Gone Through Twenty-Third Years, Nike'S Classic Advertising Films For Woods.

Speaking of the "96 golden generation", basketball fans may not be strangers.

That year, Kobe Bryant, Alan Everson and others became the basketball superstars of the future.

And in 1996, the 21 year old golf "Tiger Woods" signed a $40 million $40 million sponsorship contract with Nike, the largest sponsorship contract in golf history at the time.

In 1996, Nike launched an advertising film titled "Hello, World" (Hello, the world) for Woods, announces that the talented teenager was born.

In the advertisement, Woods said in monologue: "after I have won so many honors, there are still many competitions in the United States which will refuse me to compete because of my complexion.

I've heard a lot of times, "I'm not ready for you to compete." are you ready now?

Friends who are familiar with computer programming must know that programmers usually use "Hello, World" as the first output demonstration when they start learning programming or initial debugging of equipment.

At that time, when Nike signed Woods at such a high price, it was widely believed that Nike had taken a huge risk.

While Nike deliberately used "Hello, World" as the first advertising headline for Woods, it also showed their great confidence in the young man.

At the end of 1996, after signing the official Woods and Nike, Nike launched an advertising film titled "I'm Tiger Woods" (I am Tiger green).

Since then, Woods's name has become a household name in the United States. He has also become an idol of many American children.

In 2001, Woods won the second masters of the United States in his career.

After the first contract with Nike expired, Woods, who holds 25 championship titles and 5 Grand Slam titles, chose to renew the contract with Nike, and the contract amount reached 5 years and 100 million dollars.

Woods has also become the world's highest paid golfer.

In 2006, Woods, who has become a champion harvester, has won 54 Championships and 12 Grand Slam titles.

Woods, who is in the ascendant, renewed her contract with Nike again in the same year. Although the amount of the contract is different, there is no doubt that Woods was one of Nike's most popular players.

In 2009, Woods faced a sex scandal, after signing a contract with his sponsors, including Gatorade (Gatorade), Att Corporation (AT&T) and Accenture, Gillette, Golf Master and tiger AT&T.

When athletes encountered negative news, Nike has repeatedly used different ways to keep up with the athletes trapped in the mud.

The more famous cases include: in 2003, Kobe encountered sexual scandals. After that, Nike used the "black mamba" snake image to interpret Kobe and launched the signature shoe series. In 2008, Liu Xiang pulled out of the Beijing Olympic Games because of injury. The next day Nike launched Liu Xiang's "love movement, even if he hurt your heart" advertisement, and later named the office building of Nike Greater China headquarters "Liu Xiang center".

Nike took the same attitude towards Woods.

In 2011, Nike launched an advertising film entitled "Dark Horse" (dark horse) for Woods, and has signed a contract with Woods since 2013.

According to Business Insider, the total price of the contract signed in 2013 was as high as 200 million dollars.

But since winning the Bridgestone Invitational championship in 2013, Woods has gone through 1877 days of "champion famine".

In the 5 years from 2013 to 2018, he experienced too much in and out of the field: he suffered from elbow sprain, waist spasm and other injuries, and had four back operations. In May 30, 2018, Woods was arrested by Florida police on suspicion of drunk driving. Because he could not continue to compete, Woods's world rankings also fell all the way, from first in the world to 1193rd.

In 2018, Woods won the US Tour Championship after his comeback.

Nike also released the "Welcome Back" (welcome back) advertising film at the very first time, cutting out the classic advertisements for Woods in the past 22 years.

In 2019, less than 1 hours after Woods won this year's US Masters, Nike released an advertisement for Woods, "Same Dream".

But in addition to the routine operation of advertising films, Nike has also prepared a pair of Paul's 12 generation shoes with Woods's "joint name" for Nike spokeswoman Chris Paul NBA Chris (Air Paul) and replaced the AJ logo on shoes with Nike logo.

From 1996 to 2019, this year is the twenty-third year that Nike and Woods have been through.

In the history of Nike's brand, only Michael Jordan (35 years) and Roger Federer (24 years) continue to cooperate with Nike longer than Woods.

In view of Federer's termination of the contract with Nike in 2018, he will turn to UNIQLO. Woods will become the second longest player in Nike in 2020.