B2C Mall Rush To Seize The Clothing Online Shopping Market

In recent years, the online shopping market which has been warming up has staged "myth" again in 2010.

In the first half of this year, China

Prior to 2006, the total volume of e-commerce pactions in the country exceeded 1 trillion and 500 billion yuan; in 2007, it was 2 trillion and 170 billion yuan, an increase of 90% over the previous year; in 2008, it was 3 trillion and 100 billion yuan, an increase of 43% over the previous year; in 2009, it was 3 trillion and 850 billion yuan, an increase of 81.5% over the same period last year.

In this unprecedented surge of online shopping,

B2C mall rush to grab market

Since the beginning of this year, the development of B2C online shopping mall has been surging, and the two major events have become the news of competing reports.

In November 1st, Alibaba mall, Taobao mall, November 11th, "singles day" officially launched the domain name alone, just 10 days after the Taobao mall has created a "sales myth."

The average paction volume per second is more than 100 million yuan.

According to statistics, 120 million yuan is the highest record of single store sales of national department stores created by Hangzhou Wulin store in Yintai department, and 850 million yuan is the total retail sales of Hongkong in shopping paradise.

Taobao mall's daily sales exceed Hongkong's all day sales, which is 7.8 times the highest sales record of a single store in a Chinese department store.

In December 8th, Dangdang was successfully listed on NASDAQ in the United States. It issued a 100 times earnings per day on the day of its listing. This year, China's Listed Companies in the United States have a new high price earnings ratio.

The opening price of the day was $24.5, closing at $29.91, up 86.94% from the issue price.

Dangdang is thus called "the first B2C market in China".

After the listing, Dangdang expansion will further speed up.

As the largest B2C e-commerce platform and book retailer in China, Dangdang began to set foot in department stores last year. In the first half of this year, it officially revised into department stores, and sold more than 10 categories of mobile phones such as mobile phones, computers, cosmetics, mother and baby, household appliances, household appliances, women's wear, men's wear, shoes and bags, and accessories.

Dangdang joint CEO Yu Yu believes that Dangdang march into department stores has three advantages: one is the accumulation of customer resources, the two is Dangdang brand has a certain degree of customer awareness, three is Dangdang has ready logistics and distribution system.

Dangdang has 10 logistics centers located in 6 cities across the country, with a total area of 180 thousand square meters. It has established cooperative relations with 104 intercity pportation and express companies, providing door-to-door delivery and cash on delivery service in over 750 towns across the country.

From receiving, collecting, sorting, quality inspection, packaging and distribution, Dangdang is ready to go and does not need to start from scratch.

"Internet WAL-MART" is the next goal of Dangdang.

In the first 9 months of 2010, the total sales volume of Dangdang online sales reached 590 thousand, with sales volume of 1 billion 300 million yuan, an increase of 55.6% compared with the same period last year. While Dangdang's newly expanded department stores, sales in the first 9 months reached 246 million, up 230% over the same period last year.

Dangdang data show that in 2009, the proportion of 80% of Dangdang's turnover was books, and department stores accounted for only 20% of the turnover. This year, department store sales accounted for 25% of the total revenue of Dangdang, and next year it will account for half of the total revenue.

This year, Dangdang sales are expected to exceed 5 billion yuan.

It is understood that the annual growth rate of Dangdang book is about 100%, while the annual growth rate of department stores is about 230%.

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B2C market has great potential for development in the future.

In November 16th, the three party published the Fifth China Internet brand recognition, consumer behavior and satisfaction survey report.

This survey shows that over 50% of Internet users in China are 25-34 years old.

At the same time, the number of online shoppers at the age of 18-24 is more than that of the 35-40 year old online shopper.

Online shopping behavior of Chinese online shopping users has been widespread and frequent.

The shopping frequency of the mainstream shopping websites was higher than that of the shopping users. The users who used these shopping sites frequently accounted for more than half of the monthly shopping frequency in 2-4 times.

According to the survey,

Shopping website prompts before recognition, that is, without prompting, users can think of multiple shopping sites, ranking the first is still Taobao, the proportion is 96.1%, most shopping users are aware of Taobao network; second is Dangdang network, the proportion is 58.7%, more than half of the online shopping users know Dangdang; followed by excellent network, pat net and Jingdong mall.

On the whole,

The survey shows that domestic shopping users have higher overall satisfaction with mainstream shopping websites, and mainstream B2C satisfaction is higher than C2C.

The overall satisfaction score of the mainstream shopping website (Taobao, pat net, Dangdang network, network of Dangdang, Jingdong mall and van in the world) is 5.84. Compared with the highest satisfaction score of 7 points, the overall satisfaction of the mainstream shopping website is higher, indicating that the users are more satisfied with the overall shopping network station.

Among them, the satisfaction of van customer service was the highest, satisfaction index reached 6.09, followed by excellent network, Jingdong mall and Dangdang network, all exceeded the overall satisfaction level.

In fact, the current pattern of China's B2C market is that Jingdong mall ranks first in revenue of 3 billion 700 million yuan, and 16.5% of the market share. Amazon, Dangdang and fan Kai pin products rank two to five in the market share of 9.4%, 8.5% and 5.4% respectively.

In the B2C market, clothing and apparel are excellent.

In 2007, clothing became the largest category of online shopping.

According to the Research Report of the 2009-2010 year Chinese clothing B2C online shopping market published by Erie, the growth of Chinese apparel B2C net Market in recent years is very fast.

Judging from the current proportion, clothing B2C accounted for about 7.8% of clothing online shopping volume in 2009. Although the proportion is still relatively low, the development speed and growth potential of clothing B2C are far higher than that of C2C.

At the same time, clothing B2C has attracted the attention and input of many traditional clothing brand enterprises, and has become the focus of market concern.

Appliances are also excellent.

In 2008, the sales volume of household appliances online was 20 billion yuan, more than 40 billion yuan in 2009, and this year it is expected to exceed 100 billion yuan.

In the next few years, the B2C market will continue to grow rapidly.

Data show that the size of China's online shopping market now accounts for only 1%-2% of the total retail sales of consumer goods in the whole country, while in Korea, this proportion is 10%, which is about 4% in the United States. Compared with that, the prospect of China's online shopping market is very broad.

AI predicts that the annual growth rate of the clothing B2C paction scale from 2008 to 2012 will reach 98.6%, and the growth momentum is fast. It is estimated that the proportion of apparel online shopping in the apparel retail market will be close to 17% in 2012.

The clothing B2C market will continue to maintain high growth in the future, and the paction scale in 2012 is expected to exceed 18 billion yuan.

However, in the face of a large number of online shopping malls in full swing, the entity department store's attitude towards online shopping is somewhat concealment.

From the current reality, some physical department stores have begun to set foot in the online shopping mall, but overall, they have not done much success, nor have they made a large scale.

The main reason is that every entity shops scruples that selling online will impact the sale of physical stores.

In fact, if a wave is surging and irreversible, avoiding or dodging is not a wise move.

It is wisdom to think about how to deal with it, how to adapt to this trend as soon as possible, and enhance its competitiveness by means of it or open up a new "blue ocean" of competition.