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    Where Do Students Lose Their Jobs?

    2010/12/22 15:09:00 37

    Failure Of College Students' Entrepreneurship

    It is only half a year since the announcement of the "business empire" from the suspension of study and the opening and closing of shops.

    Chen Fengwei in

    detention

    It still believes that if he is not arrested for fraud, he will certainly make Tang electric well.

    In fact, before he was arrested, Tang electric company was already unable to make ends meet, borrowing money from college students.

    According to insiders, the company accounts for hundreds of yuan, and the money he owes may be tens of millions or even millions of dollars.

    So where did Chen Fengwei lose his venture?


    For more than half a year, reporters have been following the student's "Star" in business, and he has been holding a sweat for his entrepreneurial mode.


    Chen Fengwei lost all his attention.

    At the end of last year, Chen Fengwei first faced the reporters to portray the grand blueprint: in the next 5 years, we should let "Tang electric appliance" become a listed company; the total annual sales volume should reach 800 million yuan, occupy the market share of 80% of Xianlin University Town in Nanjing, and expand its business to catering, entertainment, e-commerce and other fields.

    It is almost a common problem for young people to have high standards, but Chen Fengwei's "high eyesight" is very high.

    Overdo


    Chen Fengwei lost two in thinking that entrepreneurship is financing.

    Chen Fengwei would have to raise millions of dollars without any sense of responsibility.

    Financing must control risks and act according to their own projects and ability to repay debts.

    Why is he doing business to the media? Why do we have to donate 5000 yuan to the civil affairs cause of Nanjing without earning a penny? Why do we repeatedly ask reporters when they start their business story?

    Out of thin air

    Blow up a commercial bubble, then raise money everywhere, use new debt to repay old debts, and when the commercial bubble can not be blown down again, the hoax will be exposed.


    Chen Fengwei lost three in positioning errors.

    According to 120 thousand college students in Xianlin District of Nanjing, the annual market share of mobile phones, notebook computers and digital products reaches 360 million yuan. It is deduced that if 18% of the students choose to buy in his shop, he will have a market share of 64 million yuan. With this idealized data, he will build a commercial empire. He does not know that the idea of college students is "if you buy high-end electronic products, you will feel more comfortable in those big stores and famous stores".


    Chen Fengwei lost four in the vicinity of celebrities to raise their value.

    "I recently went to Shanghai with President Yan," "Yan chairman called last night", "Yan chairman said to give financing guarantees", "business failure has the bottom of the Pacific (Group)", "big deal to the Pacific to make a deputy general dry"......

    For a time, Chen Fengwei had a Pacific Ocean.

    Yan Jiehe's view is that it is "kid talk", and Chen Fengwei finally believed that the Pacific would help him to finance his guarantee.


    Chen Fengwei lost five in pleasure.

    He rented a villa in a villa in Xianlin, Nanjing, for rest and office. He hired a small car outside to take a walk, and he didn't earn enough money to enjoy it.


    Impolitely, Chen Fengwei must have failed in this venture.

    But if we can sum up our lessons and stand up from the ground where we fall, we will have no failures.

    Because Chen Fengwei is still young and has a long way to go.

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