The 2011 Sports Expo Promotion Conference Will Be Held In Shanghai.

In December 20th, the China sports products Federation and the State Sports General Administration equipment center were in the Shanghai The Shanghai promotion conference of the 2011 (twenty-eighth) sports Expo was held. The reporter learned at the conference that in 2011, the twenty-eighth China international sporting goods was hosted by the State General Administration of sport and the China Sporting Goods Federation. exposition It has been confirmed on 13-16 May at the new international convention and Exhibition Center in Chengdu century city. With the convening of the series promotion conference of the Xiamen Expo (first held in November 30th in Shenzhen, the second stop in December 6th in Shenzhen, and the third stop in December 9th in December 6th) the organization and preparations for the 2011 body Expo have entered the stage of implementation in full swing, and all kinds of exhibitions, invited professional audiences and a series of innovative service measures have been launched in all directions.

After 17 years of development, the sports Expo has been growing with the support of all walks of life. enterprise The important window for developing independent brands, expanding export trade and opening up the domestic market has become an important platform for displaying the development achievements of China's sporting goods industry, exchanging experience in the industry, promoting market development and promoting the development of the industry.

At the conference, the director of the equipment center of the State Sports General Administration and the vice president and Secretary General of the China Sports Goods Federation, Ma Ji long, briefly reviewed the origin of the sports Expo and Shanghai, and gave a high evaluation of the three Shanghai Sports Fair held in 2002, 2004 and 2005. He also believes that the best way to present the international competitiveness of Shanghai sporting goods enterprises is to do well in localization.

Ma Jilong also said that as a trade association and a leading role in the industry, the Chinese Sporting Goods Industry Federation has been thinking of the enterprises: where is the sports market with the most potential and business opportunities in China? And the 2011 body Expo is moving from Beijing to Chengdu, which is an extension of the sports market from the eastern region to the central and western regions, and through the Chengdu to radiation the vast central and western regions. Therefore, it is more necessary for the organizing committee to make good services for enterprises and expand their channels for second and second tier cities.

2011 sports Expo is expected to have about 1000 sporting goods companies to participate in the exhibition, more than 100 thousand people to the scene to visit the audience, the exhibition will use all 9 exhibition hall, 100 thousand square meters of indoor exhibition area. The exhibition area is set up in 6 theme exhibition areas: Sportswear area, outdoor life and roller skating sports area, badminton sports area, ball sports area, fitness and rehabilitation equipment area, sports venues and facilities area. In the planning of each exhibition area, the Organizing Committee of the Expo organizer takes different regional themes as the core, takes different professional divisions as the basis and takes industry activities as a link to provide professional service and trade platform for exhibitors in different exhibitors.

At present, the 2011 body Expo has made gratifying progress. The enthusiasm of exhibitors is very high. Most industry leading brands have expressed their intention to participate in the exhibition. More than half of the booths have been booked. Up to now, nearly 500 enterprises have signed up for exhibitors. The exhibition area is more than 50000 square meters, and the exhibition work exceeds the same period last year. A large number of world famous brands will be unveiled at the Expo, covering more than 30 countries and regions, including the United States, South Korea, Japan, Germany, France and Italy.

Although the 2011 Sports Fair will be held in Chengdu, it does not affect the enthusiasm of exhibitors from sporting goods companies in Shanghai. Shanghai, as the most important hub of the Yangtze River Delta economic circle, as well as the location of the high-end brand in China's sporting goods industry, especially the "headquarters economy" area of the international sports brand, is mainly concentrated in fitness equipment, sportswear, outdoor leisure and other fields. The international brands and the world famous brands of China's general agents, their exhibitors, always bring new technology elements and fashion trends to the industry. After all, world-class enterprises such as Nike and Adidas are participating in the exhibition. On the "stage" of the Expo, their corporate culture and brand value are always filled with "World Stories" of world-class sports stars and international top events. This can make the body Expo full of topics from head to toe and become the focus of public attention.

In addition, Shanghai sporting goods enterprises in the most economically active regions have benefited from Shanghai's determination to create the world's Convention and Exhibition Center. There is no doubt that Shanghai World Expo, which was not long ago, is an all-round cooperation with foreign excellent enterprises for them, introducing foreign advanced development concepts and production technologies, and enhancing the competitiveness of domestic brands. It can be said that World Expo, Shanghai, has provided rare opportunities for upgrading China's sporting goods industry with world-class competitiveness. Especially after China's accession to WTO and WFSGI, it is a rare "baptism" for China's sporting goods industry in terms of R & D, marketing, brand strategy, standardization of quality certification, and independent innovation. In the context of such a full understanding of the exhibition economy, as one of the largest and most influential exhibitions in the world, the Expo will provide a platform for the sporting goods companies from Shanghai to focus more on the brand display and business trade of the sporting goods industry.

In fact, in recent years, the development of the Expo also depends on the support of relevant government departments. Especially after the financial crisis in 2009, the state has introduced a series of policies to stimulate domestic demand. The Expo is once again designated by the Ministry of Commerce as the only Sports Leisure Exhibition in the 33 exhibitions in the field of domestic trade. The 2009 volume Expo subsidies for small and medium enterprises will be completed at the beginning of this year. The subsidy amount for enterprises participating in the 2010 volume Expo will be further improved. This will provide more convenience for the large and medium sized enterprises participating in the Expo, opening up the domestic market and building sales channels.

Characteristics of activities, according to the types of activities, can be broadly divided into four categories: one is the relatively high-end theme activities and forums, reflecting the current situation of the reconciliation and reading industry, and looking forward to the development trend of the industry, such as China sporting goods industry development forum, outdoor industry forum, outdoor technology experience zone, etc. Two is a professional activity that reflects the characteristics of each exhibition area, reflecting the development trend of sports products subdivision, such as stadium operation management training, extreme sports exhibition, bicycle design competition, etc. three is to build trade platform for buyers and sellers, such as holding Department Store Association meeting, etc. four is the activities of popular class, sports and team activities, increasing the popularity of the site, such as sports model contest, net Carnival Carnival, three Carnival basketball match and so on. In order to provide more value-added services to exhibitors, the 2011 body Expo will launch dozens of projects suitable for enterprises to participate in and adapt to brand promotion and industry.

In the organization of professional audiences in China, the new attempt of the 2011 body Expo is to invite the relevant people from all provinces and cities in the country to visit and organize exchanges in accordance with the national centralized procurement policy. At the same time, we will continue to invite relevant officials and purchasers of the national sports system to attend the meeting on the basis of previous sessions, and strengthen cooperation with professional associations and industry organizations such as China's commercial department stores.

In the organization of overseas professional spectators, more than 1000 overseas buyers from more than 60 countries and regions are expected to attend the 2011 body Expo. Next year, we will intensify overseas promotion efforts, and strive to use the established links with the World Sporting Goods Federation, Europe, the United States and other related trade associations, overseas embassies in China and nearly more than 30 domestic and foreign business and exhibition websites, and invite the practitioners of the global sporting goods industry extensively.

According to the reporter's understanding, in order to build a platform for exhibition, promotion and communication for the majority of sporting goods enterprises, the exhibition organizers, the Chinese Sporting Goods Industry Federation, has strengthened the brand building of the sports fair -- engaging professional companies to help summarize the experience and lessons of the previous 17 years and the 27 sessions of the sports fair; solicit opinions and suggestions from sports enterprises; comb and summarize the brand connotation and core value of the Expo; develop brand development strategies; and determine brand communication strategies for the future. In addition, the 2011 sports Expo will continue to improve service measures such as home, accommodation, transportation, catering and intellectual property protection, so as to provide exhibitors with satisfying experience.

The upcoming 2011 entry into the sporting goods market "how to find the next growth engine" has become the consensus of the whole industry and the inevitable new topic for further development. From the demand of sports goods market in China, the sports consumption demand of nearly 20% per year has not declined in recent years. It is estimated that by the end of 2010, the output value of China's sports industry will exceed 200 billion yuan and occupy more than 0.5% of GDP. Among them, the sporting goods industry, which occupies 80% of the sports industry, has increased by tens of billions of yuan compared with last year. This is a new breakthrough. What is bold to predict is that in 2011, China's sporting goods market will continue to grow as much as the market share of 15%-20% in previous years. The growth engine of the new sporting goods market will inevitably come from the sports consumption market demand of the two or three line cities.

Just as the three themes of the 2011 body Expo theme, "one road, our colleague", are: the sports fair and sporting goods industry, the counterparts in Wenchuan and Sichuan after the disaster reconstruction, and all sports goods companies. They have always been the starting point for the growth and growth of enterprises, and they share prosperity with the market and make progress with the industry. Looking forward to the 2011 sports fair, it still hopes for many enterprises, especially from sporting goods enterprises in Shanghai. In May 2011, the whole industry's vision will "move" to Chengdu. Looking forward to the 2011 volume Expo.