2011 Restaurant New Year's Marketing Plan

Marketing program is the overall planning of various sales promotion activities to achieve the expected goal of sales before marketing and service.

Arrangements for new year's Day

Date: December 24, 2002, December 31st

Time: half past five p.m. to half past ten p.m.

Location: hotel two floor, Silicon Valley western restaurant and sea moon bar.

Price: Buffet Dinner 168 yuan for adults, 88 yuan for children (self catering voucher is designed by marketing, general office is responsible for production, completion date November 20th)

Form: (1) Entertainment: Christmas, new year music, choir performance, Santa Claus gift;

(2) game activities: engage in intellectual guessing games and stimulate participation and consumption with small cash incentives.

(3) buffet dinner: Buffet Dinner based on seafood and traditional Christmas food.

New Year holiday decoration

1, Shop Lighting (by the engineering department responsible for design, production, art assists)

Completion date: December 1, 2002

Location: Hotel side wall and front skirt wall.

Form: (1) making Hotel English signs on the side;

(2) lighting layout of the exterior facade and approach bridge of the hotel.

2, lobby decoration

Completion date: December 1, 2002

Venue: public place of hotel lobby

Form: (1) place the viewing point on the side of the lobby western dining room with the Christmas fairy tale as the theme.

(2) placing an optical fiber Christmas tree in the lobby (housekeeping department is responsible).

(3) lobby parlour for christmas banners and spray painting decoration (marketing department is responsible for);

(4) carry out necessary Christmas decorations at the main entrance of the lobby (housekeeping department is responsible).

3. Layout of business premises

Completion date: December 1, 2002

Location: Hotel Western restaurant, Chinese restaurant, banquet hall, front hall.

Form: (1) decorate the place of business with small Christmas tree, Christmas flower, Christmas Clock, Christmas Sticker and Christmas doll. (departments before November 20th plan to approve procurement, distribution and distribution of subdivisions).

(2) use star lights for proper use. Ornament 。 (responsible for Engineering Department)

New year's publicity arrangements

1, advertising (estimated expenditure: 5 thousand yuan)

(1) do some publicity and reports in the special zone, business daily and Nanshan newspaper. rigid Advertising (Marketing Department);

(2) hang banners and banners (marketing department is responsible).

2, brochure (estimated expenditure: $5 thousand)

(1) in the booklet, we should specify the expected method, the fare, the scope of application, the type of program activities, the time arrangement and the stipulation of the lottery; (the marketing department is responsible for the design, the general office is responsible for making).

(2) in English and Chinese, exquisite printing is distributed to the outside world by sales personnel and promoters of various departments. (marketing department takes the lead, all departments cooperate)

3, new year's card (estimated expenditure: 5 thousand yuan)

(1) the marketing department is responsible for the design, and the financial contact suppliers are printed before December 5th.

(2) led by the general office, the operation departments and marketing departments should implement the distribution and mail work in detail.

(3) the distribution and mailing objects are mainly based on the large customers and frequent customers in the store, and combine their holiday greetings and blessings with the festival promotion activities of the hotel.

4, gift production (estimated expenditure: 5 thousand yuan)

(1) contact the Christmas department with Christmas gifts, decorations, suppliers, and goods ratio. Three families (before November 15th);

(2) determine the type and quantity of gifts to be ordered by the general office and marketing department.

5, internal publicity

(1) the Ministry of personnel publicized the holiday promotion and planning activities of the hotel and the origin of Christmas in the form of blackboard newspaper (before December 1st).

(2) staff from different departments carry out language training and training in courtesy and courtesy during the festival (completed before ten December)

(3) pick up attendants from the Ministry of personnel to play Santa Claus and carry out proper training (completed before December 15th).

(4) broadcast the CD music of the background music during the festival by the switchboard, so as to foil the holiday atmosphere of the whole hotel.

In addition to doing some advertising with the company, I will also do some publicity for myself, such as setting up VIP cards. When we come to new products, we will pass customers, even if they do not have time to come, we can also feel our thoughtfulness.