Inventory Network Marketing And Sales Skills

Frequently-used

Search engine registration and ranking is one of the most classic and most commonly used methods of Internet marketing. Now, although search engines are not as effective as they were a few years ago, surveys show that search engines are still the basic way to discover new websites.

Therefore, registering and obtaining the most ideal ranking on the main search engines is one of the problems that should be considered in the process of website design. It is the basic task of network marketing to submit the website to the main search engine as soon as possible after the website is released.

Exchange links

Exchanging links or reciprocal links is a simple form of cooperation between websites with complementary advantages, namely, placing each other's website names on their own websites and setting up hyperlinks on each other's website, so that users can find their own websites from the cooperative websites and achieve the purpose of mutual promotion.

Viral marketing

Viral marketing is not really marketing in the form of viral pmission. Instead, it spreads and spreads through the word of mouth network of users, spreading and spreading like viruses, and pmitting it to thousands of millions of audiences by means of rapid replication.

The classic example of viral marketing is Hotmail.com.

Almost all the free e-mail providers now take similar promotion methods.

online advertising

Almost all network marketing activities are related to brand image. In all marketing channels related to brand promotion, the role of online advertising is most direct.

After entering the 2001, a vigorous innovation campaign was launched in the field of Internet advertising. New forms of advertising were emerging. New advertising had overcome the weakness of the standard banner advertisement, which contained limited information and poor interactivity, and gained relatively high hits.

Studies have shown that the click rate of online advertising can not fully represent its effect. Online advertising also plays a role in visitors who browse but do not click on advertisements, accounting for more than 99% of the total number of visitors.

Information Delivery

Information dissemination is not only a basic function of network marketing, but also a practical means of operation. Through the Internet, not only can we browse a lot of business information, but also publish information ourselves.

The most important thing is to publish valuable information on the website in time, so as to give full play to the functions of the website, such as new product information, preferential sales promotion information, etc.

Licensing Email marketing, based on user license Email marketing, has obvious advantages over traditional promotion methods or unlicensed Email marketing, such as reducing advertising nuisance to users, increasing the accuracy of potential customer positioning, enhancing relationship with customers and enhancing brand loyalty.

The premise of developing Email marketing is to have potential users' Email addresses, which can be collected and collected by users from the users and potential users, or the potential resources of the third party can be utilized.

mailing list

The mailing list is actually a form of Email marketing. The mailing list is also based on the principle of user permission. Users voluntarily join and withdraw freely. A little difference is that Email marketing sends promotional messages directly to users, and mailing lists achieve the purpose of marketing by providing valuable information to users and adding appropriate promotional information in the content of the mail.

Personalized marketing

The main contents of personalized marketing include: users customize the content of information they are interested in, choose the web page design form that they like, set up the way of receiving information and accept time according to their own needs.

According to research, in order to get some personalized services, users can only provide limited personal information when personal information can be protected. This is the premise of personalized marketing.

Membership marketing

Affiliate marketing has been proved to be an effective marketing tool for e-commerce websites. Many foreign online retail websites have implemented membership plans, almost all industries have been covered, and domestic membership marketing is still in the initial stage of development. However, we have seen the strong interest and strong development momentum of e-commerce enterprises. Once the banner of China's e-commerce, the "My8848 online chain store" launched by Mount Everest company in early March 2001 is a form of membership marketing.

Now, the online shopping center of Xidan e-commerce company also adopts this marketing idea, but there are some differences in the form of expression.

The above are commonly used network marketing skills, and there are many new ways and means of network marketing, mainly in the way of thinking.