Trademark Awareness Helps Taizhou Enterprises Go Out

Hearing that the trademark can be "realized", Chen Junbiao, "head of Zhejiang Shun Pu arts and Crafts Co., Ltd." repeatedly praised "repeatedly."

"Before the national level, although there are related policies, most Taizhou enterprises do not understand. Taizhou's "landing" policy has become a specific "operational guide", which is obviously more "catching up". Chen Junbiao said.

The Wenling enterprise, founded in 1986, was founded at the very beginning. Brand awareness 。 After the creation of "Gao long" brand grass products in 1988, the fate of the company is closely related to the name. In 1997, Chen Gentu, the founder of the enterprise, registered the trademark "Gao long" at the national trademark office.

When Chen Gentu's son Chen Jun Bi After the relay baton was handed over from the parents, the brand of "Gao long" was more developed in his hands. At present, the "Gao long" trademark has been registered successfully in many countries. In 2007, "Gao long LG" was named "Zhejiang famous brand". Last year it was a dream of "China famous trademark".

Today, "dragon" is the "identity card" produced by Zhejiang Shun Pu arts and Crafts Co., Ltd., and it is also the "golden hat" of Wenling, the "city of Chinese hat industry".

While maintaining its trademark, Chen Junbiao also deeply felt the "umbrella" function brought by the trademark to the enterprise.

"With the famous trademark of China, it is much more convenient to do business in China, for example, the gold content of the store is higher. brand Protected by law, and no longer malicious registration by others. " Chen Junbiao said.

In the past, many people felt that trademarks were just invisible things, or added value to the products. But now, trademarks are exchanged for "real gold and silver", which will bring real capital to enterprises.

In the past, many enterprises in Taizhou used to be very popular to guarantee mutual funds in order to solve the financial problems. But in recent years, the risk of "mutual guarantee chain" appeared, and it was easy to form a Domino effect. In the future, if enterprises encounter the pressure of capital, they can choose the way of pledge of exclusive right of trademark to finance, and there is nothing wrong with one more financing choice. Chen Junbiao said.