How To Create A Crash Company?

For fast companies, the key is to create demand. The marketing mode needed has been recognized in many ways. Just as shopping malls store rents according to store revenue, celebrities are holding shares in their endorsements.

Compaq computer (Compaq) was founded in 1982. I remember what surprised me at that time. In the first year after the launch of the first computer in March 1983, the company achieved a revenue of 111 million US dollars and a sales volume of 53000 computers.

Although any start-up company will be excited about such achievements, it will be even bigger today than in 2010. achievement It has become possible. For example, Apple Corp's iPad tablet computer has sold 1 million units in 28 days, that is to say, the daily sales volume is 35714.

The reason why this apple expansion is of far-reaching significance is that its main products are physical products. You know, most of the successful examples of rapid expansion are built on virtual products and services. Google, Facebook, Twitter and some other companies were initially popular with the public, followed by the media's popularity, the growth of their incomes, if they were lucky, the double harvest of fame and revenue. However, these companies provide virtual products in the virtual world. The expansion of products requires only the construction of a perfect data center without the need to deliver physical products and provide interactive services to customers. It is almost impossible to get any customer service from these The Virtual Corporation.

The success of Apple Corp in the iPad tablet computer owes to many years of careful planning and an infrastructure covering manufacturing, distribution and sales. It is worth noting that much of the work of creating iPad tablets is achieved through coordinated outsourcing.

What about other business levels? When will it be possible for companies not only to be instantaneous? product The outsourcing of manufacturing will also be outsourced to other aspects related to the creation of physical products or complex and elaborate services? Charles Petrie, a research scientist at Stanford University, called these companies "virtual enterprises". Petrie has done a lot of research on how to build network services to support dynamic process composition. In their works and articles, John Sealy Brown (John Seely Brown) and John Hagel (John Hagel) describe the role of service aggregation. Sealy Brown and Hagel foresee a service grid (service grid) that will provide tens of thousands of services by many different suppliers. Petrie, Brown and Hagel all agree that declarative policies play an important role in the integration of these three services.

These researchers mainly focus on the study of the virtual world. What remains to be explained in detail is how to provide non virtual services. WAL-MART (Wal-Mart Stores), Best Buy and other retailers provide channels for the promotion and sale of physical products.

But how can the other business level of a crash company be combined instantaneously?

India outsourcing companies such as Patni and Infosys are committed to creating long-term business process outsourcing relationships and providing them with business customers. Customer service And other service functions. However, these types of arrangements were not achieved overnight. What an accelerated company needs is the quick response of other business departments and functions of the company to service delivery.

Today, the most convenient way to achieve this mechanism is to use the Workforce Cloud platform provided by LiveOps. LiveOps works with thousands of contractual employees, who form a labor resource that can be expanded on demand. Today, the main business of LiveOps comes from customer service, but they also have many opportunities for development in other areas of human resource demand, such as seasonal demand. To do this, LiveOps takes the time to understand what needs to be done, creates tools to enable contract employees to understand related products and services, and enables contractual employees to schedule their own work hours by way of "selective join". All this is achieved through the use of software tools and applications, as well as a technical platform to transfer service calls to the independent contract staff office.

It is supported by emergency fundraising. Whether hurricane Katrina or the Haiti earthquake, or helping the victims of the British oil spill, LiveOps quickly gathered manpower to receive donations from telephone and helped raise millions of dollars to support post disaster reconstruction. Once an emergency occurs, LiveOps can assemble thousands of contract employees to deal with the surging telephone calls, and then reduce the number of contracted employees accordingly.

LiveOps can help quickly because the abilities required by the job are their specialties. With the development of LiveOps and other competitors specializing in different kinds of on-demand outsourcing, we can easily imagine that fast companies will eventually be born. The launch of "Software-as-a-Service" service products will facilitate the rapid establishment of the company.

"For some companies that we are working with, the contract staff of LiveOps's Workforce Cloud platform is an extension of the existing staff of these companies," said LiveOps CEO Maynard Webb. "We can provide buffer backup personnel to cope with peak hours. However, I foresee that one day, LiveOps will provide more opportunities for the on-demand labor force, so that these workers can provide help for different processes needed by fast companies. "

Imagine: an inventor came up with a new fruit processor, which can process apples into a healthy soft ice cream. Then, the inventor was contacted by a venture capitalist. The venture capitalist set up a fast company to provide end to end supply chain and delivery chain. The scale of this investment is not small, but like cloud computing, the company's expenditure is similar to that of an extendable data center, but it also involves many non virtual processes. Most of the funds will wait until the traffic increases, and only after a single transaction fee has been collected, will it be put to good use.

For fast companies, the key is to create demand. The marketing mode needed has been recognized in many ways. Just as shopping malls store rents according to store revenue, celebrities are holding shares in their endorsements. When this happens, marketing and business process outsourcing will replace investment banks and venture capital as attractive industries. All practitioners in the IT industry will become service integrators, promote on-demand infrastructure, or help smaller systems that support service integrators. The rise and fall of fast companies will be faster than before. By then, companies that conceived a few weeks ago could have sold millions of sales on the first day of business.