Nearly 6000 Stores In The United States Shut Down GAP This Year.

John Collins, co-founder and chief product officer of Thasos, said that for many shopping centers, the good news is that many retailers have made a comeback and attracted more shoppers through promotional activities in the first half of 2018.

"But if you sell goods at a loss, you can only do that for a long time."

Collins says retailers are starting to reduce discounts, which may be one of the reasons for the decline in shopping centres. Besides, some shopping activities are turning to the Internet.

Another problem is that shopper owners always want to provide shoppers with new shopping experiences and make them more willing to go shopping centers, but early evidence does not show increased shopping activities.

According to Coresight Research's real estate tracking data, US retailers have announced so far that they will close 5994 stores and open 2641 new stores.

This figure is much higher than last year.

Coresight said that in 2018, 5864 stores closed and 3239 stores opened.

The planned closed stores include more than 2000 stores for bankruptcy Payless ShoeSource, Gymboree, Charlotte Russe, hundreds of stores in Vitoria's Secret Victoria (s Secret) and Gap, and Fred chain s, a discount chain.

At the same time, Aldi, Dollar Tree, Ollie 's Bargain Outlet, Five Below and Levi's and other chain stores are planning to open more stores.

And before that, Gap and the company have already heard news of closing stores several times.

In 2019 and February 28th, Victoria announced that it would close 53 stores in North America in 2019.

The chief financial officer of the company said on the earnings call conference that stores will be closed every year, which is the continuation of business operations.

However, in recent years, the decline of heat is a fact. The ratings of big show are declining year by year, and the sales volume of stores has declined for 3 consecutive years, which closed 30 stores last year.

It is reported that the number of stores that will close soon will account for 4% of the world's 1143 secret stores.

It is understood that in the past few years, Victoria has closed 15 stores a year.

In addition, the ratings of the 2018 fashion show even reached a record low.

According to a well-known magazine, the show only attracted 3 million 270 thousand viewers in the year, which is the lowest number of viewers since the fashion show.

From L Brands Inc.

The latest performance report shows that the operation of the company is really poor.

Sales in the last quarter of 2018 were only $1849300, much lower than the $2038300 in the same period in 2017.

In 2018, after its lowest performance in 8 years, it finally announced the closure of a large number of stores in 2019.

Earlier in 2016, Gap, the famous American leisure apparel brand, announced that it was closing down a number of stores.

Further downsizing has been made because of declining sales.

And in the past time, a series of fashion products were postponed.

In September 2019, GAP announced that its brand Old Navy and Athleta will be the focus of development in the next few years. The sales of these two brands are expected to exceed US $10 billion and US $1 billion respectively.

In the next three years, GAP expects to increase 70 stores, 270 Old Navy and Athleta sales outlets.

Meanwhile, it will close about 200 poor GPA and Banana Republic stores, hoping to save $50 million for growth projects.

Some analysts believe that GAP's brand image is very monotonous, clothing is not bright, excessive reliance on discount sales, whether the current management measures can improve the company's performance remains to be tested by time.

However, Coresight believes that the prospects do not seem to be improving.

Earlier, in 2017, US retailers announced that the number of stores closed to a record more than 8000.

In the face of the predicament faced by US retailers, Deborah Weinswig, founder and chief executive of Coresight, said: "I expect that the closing rate of stores will accelerate in 2019 and will reach about 1.2 by the end of the year.

The slowdown we saw in 2018 seems to be a long wheezing breather.

Simon, Brookfield, Taubman, Macerich, PREIT and CBLand Washington Prime are expected to announce quarterly results in the next few weeks. They will show the current rental environment of the US mall and how to deal with the latest wave of shop closures.