Chief Executive Moncler: No One Told Me About Takeover And Is Not Planning To Retire.

Remo Ruffini, chief executive of Italy luxury brand Moncler, said in an interview on Monday that no one had asked him to buy Moncler.

"No one told me to buy Moncler.

We are in a very good position. It is a pity to choose to sell at this time. I am not ready to retire yet.

Remo Ruffini said, "I am looking forward to our performance in the next three or four years."

He also mentioned in the interview that he will not choose to develop Moncler through foreign acquisitions. Instead, he plans to focus on reforming product strategies and speed up the pace of new products.

Ruffini, 57, has a stake in Moncler 29%, with a total of about 2 billion 400 million euros.

In March of this year, Eurazeo, a French investment company, sold 4.8% of its remaining Moncler.

In February 2018, Moncler launched the "Moncler Genius" project for the first time. It launched a joint series with eight outstanding designers and creative personages in the global fashion industry, and began to implement new products every month, and achieved very good market results.

In February of this year, Moncler Genius's second season cooperation series again appeared in Milan fashion week. The co designers and brands include:

British designer Richard Quinn

1017 Alyx 9SM founder and designer Matthew Williams

Valentino creative director Pierpaolo Piccioli and supermodel / designer Liya Kebede

Moncler Moncler Grenoble designer Sandro Mandrino

Simone Rocha, a new British designer

British designer Craig Green

Teng Yuan Hao, founder of Chao brand Fragment Design (Hiroshi Fujiwara)

Palm Angels founder Francesco Ragazzi

Original CELINE designer Veronica Leoni

Original MSGM and Acne Studios men's wear designer Sergio Zambon

Remo Ruffini said that the biggest challenge of Moncler Genius lies in how to adjust the supply chain of the brand.

"How to make a new supply chain with a six month cycle to adapt to new products every month or even every day is a huge challenge."

Ruffini said he had to "persuade" his employees to accept his plan a little bit, so he gave the whole company, including supply chain, marketing, strategy and design, enough time to make adjustments.

"Instead, we have completed the pformation faster."

"They soon accepted this new model," he said.

Ruffini also mentioned that China will become the absolute main force in the future growth of the global luxury market, so the biggest challenge they face is how to "ensure that they can be seen in the eyes of Chinese consumers in the future."