Angel Investment In Quanzhou Enters The International Market

Qipai and CABBEEN went to the red carpet of fashion week in Paris, Milan and New York to enter the international market; L2 changed its brand to market.

In the industrial sector with high investment threshold and high technology content, cultural efforts have been made to extend brand influence and what changes have taken place in the strategy and strategy of the enterprises in the two pioneering period.

Competitors focus on first tier cities.

Moderator: Recently, brand enterprises put forward the "two business" plan, based on what considerations? What are the main features?

Jiang Hengjie: in the new industrial cycle, the Chinese clothing brand launched a strategic dispute.

Instead of specific factors such as corporate brand and new product development, instead of competing in a competitive situation at home and abroad, there is a bold vision of business strategy.

Most of the clothing brand enterprises in Quanzhou started from the second and three line markets. In the past long time, enterprises were busy making clothes, serving customers and developing new products, but ignored the importance of brand building.

Therefore, the two venture will intensify efforts in brand building.

That is to say, to a certain extent, enterprises should pay more attention to the first-line market and strategically lay out the cities in Beijing, Shanghai and Guangzhou.

At present, no matter it is increasing.

Luan Xizhong: at present, the two undertaking of brand clothing enterprises mainly focuses on extending brand culture, improving terminal image and supply chain management.

The main goal of these efforts is to strengthen the original stock of enterprises.

For example, a large number of funds invested in terminal store construction, more for upgrading.

Promoters lead industrial pformation

Moderator: compared with twenty or thirty years ago, when many enterprises started their business, what is the general goal of the two venture?

Jiang Hengjie: Fujian menswear brand faces the challenge of brand hollowing and product homogenization. The expressive force of brand added value is becoming more and more fragile.

In recent years, with the rise of Fujian style casual men's clothing in the national garment sector, the phenomenon of following suit is becoming more and more serious.

Over the past two years, hundreds of casual men's wear brands have been born in Quanzhou and Putian alone.

At the same time, in other domestic clothing sectors, there has also been a wave of business and leisure oriented brand positioning, such as Jiangsu Changshu business casual wear plate.

At the same time, the first and second tier brands in foreign countries have been driven directly into the Chinese market, rapidly expanding their business and gaining market share.

Enterprise once a business to do production and marketing, two business to do brand promotion.

Under such circumstances, the enterprises represented by Fujian men's men's leading brands need to change their runway, change their marketing strategies, chase away all kinds of new brands in the development of Fujian Style Men's wear, pursue the imitation of other domestic dress plates and squeeze foreign brands.

Hong Lianjin: once again, we have accomplished three major events.

The first is the optimization and upgrading of the brand image; the second event is the completion of the migration of the brand strategy command center, opening up a new field for the two pioneering work; and third, the pformation of the role from the industrial participant to the promoter.

Creator extends brand influence

Moderator: extending brand influence is the focal point of the two pioneering work of famous clothing enterprises. How can we achieve this goal?

Luan Xi Zhong: on cultural creativity, it is

In form, mainly through the form of capital incubation, the best fashion designers at home and abroad are invited to cultivate them, and support these designers to pform their creativity into commercial value.

In the future, it is possible to use angel investment to subsidize some designers to pform creativity into brand names, support internal entrepreneurship, and then form independent enterprises.

Hong Lianjin: in the future, it will also explore the international market through mergers and acquisitions, acquisition of designer brands or some other brands abroad, and at the same time innovate through international and domestic sales channels.

Through the acquisition of brand, open multi brand strategy.

But even with the acquisition of new brands, new brands focus on jackets.

This is a bit like Procter & Gamble mode, such as shampoo from Procter & Gamble, PANTENE, rejoice, Head and Shoulders, and so on.

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Angel investment

Angel investment is a rich individual investment to help original projects or small start-ups with special technical or unique concepts for one-time one-time investment.

It is a form of venture capital, usually not very high expectations of return, but 10 to 20 times the return is enough to attract them.

Its characteristics are as follows:

1. the amount of angel investment is generally small, and it is one-time investment, and it is not strict with the review of venture enterprises.

It is more based on investor's subjective judgment or personal preferences.

Usually, angel investment is invested by one person, and it is easy to get good results.

2. many angel investors are entrepreneurs themselves and understand the difficulties faced by entrepreneurs.

Angel investors are the best financing targets for start-up companies.

3. they are not necessarily millionaires or high-income people.

Angel investors may be your neighbors, family members, friends, company partners, suppliers or anyone willing to invest in the company.

4. angel investors can not only bring capital, but also bring contact network.

If they are celebrities, they can also enhance their reputation.