In 2010, Which Enterprises Moved The Cheese Of Clothing E-Commerce?

China in the first half of 2010 E-commerce market The transaction volume reached 2 trillion and 250 billion yuan, and the transaction volume is expected to exceed 4 trillion and 300 billion yuan this year. As of June this year, the number of domestic online stores has reached 1200, and the growth is fast. It is expected that the number of online stores will reach 1300 by the end of this year. This article will take stock of what clothing companies have moved in 2010. clothing The cheese of e-commerce.

　　 First, the new generation of clothing e-commerce.

1. strong voice: Zara and H&M launch e-commerce website

Inditex, a clothing chain brand owned by Spain's Inditex group, will start selling online in the UK in September 2nd. In addition, websites in France, Germany, Italy, Spain and Portugal will also be launched on the same day.

The fashion chain brand H&M launched a British website selling men's and women's wear and children's wear. H&M, which has 168 stores in the UK, will also sell bedding, cushions and towels for its family concept.

2. foreign trade clothing also touches the net: the East starts the business to test the water the clothing sells domestically.

For fifty years, the Oriental venture of garment trade has taken the first step in its transition to domestic sales. In November 29th, the KOOL, the original menswear brand for export, was launched through the self built e-commerce website of the company.

KOOL, founded in 1963, is a special brand for men's wear of Oriental venture export. According to Cai Hongsheng, chairman of Orient venture, the price of online sale is only 1/4 of the export price, and is the 1/2 of the local brand of domestic sales.

Data show that in the first half of 2010, the main business income of the eastern venture business totaled 2 billion 893 million yuan, of which 894 million yuan was exported from foreign trade, while its operating profit margin was only 4.83%. In the trial market of water clothing, the Oriental venture chose e-commerce with less cost and less risk as a breakthrough. "KOOL cards will be sold in China mainly through self built websites and Taobao mall." For the goal of domestic sales, Qu Yuanqing expressed the hope that domestic sales in the future could be basically flat with foreign trade sales. At present, the sales volume of Orient venture clothing is about 300 million dollars per year.

Dongfang venture was formerly the garment import and export company of Shanghai. Now it is the only listed company of Dongfang International Group, the largest textile exporters in China. Its main business is freight forwarders and garments. In the first half of 2010, the main business revenue of the company was RMB 2 billion 879 million yuan.

　　 Two, e-commerce website capital expansion is not bad money.

　 1. spend their own money on the market: spend $30 million on no good products.

Net goods clothing brand new expensive "no flower superior product WOHAYO" belongs to the group Xia Xia family group also invested 30 million US dollars to seize the e-commerce market, began B2C online shopping crazy expansion road.

The "no flower superior quality WOHAYO" brand has been officially sold on the Internet since the beginning of November 2010. It has reached millions of sales in just a month, and is still expanding at a very high rate of growth. Due to the relatively early preparation, from the introduction of professional Internet management team, to the professional e-commerce service process design, as well as standardized warehouse management, logistics distribution and product services, and so on, all have followed the standards of the development of high-tech companies. Its development layout is also different from the operation of the general company, for example, many companies will choose to build their own independent mall or purchase e-commerce programs or independent program development at the beginning, and so on, while the "no flower and superior product WOHAYO" has chosen to start from the group buying platform, skillfully borrowed the GROUPON Internet development mode, further implemented the micro innovation of the program products, enhanced the user experience of the apparel product purchase process, and mastered the pricing power of the apparel products, and carried out sales through the "group buying" mode, which soon brought the actual sales effect of the standing pole.

"No flower superior product WOHAYO" will put resources and energy into product service and marketing in the future. Due to the injection and support of huge amounts of funds, the whole project is not short of funds at present, and what is missing is how to make the use of funds more effective. The goal of its development is to create "the best quality product WOHAYO" to become the most influential brand representative of high quality clothing.

　　 2. the favorite of venture capitalists: Children's clothing green box won 100 million yuan investment

Online shopping clothing company Shanghai green box Network Technology Co., Ltd. in December just got an American fund company DCM about 100 million yuan of venture capital, and the company's first round of financing 3 months ago is 20 million yuan. The first investor of the green box has faith in capital and has invested in 1698.HK. Dr. frog sales in 2009 amounted to about 600 million yuan, while the current market value reached 14 billion yuan.

As the online shopping brand that started in Taobao, it has gained 120 million yuan investment in just 3 months. The development speed of green box has surprised the industry. However, many people in the industry believe that the online shopping industry represented by clothing is developing into a golden period with the gradual maturity of e-commerce environment, and the development of wedding and infant online shopping market will become more prominent since the 1980s and 1990s are gradually entering the age of marriage and childbirth.

　 Three, the internal adjustment of e-commerce network to extend the battlefield.

Special derivative: ebono e-commerce platform to enter men's wear

The ebono e-commerce platform announced to the outside world that it will expand the business women's clothing market on the ebono platform in early 2011. This also shows that after the successful establishment of BonoTailor business men's clothing, the ebono e-business platform has once again made efforts to expand the brand market to women's clothing. It is not difficult to see that China's e-commerce market will show another excitement.

For the BonoTailor to enter the e-commerce market of women's clothing, the industry generally believes that if there is no strong support, any brand wants to enter the competitive environment of the strong like forest. Ebono's relevant market leaders said that the "first come" and "latecomer" in the market are not the most important ones, and the strength of the brand is the key to the success of the market. As we all know, at present, almost all other e-commerce brands in the industry are light companies, that is to say, they are only a sales platform without production capacity, and all products are processed by processors. Unlike them, BonoTailor e-commerce takes the heavy line of direct selling, and has its own large garden factory in Shanghai. It uses ebono as the network platform and adopts the integrated mode of no store production and direct selling.