The Town Of Cha Shan, Dongguan, Is The Only Town In China That Won The Title Of "China's Famous Brand Clothing Manufacturing Town".

Following the "famous Chinese food town", Tea mountain Industry once again won the "national name" honor. At the beginning of this year, Dongguan The city of Cha Shan declared to China Textile Industry Association and China clothing association "China". brand The famous town of garment manufacture "has been accepted by many experts from the national, provincial and municipal clothing circles for inspection, investigation, appraisal and reappraisal. It has been officially identified as" a famous brand garment manufacturing town in China "recently.

This honor is well deserved for Cha Shan town. "China famous brand clothing manufacturing town" will be officially listed. This is not only an affirmation of the fruitful achievements of the garment industry cluster development and brand clothing development in Cha Shan town, but also a brighter future for the tea clothing enterprises and the whole industry.

　 The only town in the country that won the title.

The launching ceremony of "China famous brand clothing manufacturing town" will be held in the morning.

Speaking of tea clothing, many people are familiar with each other. Especially in recent years, Cha Shan town strongly supports the development of garment industry relying on the strong foundation of garment industry. After years of careful cultivation, the garment industry of tea hill has initially formed a large and well matched industrial cluster, especially a large number of independent brands and well-known brands both at home and abroad, and has formed a good foundation for brand building, park construction and public service platform construction.

At the beginning of this year, Cha Shan declared to the China Textile Industry Association and the China clothing association the "famous brand garment manufacturing town in China". In August 23rd, the jury research team composed of experts from the China Textile Industry Association, Xia Lingmin and other experts, came to tea hill to review and inspect the work of "famous brand clothing manufacturing town" in Cha Shan town. It has been inspecting, researching, reviewing and reassessing experts from the national, provincial and municipal clothing circles for many times. On November 22nd, at the national textile industrial cluster working conference held in the Great Hall of the people in Beijing, China Textile Industry Association and China clothing association formally awarded the "famous brand of Chinese clothing manufacturing town" plaque in Cha Shan town.

Cha Shan is the only town that has won the title of "famous brand clothing manufacturing town in China". It marks the tea mountain town becoming the leader of brand clothing manufacturing in Guangdong.

Lu Shaoxiong, Secretary of the town Party committee and chairman of the town people's Congress, said that tea mountain's promotion and integration of traditional clothing manufacturing industry and building "famous brand clothing manufacturing town in China" is one of the important measures for the implementation of the strategy of "adjusting structure, building new towns, and speeding up the development of curved roads to promote development". Cha Shan town will continue to increase its support for the garment industry, constantly improve the hardware and software facilities, provide a good environment for the transformation and upgrading of garment enterprises and the development of garment industrial clusters, and strive to make the garment industry bigger and stronger. {page_break}

　 Textile industrial cluster pilot base

In November 22nd, at the national textile industrial cluster working conference held in the Great Hall of the people in Beijing, Cha Shan town received another rare honor -- the textile industrial cluster experimental base, in addition to getting the plaque of the "famous brand garment manufacturing town in China".

At the meeting, Du Yuzhou, President of China Textile Industry Association, delivered a speech on the situation of textile industry and the development of textile industry cluster. According to the spirit of the Central Committee's proposal on the "12th Five-Year plan", the conference reconfirmed 175 national textile industrial cluster experimental bases, and the tea mountain town became one of the newly identified 13 national textile industrial cluster experimental bases.

Since the reform and opening up, the clothing industry has been the characteristic industry of Cha Shan town. Decades of accumulation have made the garment industry of Chai Shan have a solid foundation and profound foundation, forming an industrial chain with both production enterprises, weaving accessories, buttons, spinning frames, hangers and other garment accessories and accessories.

At present, there are more than 560 garment enterprises, including xiong Ye, Hui Mei, rabbit mark, Yong Lian, Ying Da, etc., and have an international fabric accessories trading center with a total construction area of nearly 100 thousand square meters and more than 1500 bunk. A large number of famous brands abroad such as Ck and Tommy, and 361 degree brands such as domestic brands are made by cha Shan clothing enterprises.

In recent years, Cha Shan has increased the pace of upgrading and transformation of the garment industry. 18 leading clothing enterprises have successfully built their own brands. Among them, "master cat", "sparrow", "rabbit mark", "gal mare" and "Qian Zi Rou" and many other children's clothing, men's clothing, underwear and other clothing brand have played a certain position and influence in the domestic and foreign markets, and are exported to many countries and regions in Europe and America, Southeast Asia and other countries.

　 Domestic and foreign famous brand scale agglomeration

In recent years, Cha Shan town has successively gained the title of "famous Chinese food town", "Guangdong technical innovation professional town (food category"), "Guangdong province education strong town", "Guangdong health town" and so on.

Relying on the solid foundation of garment industry, Cha Shan town strongly supports the development of garment industry. After years of careful cultivation, the garment industry of tea mountain has initially formed a large and well matched industrial cluster, especially a large number of independent brands and famous brands at home and abroad, and has formed a good foundation for brand building, park construction and public service platform construction. Moreover, Cha Shan town has relatively complete supporting industry chain, strong industrial technology, talent base and perfect clothing marketing network.

At present, the clothing industry cluster of tea mountain has begun to take shape. There are 567 enterprises in the town's textile and garment industry and its supporting industries, including 63 foreign-funded enterprises, 504 private enterprises, 465 garment and garment enterprises, 102 garment supporting enterprises, 283 million annual production of garments and 5 billion 384 million gross industrial output value. At the same time, the town has a large number of clothing products and various categories, including fashion, windbreaker, underwear, casual wear, children's clothing and so on. At present, there are 18 garment enterprises with their own brands, and a large number of clothing brands, such as Spartan, rabbit, and master's cat, have taken a certain position and influence in the international and domestic market.

In addition, the tea mountain clothing enterprises actively participate in the market division and cooperation of well-known clothing enterprises at home and abroad, and have gathered the famous brands at home and abroad, such as Mixtill (Italy top children's wear brand), Ck, Tommy, Levi 's, Fila, Bossini, kappa, Disney, WAL-MART and other international brands and JEANSWEST, XTEP, 361 degrees, etc. {page_break}

　 Work together to promote industrial development

The rapid development of the garment industry in tea mountain is inseparable from the high attention of the tea Town Committee and the town government. All along, Cha Shan town attaches great importance to the development of the clothing industry, vigorously supports the garment industry, constantly improves hardware and software facilities, and provides a good development environment for the garment industry.

In recent years, Cha Shan town has promulgated and implemented "opinions on speeding up the development of the garment industry", "opinions on implementing the innovative town of science and technology tea mountain construction", "the implementation plan of the famous brand driving strategy in Cha Shan town", and a series of policy documents supporting and promoting the development of the clothing industry. According to the regulations, the town will invest 10 million yuan a year and invest 50 million yuan for 5 consecutive years to promote enterprise's independent innovation. For enterprises approved by the state, province and municipality, the township government shall provide supporting funds in accordance with the proportion of 1:0.25 to 1:0.5 in accordance with the municipal finance's subsidy amount to the project. For the enterprises that get the famous brand names, the town government gives 1 million -500 yuan for 2 consecutive years.

In order to better promote the development of tea mountain clothing industry, tea hill town has established the tea mountain branch under the guidance of Dongguan textile and garment industry association. It is the first branch of the city's textile and garment industry association. It provides services for enterprises from aspects of development orientation, structural adjustment, personnel building, technological updating, product development, information access, and standardized operation order. It reflects enterprises' demands in time, strengthens industry self-discipline, and promotes the orderly development of the industry.

In order to promote the independent innovation of garment enterprises, Cha Shan town is now preparing to build the tea mountain Productivity Promotion Center, providing enterprises with comprehensive, multi-level and comprehensive services such as information technology, personnel training, financing and management. The promotion center is located in the administrative center of the tea hill Industrial Park, covering an area of 1200 square meters, with a gross floor area of about 10 thousand square meters and a total of 8 floors. At present, Cha Shan town has invested 9 million 500 thousand yuan to complete the main building and exterior wall decoration of the center building. Now it has entered the stage of indoor decoration and equipment allocation, and is expected to be put into use in the middle of next year.

　　 Digital tea mountain

In the past 1.2009 years, there were 567 enterprises in the textile and garment industry and supporting industries in Cha Shan town, including 63 foreign-funded enterprises, 504 private enterprises, 465 garment and garment enterprises, 102 garment supporting enterprises, 283 million annual production of garments and 5 billion 384 million yuan of total industrial output value.

In the 2.2015 year, the clothing industry of Cha Shan will realize output value of 10 billion yuan, and earn more than 810 million dollars in export earnings, and register the collective brand of "tea mountain clothing", striving to create more than 2 national brand names and 3 or more provincial brand names.