"Yu Exhibition Printing And Dyeing" New Action: Creative Clothing &Nbsp; Network Sales

Recently, the reporter went to the town of an Chang. Zhejiang Yu exhibition printing and dyeing Chen Jianding, the chairman of the company, took out a new business card from the drawer. On the card, his title is chairman of Hangzhou tile Investment Co., Ltd. and Hangzhou tile culture creative Co., Ltd.

Originally, Yu exhibition printing and dyeing transformation and upgrading took a new step, Chen Jianding optimistic. Creative costume This cake wants to be in the creative industry. Internet sales The field is grand. Now, the company has invested 10 million yuan, with "tile column" as its name, newly registered company and clothing brand. At the same time, we will build a creative clothing sales website. The domain name will be registered as Walanwalan.com.

With annual sales of nearly 500 million yuan, it is one of the leading companies in the printing and dyeing industry. As a dyeing and finishing plant specializing in dyeing, finishing, chemical fibre, pure cotton and blending, the annual output of Yu exhibition printing and dyeing fabric is over 120 million meters. But in the past, every processing was carried out by customers with flower patterns, and dyeing factories only earn processing fees, so the profit margins are relatively small. "We must upgrade ourselves and develop original fabrics and clothing brands." From last year, Chen Jianding began to develop in the field of original design and clothing with high added value.

In October last year, Yu Yuan printing and dyeing invested about 10000000 yuan and introduced 10 advanced anhydrous digital printing machines, which can produce 500 thousand meters of digital printing cloth annually, and become a new economic growth point for enterprises. At the beginning of this year, the company set up a special design department and collaborated with Korean designers to carry out original design and launch more than 10 types of flowers every day. Yu exhibition printing and dyeing began to develop and produce personalized personalized jersey for young people, and set up a direct store in the garment market of Hangzhou, Sijiqing and other tier cities.

At present, Yu exhibition printing and dyeing is building its own clothing sales website. The sales customer group is positioned as young people aged 18 to 25 years old, mainly college students. "People of this age group are basically online shopping people. Their consumption concept is quite special. That is to say, the clothes they buy do not necessarily require the brand to have a great influence, but they must have an absolute personality. Therefore, I choose a cultural T-shirt with a low cost as a breakthrough. Chen Jianding's net sales path is very clear. To this end, Yu Jie printing and dyeing from an American company dug a network director, invited the China International Fashion Week stage the most famous designer of Korean American design became Yan Yan as a partner, at the same time with Zhejiang University of Technology animation department for industry university research cooperation.