It's Not Easy To Wear Fast Fashion.

It is the dream of many people to spend the least money on the most popular clothes.

This strong consumer demand has spawned ZARA. H&M A group of "fast fashion" giants, such as GAP, UNIQLO and C&A, are expanding globally, and at least 4 of them have landed in Zhengzhou.

Today, clothing companies in Henan are also starting to "test the water" fast fashion, including the operation of the British brand. CAVA Bei Jialong, and M·SUYA, who wants to take the route of "civilian fast fashion".

Appearance

60 models take the "show" CAVA new model.

On the afternoon of December 19th, Zhengzhou International Convention and Exhibition Center.

60 models from all over the world, dressed in styles of fashion, leisure, business, high street and other styles, appeared on the high platform of over 10 meters.

However, this is not a song and dance performance, but the British brand CAVA spring and summer. product The fashion show of the conference.

"Many international fashion brands will invite models to show up at T when they release new models, but I want them to walk down from high places to make people feel different fashions." Director Wang Zhihui, chairman of the "show" Henan Bei Jialong dress limited company, explained.

This way of breaking the traditional form of expression has also won over 20 applause from the audience. Denis, general manager of general merchandise group of Cai Yingde, chairman of M·SUYA Clothing Co., Ltd., Chen Yongbin, and other commercial and apparel giants also gave high praise: "perfect."

"This is the first time that CAVA has focused on hundreds of costumes for public appearances, not only to let more people know about CAVA, but also to attract partners." As the actual holder of CAVA, Wang Zhihui said she would like to use this new conference to launch the national store opening plan.

Underground warfare

Rookie "challenge" fast fashion giant

"Fast fashion" is characterized by "fast, small and diversified". It often relies on buyers scattered around the world to collect the latest international fashion style, produce it through fast supply chain system, and then sell it at a price far below international brand, so it is very popular with consumers who like to follow the trend.

Wang Zhihui, who has been selling foreign famous brand clothes for many years, knows the market space of "fast fashion". So he sprouted the idea of building an international fast fashion brand CAVA and chose the first battlefield in Zhengzhou. {page_break}
 

At present, CAVA has opened a direct store in the 360 Central Plaza of Zhengzhou and the big Shanghai city in China World Trade Center. The former has a business area of more than 800 square meters and nearly 2000 clothing styles are sold. "Zhengzhou has two more to open, and now it is already choosing its location. Next year, it will go out of Henan and open stores in Beijing, Shanghai, Guangzhou, Wuhan and other big cities." Wang Zhihui revealed.

Since the German C&A rate advanced in Zhengzhou in September last year, Spain's ZARA, Sweden's H&M and France's UR have been stationed in Zhengzhou for a short time, while Japan's UNIQLO has begun to decorate the storefront. Among them, H&M, UR and C&A are CAVA's "neighbors" in China World Trade Center central store.

When I first came out, I had to face up to the international giants. "The average daily turnover is more than ten thousand yuan, the weekend will be better, can have twenty thousand or thirty thousand yuan." CAVA, a staff member of China World Trade Center central store, said that the gap between sales performance and international brand giants is not small.

But Wang Zhihui believes that CAVA is not simply a clothing brand, but a lifestyle lifestyle hall that advocates fashion, health and happiness. In the future, it will also sell Spanish wine CAVA, household products and health products. "This business model is different from international giants and is rare in China, so I believe CAVA has great room for development." {page_break}
 

Analysis

Keep up with the international trend and innovate.

"Fast fashion" is not only Wang Zhihui's dream, but also the chairman of M·SUYA Clothing Co., Ltd., Chen Yongbin.

"These two years have been groping, not much because the timing is not yet ripe." Chen Yongbin explained that the way M·SUYA wants to go is similar to CAVA, and it is also fair and fast fashion, but the age of consumers will be bigger.

"Fast fashion" is not so easy. The key is to have a high level of supply chain control, and a strong product and brand integration capability. The Zhengzhou garment industry has a good foundation and has an advantage in the supply chain, but the latter has to introduce talents. Chen Yongbin said.

For Chen Yongbin's statement, Qin Zicheng, President of Zhengzhou clothing association, agreed. "If we want to be" fast fashion ", we must keep up with the trend of international fashion, and join in our own innovative design after collecting fashionable styles, and then produce quickly, relying on imitating others is not far away.

According to Qin Zicheng analysis, the international fast fashion giant often takes only ten or twenty days to achieve product design, procurement and production to sell on the shelves of stores around the world, but the reaction rate in China is far behind, and there are some problems in clothing design and technological innovation. This is the key reason that restricts the development of fast fashion brands in China.