These factors are also an important reason to stimulate the enthusiasm of the industry and consumers for fur.

But it needs to be pointed out that fur competition involves a series of factors, such as product quality, R & D design, brand marketing, environmental protection and so on, which will require higher financial strength, design capability, production management and brand operation.

This year, I have seen the three major industrial bases, including Zhejiang Haining, Liaoning Tong Er Bao and Hebei Xinji, and many fur enterprises in Hongkong. One of the feelings is obvious: the powerful enterprises can really realize the fashion added value of fur products, so that this kind of "soft gold" bestowed on the human nature can continue to maintain and increase value after consumers have reached it.

In addition, although China has become a large fur consuming country, the pricing power of raw materials has been dominated by several auctions in Scandinavia and North America.

This is indeed an embarrassing phenomenon: the pricing power of "made in China" dominated by foreign markets is controlled by foreign businessmen, including traditional textile and clothing and mechanical and electrical products, as well as the rare earth which has recently attracted much attention. This phenomenon may explain that the buyer has greater bargaining power when the supplier strives to win the market.

Then, the focus of fur consumption is shifting to China. As a "Chinese buyer" to the global fur market, when can we have a greater say in the pricing of raw materials? This is related to the long-term development of the fur industry, which is a problem for the Chinese industry to consider.