Hu Baogang: The New Trend Of China'S Clothing Market Development
China's apparel market presents a cycle of development.
With the advent of the era of Internet economy, the concept of "wholesale" in the traditional sense of "business circles, markets, clusters, information, logistics, production, marketing, channels and terminals" has undergone fundamental changes.
Wholesale is no longer a mere form of business, but has begun to re-enter the complex business complex.
The development of China's clothing market has gone through four stages: "forming"
Trading Area
We should pform business circles, enhance business circles and new business circles.
Stage 1: mixed clothing market stage - market trade market
The second stage: the comprehensive clothing market stage -- wholesale market.
The third stage: professional clothing market stage -- professional market.
The fourth stage: the stage of composite clothing market.
Net goods
market
In addition to the traditional clothing trade area, the new complex business city has become the focus of the new round of competition in the clothing market.
That is, China
Clothing market
The "new blue ocean" area.
The professional clothing market or clothing trade circle began to blur again.
With the development of network economy, experience economy and creative economy, the idea of simple wholesale clothing is gradually disappearing. "Going wholesale" has become a new trend of the future clothing market.
Therefore, China's clothing market will face new opportunities and challenges.
With the development of Chinese cities and the re development of business models and the changes of market functions and formats, the development of China's garment market has witnessed a cyclical, spiral and regressive upgrading.
Scattered sales - concentrated sales - professional sales - compound sales.
Therefore, the clothing market in the future will reappear complex function, that is, the pure professional clothing market is becoming more and more difficult to survive. And the trade complex with exhibition, logistics, creativity, network functions, and accessories, clothing, small commodities, shoes and hats, household appliances, automobiles and other composite formats will become a new trend and trend.
For example, Southern China City, land Avenue, etc.
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