In Ten Years, A Little Tailor Changed Into A Fashion Tycoon.

Although the office of Hu Keqian, President of "shoes for me", is quite large, it is full of stuff. Besides all kinds of essential office materials, there are still some instant noodles.

This is the young man who left his time like gold. He was a poor boy ten years ago. After ten years, he has become a boss who owns tens of millions and owns 18 shoes and clothes chain stores.

Every Zhejiang businessman has a wonderful story behind him. How did Hu Keqian accomplish the pformation of his role?

28 years old, President of the young chamber of Commerce

The Yiwu Wenzhou chamber of commerce brings together hundreds of successful Wenzhou businessmen. Hu Keqian, 28, is the vice president of the chamber of Commerce and the youngest among all the members.

Gong Yuneng, chairman of Yamada building materials Co., Ltd. is also the vice president of the chamber of Commerce. He described the initial impression of Hu Keqian: "I remember when Hu Keqian was sitting there, he didn't talk, and his age was too small. Everyone regarded him as a child and didn't take him seriously.

Until one time, the chamber of Commerce organized a group of people to visit Nanjing. We drove 6 cars in the past.

Hu Keqian also went there. He drove a BMW 730 himself, which is far beyond my expectation.

At that time, I was thinking, I didn't expect this young man's career to be quite successful.

In the following days, Hooke's steady lead, steadfast and strong sense of responsibility impressed Wenzhou businessmen deeply.

People familiar with Hu Keqian say that he can achieve such a success at such a young age, which is entirely dependent on his own efforts and steadfast character.

Moreover, when the chamber of Commerce needs him, he can always take responsibility.

In this regard, Hooke did not mind others' evaluation of his "young age". He said his character was caused by his twists and turns of experience.

Hu Keqian's hometown is a village in Wencheng County, Wenzhou, where the family of the generation of peasants is naturally nowhere to go.

In order to change the status quo, the father and his mother left Ling'an for a small booth in the market to sell cloth for a living.

Because he had no way to pay his tuition fees, he came to Ling'an when he was not in junior high school, and began to study business with his parents. He was 16 years old.

Choosing cloth and coloring, learning to make all kinds of latest trousers, while selling cloth with his parents in the market, Hu Keqian learned to make all kinds of clothes in a tailor's shop.

Father is a good businessman who never cuts corners on customers, and often teaches Hu Keqian to do business in good faith.

When Hu Keqian later opened his own shop, he kept firmly in mind his father's teachings and established a good reputation for himself in the business world.

Three years of apprenticeship led Hooke to become an excellent tailor, which laid a solid foundation for Hu Keqian's later development.

In 1997, Hu Keqian, 19, came to Yiwu alone, carrying 20 thousand yuan of money from his father.

It was with this money that Hooke started his career.

Then he invited 3 helpers and set up a "suit me" clothing store.

In the first few months, Hooke lead with a superb craftsmanship and good service, quickly won a batch of fixed customers.

With good technology and good service attitude, Hu Keqian's business is booming.

At that time, he was very hard-working, because the order was relatively large. He opened from 8 a.m. to 2 a.m. every day. He often worked 18 hours a day. The income of several thousand yuan per month was the biggest compensation for his sweat and sweat.

In the next 1 and a half years, the "restless" Hooke lead opened a trousers shop, a clothing store and a shoe store.

Falling down and climbing up, parents are solid backing.

Several shops are doing very well. Hooke lead has decided to run the factory.

In early 1999, Hooke borrowed about 500000 yuan from the lead to run a western trousers factory.

However, the consequence of rash progress is that Hu Keqian suffered the most profound failure in his memory.

Due to the failure to solve the problem of product sales, the trousers factory was forced to go bankrupt after eight months' opening.

When Hu Keqian talked about this experience, he admitted that the failure of his own factory at that time was mainly due to the misjudgement of the market and the lack of funds.

Because then the market began to become popular casual pants, trousers were gradually abandoned by most young people who followed suit at that time.

While casual pants and expensive equipment costs, the father did not agree with Hu Keqian's decision before he started the factory, but he did not try to stop Hu Keqian's behavior.

"Until now, I am very grateful to my parents for giving me the greatest support in the most difficult times."

Hu Keqian's support is that after the failure of the factory, the parents did not much accuse Hu Keqian of treason in the past, but silently helped him start again from the spiritual and material aspects.

After the failure of the factory, Hooke faced a more difficult situation: not only did he burden him, but also his business partners and friends alienated him intentionally and unintentionally, which caused him great psychological pressure.

Tenacious, he was determined: where to fall and where to climb up.

In September 1999, with the help of his father, Hooke reopened 2 clothing retail outlets and a shoe and hat retailer.

Hooke, the two time to start his own business, was very cautious at this time.

Hooke, a newly opened shop, attaches great importance to the brand effect. Although he has not registered a trademark in the trade and Industry Bureau, he has taken a unified name from all the stores: "fit me", from the consumer's point of view, "there is always a suitable for me".

In terms of business philosophy, Hu Keqian adheres to the strategy of "people without me, people have many of us", that is, selling brands that others do not have, and the brands in the stores can be selectively large; in decorating shops, he also attaches great importance to the image, and invite professional companies to design, try to be more competitive than the competition.

Because of the chain effect of store names, the popularity of several stores has increased dramatically, and daily turnover is beyond his expectation.

It all bodes well: Hu Keqian's two venture has made a successful start.

The countryside surrounds the city and makes the wardrobe for the whole family.

If Hu Keqian is not a smart businessman seeking novelty and change, maybe his shoes and clothes single store will open more and more.

One day in early 2001, he chatted with a friend about the story of Gen Gi Khan's arrow breaking. His friend said, "Why are you so stupid? You have so many branches. Why don't you manage it together?"

Hu Keqian said to reporters later, "I thought, my shop is only a shoe store."

At that time, the slogan "suitable for me" put forward was "the wardrobe of a family" and positioned it as the consumer group in the countryside.

Hu Keqian said that the reason why it was located in the rural areas was mainly the large shopping malls in the city at that time.

And the countryside is a virgin land. With the improvement of the living standard in rural areas, people's consumption concept is also changing. This is also the starting point of our implementation of "encircling the cities in the countryside".

"This guy is going to go crazy again!" in order to open second chain supermarkets, Hooke lead to borrow money from friends everywhere, but he was laughed at mercilessly.

Finally, he always supported his mother's return to Wenzhou's hometown, knocking all the friends and family doors from door to door before borrowing about 200000 yuan.

In September 18th of that year, Hooke invested about 1000000 yuan in lead and opened second "comfortable shoes and clothing Supermarkets" in Suxi Town, with an area of more than 500 square meters.

In 2001, Hooke officially registered the "fit me" brand, and set up a 3000 square meter distribution center at the headquarters of the enterprise. Then, Hooke also commissioned a software company to tailor a set of sales software for the enterprise, fully modernized the management mode in the enterprise, hired a professional manager, and "fit me" entered a high-speed development period.

Since then, Hooke's lead has been out of control, and in a short span of 4 years, more than 20 stores have been opened.

Why is "why do I" crazily expand?

Hu Keqian explained in this way that he was called "unreasonable" behavior: "no matter which chain store opened, during the holidays, customers who came to shopping were not squeezed in."

Hu Keqian said that they are distributing goods at any time through the unified distribution center in Yiwu, according to the sales situation of each chain store.

In terms of management mode, "suitable for me" adopts mobile management, which requires managers to appear frequently in chain stores, find problems at any time, solve problems on the spot, and solve the problems that can not be resolved back to headquarters.

In recent two years, due to the success of "fit me", there are more and more imitators. At present, Yiwu is known as "shoes and clothing supermarket".