Deepening The Development Of Children'S Shoes Business Starting Stock In 2018 Revenue Of 1 Billion 399 Million Yuan

In April 17th, the Limited by Share Ltd (hereinafter referred to as "starting share" or "company", stock code: 603557.SH) announced its annual report for 2018.

Benefiting from brand influence and product innovation, the company achieved operating income of 1 billion 399 million yuan in 2018, an increase of 4.43% over the previous year, of which the sales volume of children's shoes business was 774 million yuan, a slight increase of 0.11% over last year, and the net profit of shareholders belonging to listed companies was 181 million yuan, down 7.05% from the same period last year.

The company's earnings per share were 0.38 yuan.

In 2018, the industry of children's shoes and children's wear industry maintained a high prosperity in China.

Under the new situation, we should start our stock and upgrade the brand culture concept. We should adhere to the brand spirit of "focus, professionalism, concentration and expertise" and adhere to the path of product innovation so as to enhance brand recognition and loyalty.

At the start of the ABCKIDS brand new meeting, the company signed a famous movie star Huang Shengyi as spokesperson for ABCKIDS brand, officially marking the brand development of ABCKIDS brand.

In 2018, ABCKIDS was officially selected as the CCTV children's Channel China parent-child program.

The company continues the "double-sided glue" communication strategy, through the naming of children's music growth reality show "new voice has fan", to hold "pony planet parenthood marathon" and other activities, to provide parents with a child growth platform, at the same time to provide children with high-quality talent display platform, to achieve two-way communication between parents and children.

In addition, starting shares to grasp the current trend of fashion, hand in hand the extremely influential super IP Transformers, create a series of new concept products, and the company's own IP products STAR series, let the clothing more playful and fashionable fan, won numerous parents and children's love.

Starting share in 2018, R & D investment amounted to 34 million 623 thousand and 400 yuan.

The company attaches great importance to product development and technological innovation. It always adheres to the best product quality and is committed to giving children the most comfortable wearing experience.

The company's brand ABCKIDS has launched the "super red shoes" super single product, becoming the fashion ICON of children's shoes.

The product breaks through the innovation in the scene of "birthday gift giving". It adopts the fashionable "China Red" as the background, and is equipped with the LED lamp with a sense of science and technology. It not only meets the needs of the parents' fashionable aesthetic needs, but also is favored by children.

The company's persistent pursuit of product innovation has also laid an important position in the industry.

For the first time, the initial shares used 3D printing technology in the middle of the shoe. This technology adopts the interesting structure to support each other and pull each other to absorb the pressure on the outside of shoes as much as possible, so that it can be light, soft, resilient, and make the shoes more diversified. It can achieve many kinds of structure of the children's shoes, and create excellent products with the craftsmanship spirit.

In 2019, the company will break through the traditional retail mode through the new retail + new manufacturing mode, dedicated to the construction of intelligent experiential stores.

The company will cooperate with the well-known third party organizations to comprehensively promote industrial upgrading and pformation with digitalization capability, and further improve its capabilities, so as to further optimize the following functions such as flexible production, sales forecast, product market public opinion analysis, marketing plan effectiveness evaluation, new product R & D intelligent decision support, production monitoring and early warning.

With the continuous deepening of the policy of reducing taxes and lowering taxes in China, children's shoes and clothing industry in the subdivision area is expected to have broad prospects for development.

The company will build smart experience stores and intelligent flexible manufacturing plants, which is expected to synchronize business scale and efficiency.

As a leading enterprise in children's shoes industry, starting shares will conform to the trend of new retail and new manufacturing, adhering to the idea of "managing love with heart", actively enhancing product competitiveness, constantly upgrading terminal image stores, supply chain management, cross-border electricity business, and grasping new opportunities for the industry to promote the sustainable development of the company.