Building China's Textile Headquarters Economic Base

Look at the Pearl River International Textile City:

4 billion huge investment

890 thousand square meters of super large volume

5 independent property rights theme office buildings

46 tier "Guangdong designer headquarters base"

50 thousand square meters, four star exclusive hotels and other high-end facilities.

5000 parking spaces

4 gold medals operation strategy

2 Diamond service system

24 hour all-weather office conditions

113~1113 square metres of Property Office Units

Wang Xianqing, director of the Circulation Economics Institute of Guangdong University of Business, points out that at present, the textile specialized market in Guangzhou is in a mature stage.

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It is understood that the Pearl River International Textile City has successfully attracted a large number of leading businesses to grab advanced stationed, most of the enterprises are planning to move the company headquarters as a whole.

A large number of powerful enterprises gathered here will surely lead to huge industrial cluster headquarters, thus converging to a large number of industry capital, industry top talents, high-quality industrial resources and brand flagship stores, forming strong industrial agglomeration advantages.

At the same time, it will attract a large number of domestic and foreign purchasers, and then deepen the development of the industrial chain upstream and downstream.

At the same time, Zhujiang international textile city strives to become a brand incubator base for small and medium-sized textile enterprises. Through a strong planning team, it tailor the brand development strategy for small and medium-sized enterprises, set up a special promotion fund every year, expand brand marketing and promotion channels, help businesses enhance their brand influence, and start the project's "textile brand Incubation Platform", and incubate strong brands through large-scale public relations campaigns, integrated promotion and brand building guidance.

In addition, Zhujiang International Textile City has launched the only thematic independent property office in the China great commercial circle, including Zhujiang knitting building, Pearl River light textile building, Pearl River woven building, Pearl River clothing design building and Pearl River textile accessories building.

The five thematic independent property office, based on the principle of industry segmentation, provides a one-stop, high-end service for buyers through the mode of exhibition and trade combination. At the same time, the "Guangdong fashion designer headquarters base", which is well developed, is also striving to become the holy land of textile designers in Guangdong and even the whole country, and has become the hall of the latest trend of information and creativity.

It can be seen that the image of China's textile industry headquarters economic base has emerged in the Pearl River International Textile City.

Enterprises talk about stationing: project operation escort leading group gathered strength

Not long ago, the Sanhe textile, which specializes in chiffon and printed fabrics, was formally signed into the Pearl River International Textile City. Its responsible person, Miss Ma, told reporters that "we chose Zhujiang International Textile City as a headquarters to seize the commanding height. That is, we hope to build our own international brand on this platform."

Like Sanhe textile, many businessmen who know business opportunities have come to occupy a place.

Some leading enterprises in the textile industry have already been stationed in Zhujiang International Textile City, and most of the enterprises are "taking down" office buildings on one level and half level, and plan to migrate the headquarters of the company's R & D and design as a whole.

Dai Jinxing, chairman of Daewoo Group Co., Ltd. told reporters: "the shops of Zhujiang International Textile City certainly mean business opportunities, but for merchants, what is more attractive is the market operation of the project and the efforts made in marketing."

It is understood that, following the appearance of Beijing double Expo and Canton Fair, Zhujiang International Textile City in September 2010 led the leading businesses to take the "global textile express train" to enter the international market: during the "South Korea International Textile Exhibition 2010", a large number of trade orders were harvested, and the substantial results of Sino South Korean textile industry's in-depth cooperation were obtained.

"Before the market has yet to try the industry, it can take the initiative to attack, through a large number of manpower, material resources and financial resources to do these grafting and promotion, instead of passively waiting for guests, but directly docking with merchants, and do enough promotion, which is particularly important for businesses.

In the eyes of merchants, this can not only shorten the incubation period of a market, but also reflect the invisible feedback and market value of textile businesses.

Dai Jinxing introduced Daewoo into the project, signed nearly 10000 square meters of office buildings and shops at once, and plans to pfer hundreds of companies' R & D team and operation headquarters to this point.

He told reporters that in textile business, the most important thing is the market's business system configuration and the next neighbors.

If they are peddlers, big brands are reluctant to come in.

"Pearl River International Textile City brings together the overwhelming majority of textile leading enterprises in Zhongda cloth city, and is also an invisible publicity and display for the strength of the enterprise."

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For the Haizhuqu District textile business circle, the government of Haizhuqu District has clearly positioned its development goals as follows: building a modern specialized cloth wholesale market with perfect matching, full-featured service, first-class service and standardized management. It has developed into a business area of cloth and garment industry, which integrates commerce and exhibition, logistics and pportation, e-commerce, service and exchange processing. It is a modern and internationalized international textile business circle, and has become an important economic growth point in China.

Bi Ruiming, deputy head of the Haizhuqu District economic and Trade Commission, told reporters that "Zhujiang International Textile City is a key project of upgrading and upgrading of Zhongda cloth city, which is related to the future development of Zhongda traditional commercial circle. It has a great impetus to Haizhuqu District's construction of headquarters base and the creation of modern service industry."

Bi Ruiming said that in recent years, Haizhuqu District has repeatedly organized reform, trade and economic cooperation departments to investigate the Pearl River International Textile City project, and jointly discussed how to create and promote the Pearl River International Textile City e-commerce platform, so as to achieve the goal of building provincial and municipal governments at all levels to build "Zhongda cloth city 100 billion business circle and global textile purchase center", and promote the upgrading and pformation of the business services industry of the central and large commercial circle.

Although the economic aggregate of the industrial chain of the central and large textile business circle has exceeded 30 billion yuan, Haizhuqu District is not satisfied with it. In the planning blueprint of the Haizhuqu District government, it will focus on upgrading and upgrading the textile business circle in the future, and make it a "world cloth capital".

Zhao Hong, director of the China Headquarters Economic Research Center of the Beijing Academy of Social Sciences and an authoritative expert in China's famous headquarters economy research, who is known as China's "headquarters economy first person", said in an interview with reporters that Haizhuqu District was once an industrial base in Guangzhou. With the promotion of the strategy of "retreating the two into three", the industrial enterprises in the region, especially large and medium-sized industrial enterprises, were gradually moving away. Haizhuqu District's pformation from a manufacturing economy to a headquarters economy is imperative.

Taking the wholesale market of Zhongda cloth as an example, he pointed out that "expensive land should not be used cheap". More space should be made to develop high-end industries such as cloth research and development, clothing design, and the development of e-commerce and online trading businesses in the cloth market.

The Pearl River International Textile City is a model and sample: its location is based on the original Zhongda business circle, to build the domestic textile and textile industry exhibition and distribution center, the fashion distribution center, the new product development and design center, and the industry standard and product testing center.

Zhujiang International Textile City integrates business, office buildings, designer buildings, hotels and other multi format business models. Through the theme office building, the "Guangdong designer headquarters base" and "SME brand Incubation Platform" and other projects, the construction plan of the headquarters economic base is comprehensively rolled out.